Let's Talk Business

In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation with a marketing legend who has helped generate billions in revenue for major brands. Join our host, Meny Hoffman, as he sits down with Gerry O’Brion—author, speaker, and advisor—to delve into the powerful strategies and insights that have shaped Gerry's remarkable career.

Gerry has worked with household names like Procter & Gamble, Coors Lite, and Red Robin. He is known for his innovative marketing concepts, such as the color-changing mountains on Coors Lite bottles. In this episode, Gerry shares his expertise on how small businesses can stand out in competitive markets without massive marketing budgets.

1. Gerry O'Brion emphasizes the power of word-of-mouth referrals and decreased training times by specializing in specific areas, such as Volkswagen car repairs. He explains that small businesses can learn from large brands by listening to and gathering insights from customers to understand their choices and preferences.
2. A significant challenge in influencing customer decisions lies in external factors and the credibility of a company's claims. Gerry highlights the necessity of providing proof for business promises—referred to as the "because" factor—which helps differentiate a company from its competition and assures customers they're making the right choice.
3. O’Brion promotes his book "They Buy Your Because," offering additional resources through his website, and underscores the value of consistent brand messaging across all platforms. He also discusses the role of inspirational "why" messages internally while stressing the importance of clear and unique value propositions in customer-facing communications.
4. Key insights include the need for small businesses to identify unique aspects of their offerings, ask why existing customers choose them over the competition, and tailor their approach to varied sales scenarios. These strategies, coupled with understanding customer mindsets and problems, enhance a small business’s ability to succeed in a crowded market.

• 00:04:51 - Focus efforts, refine niche, demonstrate unique value.
• 00:09:25 - Proof distinguishes your promise from marketing fluff.
• 00:12:45 - Helping businesses find their "because" for differentiation.
• 00:14:22 - What makes your business exceptional? List specifics.
• 00:17:01 - Strategically structure website for effective visitor engagement.
• 00:22:43 - Varied outreach methods tailored to listener's company.
• 00:26:06 - Innovative weed control additive for resistant pests.
• 00:28:47 - Understand and address decision maker's real concerns.
• 00:30:51 - Optimize messaging sequence based on consumer insights.
• 00:34:30 - Narrow your focus to grow faster financially.
• 00:38:50 - Ensure audience targeting, understanding, outcomes, and credibility.
• 00:42:42 - Identify clients, unique value, and effective persuasion.
• 00:43:44 - Focus on delivering a unique, authentic because.

• The first question a business owner needs to ask is, Where do my current clients come from - and where can I find more like them? Many times, the answer is in small niches where people already value what you offer. That means that the next question you need to ask is, What does your business bring to the table that the bigger competitor doesn’t bring or can’t bring? And the third question which follows is, What is the most effective way of convincing those potential clients that you offer something that bigger companies do not?
• The biggest mistake that companies make when it comes to marketing, is making promises without also giving the “Because” - meaning, the reason that you will be able to keep your promise. Promises without a “because” sound like empty marketing fluff. Promises with a “because” offer a compelling reason for a potential client to choose you instead of someone else.
• The following exercise is very important: Write down, “You should buy from us instead of from our competitors because- “ and complete the sentence with your authentic answer. If your answer sounds the same as any of your competitors, you’re just adding to your customers’ confusion, when they actually want certainty that they’re making the right decision. So think long and hard about the “because” that will make your business unique while remaining true to what you can actually do.
• Many people confuse their “Because” with their “Why” - and that’s a big mistake. Your “Why” is the reason that you do what you do, and is a type of mission statement that can inspire you and your employees. But when you’re selling something and a customer is about to give you money, he doesn’t care about your “Why”; he cares about your “Because” - meaning, what you do differently from everyone else, and how you can deliver that unique aspect to your client. When you talk about your “Because,” you are giving your client the certainty that buying from you is the right choice. 
• The main thing that big companies do better than small companies is listening and learning from their customers. Understanding the mindset of the people you serve is the foundation of all influence. So act like the big companies, and learn to ask questions. Make surveys. Go to the people who chose your competitor instead of you and ask them why they made that decision. Getting this information will help you better focus on how to close the next sale.

