Let's Talk Business

In today's rerun episode of Let's Talk Business, we are thrilled to revisit an inspiring discussion with Isaac Bardos, a renowned business coach, public speaker, and former college athlete. Hosted by Meny Hoffman, this episode delves into Isaac's remarkable journey from being underestimated to achieving success in various fields.

• Isaac shares his transformative experience of discovering his public speaking talent during a high-stakes college Shabbaton, turning a perceived weakness into a powerful strength. This narrative underscores the potential that lies within challenging moments and the transformative power of necessity.
• Listeners will gain valuable insights into rethinking leadership and personal growth, as Isaac discusses how upbringing and personal choices shape our paths. The episode highlights the importance of resilience, relatability, and the learnable nature of leadership, encouraging even those hesitant to lead to cultivate impactful leadership skills.
• Additionally, Isaac shares practical strategies for business growth, emphasizing the significance of genuine engagement, financial literacy, and the role of vulnerability in fostering innovation and trust within teams.
• Through compelling anecdotes and expert advice, this episode offers actionable strategies for aspiring leaders and entrepreneurs to harness their hidden talents and navigate challenges with purpose and resilience. Tune in to explore how embracing vulnerability and maintaining focus can drive both personal and business success. Whether you're an emerging leader or an established business owner, this episode is packed with insights to help you unlock your full potential.

00:00:00 - Discovering Your Calling 00:12:09 - Leading With Purpose and Resilience 00:24:06 - Metrics and Scaling for Business Growth 00:35:11 - Mastering Focus and Adaptation in Business 00:40:32 - Embracing Vulnerability for Business Growth 00:49:22 - Effective Leadership and Business Strategies

Pratical Pointers :

“Having a calling” doesn’t mean that you’re going to save the world; it means that you find yourself in a certain situation at a certain time - and you showed up and did what had to be done.

Leadership is effective when a leader demonstrates empathy by showing up, participating, and above all listening. That will encourage your employees to follow where you lead them more than simply issuing orders from above.

Although leaders like being seen as the experts who know everything, people will look to you for guidance and open up to you if you are willing to be vulnerable and open up to them, too.

Great business leaders are like great coaches: they look at themselves and their opponents in order to discover the patterns. If you’re not sure where something is going, zoom out, notice the patterns, and that will help you figure out the most appropriate steps to take and what steps to avoid.

In today's rerun episode of Let's Talk Business, we are thrilled to revisit an enlightening discussion on the interconnected world of real estate financing with the knowledgeable Yankie Markowitz, CEO of SBA Loan Group.

• Hosted by Meny Hoffman, this episode revisits Yankie's remarkable journey from encountering challenges in obtaining SBA loans to successfully facilitating over $600 million in real estate transactions. Yankie's dedication to empowering small businesses shines through as he shares his deep expertise on navigating SBA loan programs, particularly the flexible 7A and the asset-driven 504, both crucial tools in real estate financing.
• Throughout this insightful conversation, Yankie stresses the vital importance of financial literacy for business owners, covering essential topics such as tax returns, cash flow, and the strategic decision-making process of purchasing versus renting property.
• The episode also incorporates valuable perspectives from financial expert Dave Ramsey and underscores the necessity of maintaining financial clarity through regular accountant consultations. Listeners will be inspired by Yankie's values of hospitality, rooted in his upbringing, and the significant role of generosity and community in building meaningful relationships.
• Whether you're an experienced entrepreneur or just beginning your journey, this episode is packed with insights and actionable strategies for leveraging real estate to drive business growth and financial stability. Tune in to discover how to master business finance and make strategic real estate decisions that foster financial success.

