The beauty and skincare industry has found a deep anchor in the ideas of self-care and clean beauty. But what defines a beauty product that is legitimately “clean” or “all-natural”? What are the benefits beyond the buzzword hype? And what goes into the manufacturing and price point of creating these products? Charlotte Chua, founder of vegan and cruelty-free deodorant brand Joi, tells all.

Image Credit: Joi Official Facebook Page

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