Gerry Website

Linkedin

They Buy Your Because

Panda Doc

In today's episode of Let's Talk Business, we are thrilled to welcome Mitch Axelrod, an entrepreneurial powerhouse, speaker, trainer, advisor, best-selling author, and a man who has significantly contributed to generating over $3 billion in revenue. Join our host, Meny Hoffman, as he sits down with Mitch to unravel the profound insights and strategies that have defined Mitch's illustrious career.

• We'll delve into Mitch Axelrod's inspiring path from a seasoned salesperson to a thought leader in the world of sales strategies. Mitch will share his revolutionary approach known as "The New Game of Selling," which emphasizes long-term client relationships over transactional sales. You will also learn about the impactful question that Mitch claims has been instrumental in generating substantial revenue.
• Discover how Mitch has successfully integrated marketing, sales, and service to create a holistic strategy for attracting, converting, and retaining customers. He explains how qualifying prospects early and adding real value, like sharing top 20 no-load mutual funds with clients, has helped him build trust and maintain confidentiality.
• In this episode, Mitch and Meny discuss the importance of understanding the roles of different corporate buyers, building authentic business relationships, and fostering a win-win philosophy in deals. You'll hear about Mitch's unique methods for engaging clients, maintaining long-term relationships, and the significance of being a trusted advisor.

Episode Timestamps

• 04:58 Focus on genuine potential clients, not indifferent ones.
• 09:40 Help clients attract, convert, retain, and reactivate customers.
• 13:04 Focus on their buying cycle for success.
• 14:42 Understanding clients' needs to facilitate their journeys.
• 17:04 Supporting brand journeys; focus on existing clients.
• 23:42 Build relationships and understand client needs deeply.
• 25:12 Prioritize long-term relationships post-sale for success.
• 28:45 Questioning authenticity: genuine or mere marketing tool?
• 33:39 Switch seats, advocate together, achieve mutual understanding.
• 35:43 Identify stakeholders and their roles for sales decisions.
• 40:19 Everyone matters: allies or adversaries based on approach.
• 42:41 Work backwards, language distinctions, leverage existing clients.

Practical Pointers that can learned from this episode :

1. Use impactful questions to understand your clients' needs and motivations, which can drive significant revenue and deeper relationships.
2. Don’t waste time on unlikely customers. Ask your prospects upfront critical questions to gauge their potential as clients.
3. Use real feedback from your satisfied clients to attract similar customers. Directly ask your successful clients, "What was the main benefit you received from our service?" 
4. Start with serving rather than selling. Begin your meetings or calls with, "What’s the biggest challenge you’re facing right now that I might help with?"
5. When re-engaging lapsed clients, authenticity is key. Refrain from using scripted, generic follow-ups. Instead, say, "I realized it’s been a while since we last connected, and I wanted to make sure your needs are still being met."

Links :

https://ptex.co/pandadoc

https://thenewgameofselling.com/

https://www.youtube.com/user/mitchaxelrod

https://www.facebook.com/mitchaxelrod

Chaim shares invaluable insights on setting clear financial goals, long-term planning, and budgeting, especially in the face of today's high inflation and living costs. We explore the psychology of credit card and debit card spending, particularly within large families and among frequent traveler

• Tune in to hear real-life success stories and rapid-fire advice on impactful books and personal aspirations. This episode promises to transform your financial life with practical wisdom and proven strategies for responsible spending and long-term savings.
• Get ready to be inspired and empowered to achieve financial freedom with expert advice from Chaim.

Episode Links: 

TauberSolutions.com

Chaim WhatsApp

Panda Doc

• 00:06:10 - Clear budgeting reveals unnecessary expenses and savings.
• 00:09:22 - Mindset difference in spending: Credit vs. Debit.
• 00:12:39 - Use debit card; keep credit card handy.
• 00:14:49 - Switching to debit saved millionaire $180,000 yearly.
• 00:18:12 - Knowing numbers helps identify and solve problems.
• 00:21:31 - Spouses often hide finances to avoid judgment.
• 00:23:34 - Start financial conversations with spouse to reach goals.
• 00:28:03 - Rents and home prices skyrocketing, mortgages increasing.
• 00:31:44 - Teach youth to save with small incentives.
• 00:35:46 - Emergency fund enables focus on family health.
• 00:37:24 - Stocks as gambling; possible gains or losses.
• 00:40:44 - Adapted Dave Ramsey’s principles for Haimisha lifestyle.
• 00:43:29 - Clients achieve financial independence in six months.
• 00:46:49 - Use high yield savings accounts; identify goals.