00:01:34 - Small Business Financing With Yankie Markowitz 00:03:31 - Government-Funded SBA Loan Program Overview 00:08:01 - Small Business Financing Options 00:09:20 - Real Estate Financing and SBA Loans 00:12:31 - SBA Lending to Startups 00:21:32 - Educating Business Owners on Risk 00:22:20 - Real Estate Investment vs. Company Ownership 00:26:51 - Strategic Real Estate Growth and Profit 00:27:29 - Real Estate Financing Decision Dilemma 00:31:02 - Real Estate Financing for Business Growth 00:33:22 - Understanding Business Owners Through Numbers 00:36:46 - Optimizing Inventory and Maximizing Profits 00:37:11 - Understanding Numbers and Strategic Business Planning 00:43:47 - People, Process, Product in Business 00:49:02 - Personal Background and Hospitality Values

One of the safest bets is that real estate appreciates over time - almost no matter what. It may take a while before it happens, but if your business can afford to do so, be your own landlord and own your own facility. 

Every business owner hopes and expects to grow as quickly as possible. When investing in real estate - or, frankly, anything - keep this in mind so that you don’t find yourself with a ten year commitment to a building that you outgrow in half that time. 

Make sure to speak to your accountant at least once a quarter, and prepare an interim financial statement for that period. Being ignorant of your actual numbers is one of the biggest mistakes you can make, so avoid the problem by regularly updating your statements and being aware of what those numbers really mean. 

If you’re a business owner, you can outsource a lot but you can’t outsource the fundamental strategy of where the company is going to go, and what goals it has to reach.

In today's rerun episode of Let's Talk Business, we are thrilled to revisit an enlightening discussion on the interconnected realms of SEO, spirituality, and personal development.

Join your host, Meny Hoffman, as he sits down with Stephan Spencer, a renowned SEO expert, author, and podcaster who integrates his profound spiritual beliefs into his professional life.

1. Stephan Spencer’s journey transcends traditional business success. As the founder of Netconcepts and author of multiple books on SEO, Stephan has worked with some of the world's largest brands including Volvo and Sony, optimizing their online presence.
2. In this episode, He discusses the importance of aligning personal values with professional goals, and how maintaining a mindset open to miracles can influence business growth and success.
3. The conversation also delves deep into practical SEO strategies. Stephan emphasizes the necessity of integrating SEO from the planning stages of website development and using tools like Moz, Ahrefs, and Semrush for competitive keyword research.
4. Stephan elaborates on the risks of depending solely on third-party platforms and the benefits of maintaining content on personal blogs or resource centers. He offers advice on developing linkable assets and ensuring proper setup of Google Search Console and Analytics to track performance.

• 00:04:24 - Balancing SEO expertise with spiritual purpose pursuits.
• 00:07:51 - SEO builds enduring assets; PPC has limitations.
• 00:10:04 - Research keywords, plan content, build linkable assets.
• 00:13:26 - Combine text with visuals for engaging content.
• 00:18:48 - Own your content; don't rely on platforms.
• 00:22:03 - Ensure Google accounts and tools are set up.
• 00:25:42 - Substantiated SEO case studies with detailed results.
• 00:27:15 - Free SEO hiring guide and interview tools available.
• 00:32:55 - Synchronicities increase with benevolence, creating cycles.
• 00:35:15 - Personal growth starts within, influences others.
• 00:38:01 - Optimize SEO: Research keywords, prioritize user-friendly content.

When you plan to redesign your website and you want to make sure that you’re optimizing your SEO, research keywords in advance using tools such as Semrush or Moz Keyword Explorer, in order to identify keywords that your competitors are ranking in, and you’re not.

Too many companies work so hard at search engine optimization that they make their sites keyword-rich, but also extremely boring and unhelpful. What should you do? Use those keywords, have rich and valuable content, but avoid a long wall of text. Instead, use short sentences and short paragraphs, while adding lots of imagery, screen shots, pull quotes, and YouTube embeds. That’s the way you can have the best of both worlds.

If you hire a professional firm to help you with SEO, don’t just look for a referrals page; look for a results page, with actual numbers that you can analyze. Ideally, this should include case studies explaining the background information, the solution, and results that substantiate the claims that the company makes. You should also be able to take the firm’s clients’ URLs and use various tools to verify that the results are to your satisfaction.

Social media presents two obvious problems: first, you’re subject to the rules and whims of the social media companies, and second, no one looks at posts from last month. So turn your social media posts into blog entries on your website- but call them something else, like a research center, academy, or university. Make sure to organize them by subject rather than by date, so that it won’t matter how long they’ve been up.

