In this episode of “Let’s Talk Business,” Meny Hoffman sits down with Seth Farbman—serial entrepreneur, investor, and founder of multiple successful companies including Vintage Filings, Vstock Transfer, and Share Media—to talk about what it really takes to build, sell, and scale businesses.

Seth shares his journey from sleeping on a couch while launching his first company, to executing multi-million dollar exits, to reinventing himself as a marketing strategist helping others share their story on LinkedIn. The conversation dives deep into the emotional side of entrepreneurship—what it feels like to step away from something you built, how to navigate identity after a major exit, and what founders often overlook when selling their companies.

They also unpack practical lessons on CRM systems, client relationships, and how staying top-of-mind can be more valuable than chasing new leads. Seth explains why storytelling is the ultimate business skill, how great service starts with the person answering the phone, and what really moves the needle when building trust with clients.

This episode is full of honest reflections and actionable insights for entrepreneurs across any industry—whether you’re just getting started or thinking about your next chapter.

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This episode is brought to you by Ptex Group’s One-Off Clarity Sessions—a game-changer for business owners looking to get unstuck and move forward with confidence.

Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Group’s expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress.

Book your session today at https://calendly.com/ptex/60-minutes-strategy-meeting-clone and take your business to the next level.

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Episode Timestamps

00:00 – Welcome to Let’s Talk Business 01:27 – Meet Seth Farbman: builder, seller, and storyteller 03:02 – From lawyer to multi-exit entrepreneur 04:21 – The ups and downs after selling Vintage Filings 07:59 – Should you build a company to sell? 09:17 – Structuring your business for a successful exit 14:47 – Why non-competes matter more than you think 20:00 – What matters most: relationships, not just revenue 25:16 – The power of consistent messaging & storytelling 28:11 – How Share Media and LinkedIn marketing began 34:31 – AI’s role in content creation today 35:46 – Advice for entrepreneurs in today’s economy

Practical Pointers

1.  Build smart, not just to sell. If you focus on doing good work and solving real problems, the right people will come knocking.
2. CRM isn’t optional. It’s not exciting—but if you’re not tracking your relationships and staying top-of-mind, you’re leaving a lot on the table.
3. Details matter. Sometimes it’s not the pitch, the deck, or the product—it’s the person answering your phone that wins you the client.
4. Learn to tell your story. Your story, is what connects people to your business. And if you don’t tell it, someone else will—and not the way you want.
5. The exit isn’t the end. You’ve still got to show up, keep growing, and stay aligned with who you are and what you’re about.