Practical Pointers from this episode :

1. Take inspiration from real-life success stories of individuals who achieved financial freedom through disciplined saving and smart financial planning. This can provide motivation and practical strategies for your own financial journey.
2. Focus on paying off high-interest debts first, such as credit card balances. Once these are cleared, you can allocate more funds towards savings and investments.
3. If you need to build or improve your credit, use credit cards strategically for essential purchases and always pay on time. This helps build a positive credit history without falling into debt traps.
4. For long-term savings goals, consider high-yield savings accounts or mutual funds, such as the S&P 500, to grow your money more effectively.
5. Begin by identifying your long-term financial goals. Whether it's paying off debt, saving for a house, or preparing for retirement, having a clear vision helps in creating a focused financial plan.

Guy Kawasaki shares his inspiring trajectory, beginning with his early days in the jewelry business, where he honed essential selling skills that set the foundation for his future endeavors. Recruited by his college classmate, Guy made a pivotal transition to the Apple Macintosh Division, marking the start of his significant contributions to the tech world.

• This episode sheds light on Guy’s philosophies, including the realistic outlook on pursuing interests that may eventually transform into lifelong passions. We also delve into the nuances of career transitions, the vital role of empathy and resilience in sales, and the modern landscape of democratizing design through tools like Canva.

• Guy reveals the serendipitous journey that led him to Canva and his mission to make design accessible to all. Through his extensive experience and captivating anecdotes, Guy imparts practical advice on innovation, product development, and the entrepreneurial mindset. Moreover, Guy Kawasaki opens up about his podcast, "Remarkable People," featuring stories that inspire and motivate listeners through the achievements of extraordinary individuals.

• Gain insights into Guy's meticulous preparation for interviews, his favorite podcast moments, and episodes that left a lasting impact.

• Tune in for a conversation that promises to elevate your understanding of business dynamics, spark innovation, and inspire you to embrace luck and resilience on your entrepreneurial path.

• 00:04:23 - Standout: Learning sales from unconventional experiences in life.  

• 00:08:24 - Upgrade proposals with Pandadoc: organized, professional, efficient.
• 00:11:04 - Innovation essential; focus on customer needs, not product.
• 00:16:09 - Innovation through personal desire and empathy works.
• 00:17:26 - Customer feedback, talent, mission-driven work foster success.
• 00:22:49 - Guy Kawasaki became chief evangelist of Canva unexpectedly.
• 00:25:18 - Remarkable podcast featuring in-depth interviews with luminaries.

Connect with Guy

Follow him on LinkedIn and Twitter. Head to Guy Kawasaki and see how you could become more remarkable!

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!  

Resources mentioned:

• Book: If You Want To Write - Brenda Ueland 

In today's episode, we dive deep into the transformative world of business automation and effective leadership with our esteemed guest, Clate Mask, co-founder of Keep (formerly Infusionsoft). Join us as we uncover valuable insights from Clate's journey in revolutionizing small business operations through automation and his latest book, "Conquer the Chaos 2.0."

Clate Mask shares his inspiring journey from developing a CRM tool for direct response marketers to creating a comprehensive automation platform that empowers small business owners. He emphasizes the importance of achieving not just growth but also profitability and freedom, providing key takeaways that can help entrepreneurs elevate their operations to new heights.

In this episode, we also explore the rollercoaster of entrepreneurship, focusing on the critical aspects of mindset, personal vision, and the rhythm of execution. Clate and I delve into personal stories and research-backed strategies to help you navigate the highs and lows of running a business. Learn how setting personal goals separate from business objectives can ensure a fulfilling life beyond the dream of your enterprise.

Finally, we dive into the essence of leadership and building a culture of excellence within your organization. Clate discusses the co-creation process between leaders and their teams, iterative planning, and inclusive decision-making. 