In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation focusing on the significance of systems and processes in scaling a business. Join your host, Meny Hoffman, as he sits down with Chris Ronzio, the founder and CEO of Trainual, a SaaS platform dedicated to small business onboarding, training, and scaling.

1. Chris started his entrepreneurial journey at the age of 14 with a video production company, learning valuable lessons about business processes early on. Now, as the author of "The Business Playbook" and the host of his own podcasts, Chris shares his expertise on the importance of proper systems, processes, and delegation for business growth.
2. In this episode, Chris explains how Trainual, which has grown to 81 employees in just four years, uses detailed Standard Operating Procedures (SOPs) to manage its rapid growth and ensure consistency. He discusses why managing growth can often be more challenging than achieving it, due to the necessity of clear processes and effective delegation.
3. Chris shares valuable insights on the entrepreneurial journey, moving from performing all tasks alone to efficiently using tools and collaborating with team members. He highlights the complexity of managing team dynamics and the importance of creating long-term value and structure over getting stuck in everyday tasks.
4. Additionally, Chris emphasizes the power of delegation, outlining the differences between delegating tasks and delegating responsibilities. He offers practical advice on creating effective SOPs, ensuring clear expectations, and training team members for better accountability

• 00:02:00 - Transitioned roles, built systems; founded Trainual later.
• 00:05:39 - Managing growth is harder than starting businesses.
• 00:09:11 - Entrepreneurs scale by delegating and focusing long-term.
• 00:10:15 - Leaders focus on unique, non-delegable tasks.
• 00:15:25 - Delegate responsibilities, not tasks; ensure comprehensive training.
• 00:19:49 - Onboarding confirms or ruins new employees' initial experience.
• 00:20:46 - Offer $5,000 for employees to quit early.
• 00:25:20 - Importance of context, timing, success, and steps.
• 00:28:42 - Business change frequency influenced by industry pace, hiring.
• 00:30:58 - Delegation crucial early; formalize roles with growth.

Chris Ronzio is the founder and CEO of Trainual, a leading SaaS platform that transforms the way small businesses onboard, train and scale their teams. Chris is the host of “The Fastest Growing Companies” and “Organize Chaos” podcasts as well as the author of the best-selling book “The Business Playbook – How to Document and Delegate What You Do So Your Company Can Grow Beyond You.”

http://www.trainual.com/

http://www.thebusinessplaybook.com/

https://www.ptex.co/pandadoc

In today's rerun episode of Let's Talk Business, we're excited to bring back an insightful conversation with a marketing legend who has helped generate billions in revenue for major brands. Join our host, Meny Hoffman, as he sits down with Gerry O’Brion—author, speaker, and advisor—to delve into the powerful strategies and insights that have shaped Gerry's remarkable career.

Gerry has worked with household names like Procter & Gamble, Coors Lite, and Red Robin. He is known for his innovative marketing concepts, such as the color-changing mountains on Coors Lite bottles. In this episode, Gerry shares his expertise on how small businesses can stand out in competitive markets without massive marketing budgets.

1. Gerry O'Brion emphasizes the power of word-of-mouth referrals and decreased training times by specializing in specific areas, such as Volkswagen car repairs. He explains that small businesses can learn from large brands by listening to and gathering insights from customers to understand their choices and preferences.
2. A significant challenge in influencing customer decisions lies in external factors and the credibility of a company's claims. Gerry highlights the necessity of providing proof for business promises—referred to as the "because" factor—which helps differentiate a company from its competition and assures customers they're making the right choice.
3. O’Brion promotes his book "They Buy Your Because," offering additional resources through his website, and underscores the value of consistent brand messaging across all platforms. He also discusses the role of inspirational "why" messages internally while stressing the importance of clear and unique value propositions in customer-facing communications.
4. Key insights include the need for small businesses to identify unique aspects of their offerings, ask why existing customers choose them over the competition, and tailor their approach to varied sales scenarios. These strategies, coupled with understanding customer mindsets and problems, enhance a small business’s ability to succeed in a crowded market.