Tune in for actionable insights that promise to uplift your entrepreneurial journey and provide the tools you need to master small business automation and leadership.

https://ptex.co/pandadoc

https://keap.com/lp/keap-growth-and-freedom-playbook

http://ptexgroup.com/goals

https://conquerthechaosbook.com/

http://keap.com/

• 00:04:20 - Frustrated by manual processes, found Infusionsoft software.
• 00:08:27 - Update book on marketing automation for small businesses.
• 00:10:53 - Entrepreneurship is exciting but has a dark side.
• 00:16:13 - Upgrade to Pandadoc for efficient document management.
• 00:19:50 - Establish purpose, values, mission, set goals. Balance in physical, spiritual, social, business, financial.
• 00:20:45 - Balance business, financial, social, physical, spiritual goals.
• 00:26:34 - Balancing leadership between dictatorship and democracy.
• 00:28:29 - Iterative process of drafting and refining.
• 00:32:24 - Automation drives profit; people, products, process produce. Leadership is about establishing clear culture.
• 00:37:00 - Focus on balance, reduce chaos in business.
• 00:39:39 - Free resources for personal and business success.

That’s my conversation with Clate Mask. My takeaways from this one: 

1. Embrace Automation: Automate various aspects of your business operations, from marketing and sales to internal processes, to achieve growth, profitability, and freedom.

2. Use Comprehensive Tools: Utilize platforms like Keep to centralize and streamline your business processes, enhancing efficiency and effectiveness.

3. Understand the Evolution of Technology: Stay updated with technological advancements like AI to leverage new tools and strategies for business growth.

4. Develop a Personal Vision: Separate your personal goals from your business objectives to ensure a fulfilling life beyond the dreams of your enterprise.

5. Implement Customer Lifecycle Automation: Automate customer follow-up processes to ensure consistent and effective engagement, leading to higher satisfaction and retention.

In today's episode, we dive deep into the world of Jewish marketing with our esteemed guest, Menachem Lubinsky, a trailblazer and founder of the leading marketing firm, LUBICOM. Join us as we explore various facets of marketing, branding, and the burgeoning kosher food industry through insightful conversations and expert analysis.

• Menachem Lubinsky shares his inspiring journey from writing newsletters in a bungalow colony to founding LUBICOM, a prominent marketing firm. He emphasizes the significance of professionalism, precision and offers valuable insights into the evolution of the marketing industry and the enduring principles of strong leadership and high standards.
• Delving into the fundamental role of messaging in advertising, this segment explores the differences and connections between branding and marketing. Using Coca-Cola as an iconic example, Lubinsky discusses the importance of having a robust product before investing in branding efforts. He also highlights the commitment required to maintain consistent brand positioning, particularly for startups, to avoid market confusion.
• This segment focuses on the process of developing and evaluating business ideas, emphasizing the importance of preliminary research and cautious investment. Lubinsky discusses the pitfalls of presenting undeveloped ideas and the necessity of ensuring an idea is novel and marketable before seeking professional consultation. The conversation also introduces his new podcast, "Kosher Today," which provides updates and trends in the kosher industry.
• Join us for a fascinating journey through the intricate world of Jewish marketing, branding, and the dynamic kosher food industry, guided by the expertise and experiences of Menachem Lubinsky.

Menachem Lubinsky is president & CEO of LUBICOM Business Consulting, which includes a full-service public relations, advertising and marketing firm he that founded in 1984. Mr. Lubinsky is a seasoned business executive whose successes have spanned many industries and is particularly known for his role in the growth and development of the kosher food industry. He is first and foremost a strategic business professional who is frequently consulted by businesses of all sizes.

For more than 30 years, LUBICOM Marketing has provided services to a broad cadre of clients in diverse areas, including MCI, Sprint, Coca Cola, Dannon Yogurt, Lea & Perrins, Welch’s, Frito-Lay, Hospital for Joint Diseases, Maimonides Hospital, Brookdale Hospital, Metropolitan Jewish Health System, the Luggage and Leather Goods and Shoe Industries, and more than 500 other businesses and not-for-profit organizations.  Mr. Lubinsky is the recognized authority on the kosher food market. 

Mr. Lubinsky writes a weekly “The Business Monitor” column for Hamodia and lectures extensively on business topics. His business consulting division has grown significantly in recent years, providing business consulting services to some 100 businesses in the past few years, ranging from start-ups to large multi-national companies.  

• 00:04:12 - Precise, perfectionist, role model, influential community leader.
• 00:09:25 - Effective advertising requires delivering a clear message.
• 00:12:33 - Branding is essential but can be risky.
• 00:15:43 - Brand positioning and commitment crucial for success.
• 00:18:37 - Branding requires professional input and commitment.
• 00:19:56 - Beware of taking divisive stances in business.
• 00:23:25 - Missed sales opportunities in Jewish communities, marketing.
• 00:29:32 - Various countries eager to produce successful kosher wine.
• 00:31:12 - Prioritize quality service for long-term success.
• 00:35:37 - Before pursuing an idea, do thorough research.
• 00:37:53 - Initial investment without proper interest risks loss.
• 00:40:30 - Podcast covers kosher industry trends and news.
• 00:44:04 - Growing trends in kosher market, quality products.

1. The success of marketing campaigns hinges on a clear and compelling message. No matter how visually appealing, advertising efforts will fall flat without strong content and a focused message.
2. Marketing’s core goal is to get products on and off the shelves. While the mediums may evolve, such as the rise of social media, the essence of marketing remains the same.
3. Major brands often overlook opportunities by not fully engaging with the Jewish market. Expanding beyond just kosher certification can unlock growth by better reaching this community.
4. There is a growing trend towards healthy eating in the kosher market, with increasing demand for organic, gluten-free, and sugar-free products. This shift, driven largely by younger generations, mirrors broader market trends.
5. The Jewish community has shown remarkable creativity in producing quality kosher products that appeal not only to Jews but also to non-Jewish consumers who see kosher as a mark of higher quality.

lubicom

https://ptex.co/pandadoc

In this episode, we sit down with Dobbin Buck, the visionary founder of Get You Wired, as he shares his extraordinary journey from military service to marketing mastery. 

• Buck reveals how his diverse background, including his time in the US Army and building museum exhibits, shaped his leadership approach and business acumen. He emphasizes the necessity of a clear agenda and a competent team, and provides a gripping account of empowering middle management to foster innovation and growth.
• We delve into the substantial impact of building a strong company culture in a remote work environment. Buck shares invaluable insights on strategies implemented at Get You Wired to maintain team cohesion and support, such as morning meetings and quarterly team-building events, enhancing communication and productivity.
• Reflecting on leadership principles, he discusses the balance between humility and accountability, comparing these values with effective leadership practices. Buck highlights the importance of setting clear goals and metrics to maintain effectiveness and foster creativity within the team.
• Join us as we uncover the secrets to Dobbin Buck's leadership and the principles that have driven Get You Wired to become an award-winning marketing agency. This episode is rich with practical tips, inspiring stories, and a deep dive into the world of business management and company culture. Don’t miss out on this enriching conversation!

• 00:01:50 - Two careers: soldier, museum builder, worldwide projects.
• 00:03:48 - Transitioned to marketing, now leading agency for 22 years.
• 00:07:49 - Current team more advanced, should lead company.
• 00:16:14 - Efficient processes, close attention to details maintained.
• 00:19:56 - Getwired has won several awards for its culture.
• 00:23:26 - Quarterly activities, December party, focus on relationships.
• 00:27:01 - Challenges of transitioning to remote work culture.
• 00:31:35 - Howard Schultz emphasized investing in people's retention.
• 00:33:45 - Efficient talent sharing and organized team structure.
• 00:38:35 - Fishing in Georgia, limited in summer temperatures.
• 00:39:35 - Fishing, reading, and meditation for mental balance.
• 00:44:22 - Effective leadership, remote work management, communication, team building.

www.getuwired.com

Linkedin

PandaDoc

That’s my conversation with Dobbin Buck. My takeaways from this one: 

1. Effective leadership requires balancing humility and accountability. Leaders should recognize that they don’t have all the answers and must rely on their team’s expertise while maintaining clear metrics and goals to ensure everyone stays aligned and productive.
2. Transitioning to a fully remote work environment can be challenging but manageable with enhanced communication strategies. Regular morning meetings, mentorship programs, and team-building events can help maintain a strong company culture even when working remotely. 
3. Regular and transparent communication is key to synchronizing vision and operations within a company. Weekly and daily meetings to discuss goals, performance, and potential optimizations help keep everyone on the same page and moving toward common objectives.
4. Deep relationships within teams are fundamental to a thriving company culture. Investing in team-building activities and events fosters connectivity and collaboration, crucial for a cohesive and motivated workforce.
5. Training and empowering middle management to become optimizers within the company is crucial. By giving them ownership and responsibility, you foster a culture of continuous improvement and innovation, essential for long-term success

In this episode, we sit down with a three-time Governor of New York, who narrates his extraordinary journey from being the Mayor of Peekskill to leading New York State through its most testing times. He reveals how his formative years in a small town shaped his leadership approach, emphasizing the necessity of a clear agenda and a competent team. The Governor also provides a gripping account of his leadership during the 9/11 attacks, highlighting the critical importance of unified coordination between city, state, and federal agencies. His decision to centralize all response teams in one room epitomizes the essence of unity and effective communication during crises.