• 00:04:51 - Focus efforts, refine niche, demonstrate unique value.
• 00:09:25 - Proof distinguishes your promise from marketing fluff.
• 00:12:45 - Helping businesses find their "because" for differentiation.
• 00:14:22 - What makes your business exceptional? List specifics.
• 00:17:01 - Strategically structure website for effective visitor engagement.
• 00:22:43 - Varied outreach methods tailored to listener's company.
• 00:26:06 - Innovative weed control additive for resistant pests.
• 00:28:47 - Understand and address decision maker's real concerns.
• 00:30:51 - Optimize messaging sequence based on consumer insights.
• 00:34:30 - Narrow your focus to grow faster financially.
• 00:38:50 - Ensure audience targeting, understanding, outcomes, and credibility.
• 00:42:42 - Identify clients, unique value, and effective persuasion.
• 00:43:44 - Focus on delivering a unique, authentic because.

• The first question a business owner needs to ask is, Where do my current clients come from - and where can I find more like them? Many times, the answer is in small niches where people already value what you offer. That means that the next question you need to ask is, What does your business bring to the table that the bigger competitor doesn’t bring or can’t bring? And the third question which follows is, What is the most effective way of convincing those potential clients that you offer something that bigger companies do not?
• The biggest mistake that companies make when it comes to marketing, is making promises without also giving the “Because” - meaning, the reason that you will be able to keep your promise. Promises without a “because” sound like empty marketing fluff. Promises with a “because” offer a compelling reason for a potential client to choose you instead of someone else.
• The following exercise is very important: Write down, “You should buy from us instead of from our competitors because- “ and complete the sentence with your authentic answer. If your answer sounds the same as any of your competitors, you’re just adding to your customers’ confusion, when they actually want certainty that they’re making the right decision. So think long and hard about the “because” that will make your business unique while remaining true to what you can actually do.
• Many people confuse their “Because” with their “Why” - and that’s a big mistake. Your “Why” is the reason that you do what you do, and is a type of mission statement that can inspire you and your employees. But when you’re selling something and a customer is about to give you money, he doesn’t care about your “Why”; he cares about your “Because” - meaning, what you do differently from everyone else, and how you can deliver that unique aspect to your client. When you talk about your “Because,” you are giving your client the certainty that buying from you is the right choice. 
• The main thing that big companies do better than small companies is listening and learning from their customers. Understanding the mindset of the people you serve is the foundation of all influence. So act like the big companies, and learn to ask questions. Make surveys. Go to the people who chose your competitor instead of you and ask them why they made that decision. Getting this information will help you better focus on how to close the next sale.

Gerry Website

Linkedin

They Buy Your Because

Panda Doc

In today's episode of Let's Talk Business, we are thrilled to welcome Mitch Axelrod, an entrepreneurial powerhouse, speaker, trainer, advisor, best-selling author, and a man who has significantly contributed to generating over $3 billion in revenue. Join our host, Meny Hoffman, as he sits down with Mitch to unravel the profound insights and strategies that have defined Mitch's illustrious career.

• We'll delve into Mitch Axelrod's inspiring path from a seasoned salesperson to a thought leader in the world of sales strategies. Mitch will share his revolutionary approach known as "The New Game of Selling," which emphasizes long-term client relationships over transactional sales. You will also learn about the impactful question that Mitch claims has been instrumental in generating substantial revenue.
• Discover how Mitch has successfully integrated marketing, sales, and service to create a holistic strategy for attracting, converting, and retaining customers. He explains how qualifying prospects early and adding real value, like sharing top 20 no-load mutual funds with clients, has helped him build trust and maintain confidentiality.
• In this episode, Mitch and Meny discuss the importance of understanding the roles of different corporate buyers, building authentic business relationships, and fostering a win-win philosophy in deals. You'll hear about Mitch's unique methods for engaging clients, maintaining long-term relationships, and the significance of being a trusted advisor.