As the discussion progresses, we delve into the substantial impact of government policies on sectors such as energy, infrastructure, and healthcare. Our guest shares invaluable insights on how the private sector can align with governmental goals to drive progress. Reflecting on New York's contemporary challenges, he voices concerns over rising crime rates and high taxes, comparing these issues with previously successful policies.

The conversation also touches on the current political climate and the media's role in shaping public perception. Despite the challenges, the Governor remains hopeful about achieving unity and overcoming obstacles. This episode is rich with historical insights and current affairs, all viewed through the lens of seasoned leadership.

• We explore the critical moments of the 9/11 attacks, as he recounts his decisive actions and the necessity for unified coordination between city, state, and federal governments. His decision to centralize all response teams in one room exemplifies the essence of unity and seamless communication during crises.

• Moreover, we discuss the impactful role of government policies on various sectors such as energy, infrastructure, and healthcare. The Governor offers his seasoned perspective on how the private sector can align with governmental goals to drive progress. Reflecting on New York’s contemporary challenges, he voices concerns over rising crime rates and high taxes, comparing these issues with previously effective policies.

• We also delve into the current political climate and the influential role of media in shaping public perception. Despite these challenges, the Governor remains hopeful about achieving unity and overcoming obstacles. This episode is rich with historical insights and current affairs, seen through the lens of experienced leadership. Let's get right to our conversation with the Governor.

https://ptex.co/pandadoc

https://www.georgepataki.com

That’s my conversation with Former Governor George Pataki, my take away from this one:

1. While planning is crucial, leaders must also be prepared to pivot and respond effectively to unforeseen events. 

2. Despite current challenges, maintaining a hopeful outlook can inspire resilience and motivate individuals to strive for positive change, even in difficult times.

3. Effective communication involves being transparent and truthful, especially when things go wrong. Acknowledging mistakes and explaining how you plan to address them builds trust and credibility—essential qualities for any leader.

4. A clear long-term vision is essential for sustained success. Leaders should not only focus on immediate goals but also consider how their decisions will impact the future.

5. In any leadership role, knowing your top priorities and surrounding yourself with competent individuals can help you achieve your goals effectively.

• 00:05:29 - Governor recounts 9/11 emergency response, ignored security.
• 00:07:23 - Unified response across federal, state, city governments.
• 00:10:34 - Be open, honest, and transparent in communication.
• 00:15:24 - Federal workers inefficiency, Biden's lack of capability.
• 00:16:19 - Media protecting insiders, distorting news for agenda.
• 00:20:15 - Proud of government record, accomplishments and investments.
• 00:22:58 - Encourage optimism, unity, and involvement for progress.

This is episode rerun with Rabbi Steven Burg from Episode 159

When Rabbi Steven Burg took over the Aish HaTorah institutions, the organization had accumulated serious debt and was three months behind in payroll. Now, eight years later, Aish has become a massive success story, with new ventures, increasing numbers of students, a bigger budget, and positive cash flow. How did he do it - and what lessons can you learn from his experience in turning Aish and other failing organizations around?

Listen to this episode of Let’s Talk Business as Meny asks Rabbi Burg about his management philosophy, how to hire the right employees, why you need to learn how to delegate, the importance of ignoring the noise, the difference between vision and implementation, how you can revamp your business while simultaneously keeping it open, and more.

Rabbi Steven Burg is the Director General of Aish HaTorah. Before joining this internationally renowned institution, Rabbi Burg held senior leadership roles in other prominent Jewish organizations, with a focus on outreach. 

• In our episode, Rabbi Steven Berg emphasizes the necessity of accountability and having a supportive network when pursuing new goals or personal development.
• Our conversation highlights the need for balanced growth across spiritual, financial, health, and family aspects to sustain long-term success.
• We discuss Rabbi Berg's journey through various leadership roles in Jewish organizations and the techniques he uses for transforming struggling nonprofits into thriving entities.
• Rabbi Berg shares insights on setting visionary goals, including his mission to connect 3 million Jews with Jewish wisdom.