Episode Timestamps

• 04:58 Focus on genuine potential clients, not indifferent ones.
• 09:40 Help clients attract, convert, retain, and reactivate customers.
• 13:04 Focus on their buying cycle for success.
• 14:42 Understanding clients' needs to facilitate their journeys.
• 17:04 Supporting brand journeys; focus on existing clients.
• 23:42 Build relationships and understand client needs deeply.
• 25:12 Prioritize long-term relationships post-sale for success.
• 28:45 Questioning authenticity: genuine or mere marketing tool?
• 33:39 Switch seats, advocate together, achieve mutual understanding.
• 35:43 Identify stakeholders and their roles for sales decisions.
• 40:19 Everyone matters: allies or adversaries based on approach.
• 42:41 Work backwards, language distinctions, leverage existing clients.

Practical Pointers that can learned from this episode :

1. Use impactful questions to understand your clients' needs and motivations, which can drive significant revenue and deeper relationships.
2. Don’t waste time on unlikely customers. Ask your prospects upfront critical questions to gauge their potential as clients.
3. Use real feedback from your satisfied clients to attract similar customers. Directly ask your successful clients, "What was the main benefit you received from our service?" 
4. Start with serving rather than selling. Begin your meetings or calls with, "What’s the biggest challenge you’re facing right now that I might help with?"
5. When re-engaging lapsed clients, authenticity is key. Refrain from using scripted, generic follow-ups. Instead, say, "I realized it’s been a while since we last connected, and I wanted to make sure your needs are still being met."

Links :

https://ptex.co/pandadoc

https://thenewgameofselling.com/

https://www.youtube.com/user/mitchaxelrod

https://www.facebook.com/mitchaxelrod

Chaim shares invaluable insights on setting clear financial goals, long-term planning, and budgeting, especially in the face of today's high inflation and living costs. We explore the psychology of credit card and debit card spending, particularly within large families and among frequent traveler

• Tune in to hear real-life success stories and rapid-fire advice on impactful books and personal aspirations. This episode promises to transform your financial life with practical wisdom and proven strategies for responsible spending and long-term savings.
• Get ready to be inspired and empowered to achieve financial freedom with expert advice from Chaim.

Episode Links: 

TauberSolutions.com

Chaim WhatsApp

Panda Doc

• 00:06:10 - Clear budgeting reveals unnecessary expenses and savings.
• 00:09:22 - Mindset difference in spending: Credit vs. Debit.
• 00:12:39 - Use debit card; keep credit card handy.
• 00:14:49 - Switching to debit saved millionaire $180,000 yearly.
• 00:18:12 - Knowing numbers helps identify and solve problems.
• 00:21:31 - Spouses often hide finances to avoid judgment.
• 00:23:34 - Start financial conversations with spouse to reach goals.
• 00:28:03 - Rents and home prices skyrocketing, mortgages increasing.
• 00:31:44 - Teach youth to save with small incentives.
• 00:35:46 - Emergency fund enables focus on family health.
• 00:37:24 - Stocks as gambling; possible gains or losses.
• 00:40:44 - Adapted Dave Ramsey’s principles for Haimisha lifestyle.
• 00:43:29 - Clients achieve financial independence in six months.
• 00:46:49 - Use high yield savings accounts; identify goals.

Practical Pointers from this episode :

1. Take inspiration from real-life success stories of individuals who achieved financial freedom through disciplined saving and smart financial planning. This can provide motivation and practical strategies for your own financial journey.
2. Focus on paying off high-interest debts first, such as credit card balances. Once these are cleared, you can allocate more funds towards savings and investments.
3. If you need to build or improve your credit, use credit cards strategically for essential purchases and always pay on time. This helps build a positive credit history without falling into debt traps.
4. For long-term savings goals, consider high-yield savings accounts or mutual funds, such as the S&P 500, to grow your money more effectively.
5. Begin by identifying your long-term financial goals. Whether it's paying off debt, saving for a house, or preparing for retirement, having a clear vision helps in creating a focused financial plan.

Guy Kawasaki shares his inspiring trajectory, beginning with his early days in the jewelry business, where he honed essential selling skills that set the foundation for his future endeavors. Recruited by his college classmate, Guy made a pivotal transition to the Apple Macintosh Division, marking the start of his significant contributions to the tech world.