• 0:02:15 - Turning Around Failing Jewish Organizations
• 0:05:30 - Importance of Organizational Structure
• 0:09:23 - Shifting from Chaos to Structure
• 0:11:45 - Self-Funded Projects and Their Challenges
• 0:14:20 - Implementing the Entrepreneurial Operating System (EOS)
• 0:18:43 - Overcoming Obstacles with Hard Work
• 0:19:30 - Importance of Delegation in Leadership
• 0:20:10 - Unique Challenges in Nonprofit Organizations
• 0:22:47 - Trusting Talented Individuals for Success
• 0:24:05 - Inspiring Story of Family Reconnecting with Heritage
• 0:27:15 - Books and Mentors Influencing Rabbi Berg
• 0:30:50 - Essential Strategies for Business Success
• 0:31:30 - Combining Vision with Effective Implementation
• 0:32:45 - Hiring Humble and Relentless Employees

Want to connect with Rabbi Steven? Follow him on LinkedIn. Visit his Aish Global to live more thoughtful, spiritual, and impactful lives!

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

Sometimes, we like to imagine that business success can be separated from success in other areas of life. But as Meny Hoffman, host of the "Let's Talk Business" podcast, often says, life is like a car with four wheels: the wheels of spiritual goals, financial goals, health goals, and family goals; if one wheel is flat, the others won’t do much good.

In this conversation with international speaker, bestselling author, business coach, and CEO of Self-Mastery Academy Rabbi Shmuel Reichman, Meny and Shmuel discuss the importance of personal development as a part of business success, the need to create an integrated life, the necessity of having a vision and the ways to divide that vision into bite-size goals, avoiding irrational fears of failure, having partners to whom you can be accountable, and much more.

• In our episode, Rabbi Reichman emphasizes the necessity of accountability and having a supportive network when pursuing new goals or personal development.
• Our conversation highlights the need for balanced growth across spiritual, financial, health, and family aspects to sustain long-term success.
• We discuss the value of involving spouses in business endeavors and how shared missions and communication transform personal and professional relationships.
• Lastly, we discuss the role of coaching and mentorship in overcoming obstacles and guiding personal and professional development, including Rabbi Reichman's approach to integrating therapy, coaching, and consulting.
• This and so much more on the "Let's Talk Business" podcast... Let’s dive into our conversation with Rabbi Shmuel Reichman.

Timestamps: 

• 06:05 - Devoted life to ideas and wisdom, blending worlds.
• 07:45 - Mission to synthesize personal development and business.
• 11:33 - Achieving balance across life's dimensions ensures success.
• 15:13 - Discovering and achieving personal and professional potential.
• 17:46 - Developing a vision for self-improvement and success.
• 22:12 - Self-improvement without needing validation from others.
• 24:42 - Discover and express your true self's purpose.
• 30:50 - Breaking down ambitious goals into manageable steps.
• 33:12 - Having an exercise partner is essential accountability.
• 36:03 - Essential hardcore success: identity, belief, mindset, persistence.
• 40:50 - Appreciate timeliness and impact of personal growth.
• 44:51 - Set a six-month deadline to transition careers.
• 46:01 - Embrace, control, and surround yourself for success.
• 49:41 - Spouse commitment surpasses business partnerships and values.
• 52:17 - Diverse coaching program covers therapy, coaching, consulting.
• 56:07 - Recognize and overcome irrational fears for success.

Practical Pointers:

1. You often hear people say that we shouldn’t mix family and business. But that’s not necessarily the case. Your spouse is committed to you for the long term, has the same mission and goals as you do, and is 100% trustworthy, supportive, and cheering you on to succeed.
2. Even when you have bite-size goals on the way to the big vision, you still need accountability. That’s why having a partner is essential: a spouse, a coach, or someone else who will make sure that you’re doing what you set out to do. 
3. It’s important to have a big and impressive vision; but you’ll probably get discouraged if the goal appears beyond reach. Instead, divide your time into bite-size goals so that you can reach for the first step before trying to get to the second. 
4. Learn to recognize the difference between rational and irrational fears. Too often, people are afraid of failure even though there’s no reason to believe that failure is likely. 
5. You accomplish this by thinking of a realistic time frame for something very big, then orienting this year towards one step of that goal, and this month towards one step of the yearly goal, and this day towards one step of the monthly goal.

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