• This episode sheds light on Guy’s philosophies, including the realistic outlook on pursuing interests that may eventually transform into lifelong passions. We also delve into the nuances of career transitions, the vital role of empathy and resilience in sales, and the modern landscape of democratizing design through tools like Canva.

• Guy reveals the serendipitous journey that led him to Canva and his mission to make design accessible to all. Through his extensive experience and captivating anecdotes, Guy imparts practical advice on innovation, product development, and the entrepreneurial mindset. Moreover, Guy Kawasaki opens up about his podcast, "Remarkable People," featuring stories that inspire and motivate listeners through the achievements of extraordinary individuals.

• Gain insights into Guy's meticulous preparation for interviews, his favorite podcast moments, and episodes that left a lasting impact.

• Tune in for a conversation that promises to elevate your understanding of business dynamics, spark innovation, and inspire you to embrace luck and resilience on your entrepreneurial path.

• 00:04:23 - Standout: Learning sales from unconventional experiences in life.  

• 00:08:24 - Upgrade proposals with Pandadoc: organized, professional, efficient.
• 00:11:04 - Innovation essential; focus on customer needs, not product.
• 00:16:09 - Innovation through personal desire and empathy works.
• 00:17:26 - Customer feedback, talent, mission-driven work foster success.
• 00:22:49 - Guy Kawasaki became chief evangelist of Canva unexpectedly.
• 00:25:18 - Remarkable podcast featuring in-depth interviews with luminaries.

Connect with Guy

Follow him on LinkedIn and Twitter. Head to Guy Kawasaki and see how you could become more remarkable!

We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!  

Resources mentioned:

• Book: If You Want To Write - Brenda Ueland 

In today's episode, we dive deep into the transformative world of business automation and effective leadership with our esteemed guest, Clate Mask, co-founder of Keep (formerly Infusionsoft). Join us as we uncover valuable insights from Clate's journey in revolutionizing small business operations through automation and his latest book, "Conquer the Chaos 2.0."

Clate Mask shares his inspiring journey from developing a CRM tool for direct response marketers to creating a comprehensive automation platform that empowers small business owners. He emphasizes the importance of achieving not just growth but also profitability and freedom, providing key takeaways that can help entrepreneurs elevate their operations to new heights.

In this episode, we also explore the rollercoaster of entrepreneurship, focusing on the critical aspects of mindset, personal vision, and the rhythm of execution. Clate and I delve into personal stories and research-backed strategies to help you navigate the highs and lows of running a business. Learn how setting personal goals separate from business objectives can ensure a fulfilling life beyond the dream of your enterprise.

Finally, we dive into the essence of leadership and building a culture of excellence within your organization. Clate discusses the co-creation process between leaders and their teams, iterative planning, and inclusive decision-making. 

Tune in for actionable insights that promise to uplift your entrepreneurial journey and provide the tools you need to master small business automation and leadership.

https://ptex.co/pandadoc

https://keap.com/lp/keap-growth-and-freedom-playbook

http://ptexgroup.com/goals

https://conquerthechaosbook.com/

http://keap.com/

• 00:04:20 - Frustrated by manual processes, found Infusionsoft software.
• 00:08:27 - Update book on marketing automation for small businesses.
• 00:10:53 - Entrepreneurship is exciting but has a dark side.
• 00:16:13 - Upgrade to Pandadoc for efficient document management.
• 00:19:50 - Establish purpose, values, mission, set goals. Balance in physical, spiritual, social, business, financial.
• 00:20:45 - Balance business, financial, social, physical, spiritual goals.
• 00:26:34 - Balancing leadership between dictatorship and democracy.
• 00:28:29 - Iterative process of drafting and refining.
• 00:32:24 - Automation drives profit; people, products, process produce. Leadership is about establishing clear culture.
• 00:37:00 - Focus on balance, reduce chaos in business.
• 00:39:39 - Free resources for personal and business success.

That’s my conversation with Clate Mask. My takeaways from this one: 

1. Embrace Automation: Automate various aspects of your business operations, from marketing and sales to internal processes, to achieve growth, profitability, and freedom.

2. Use Comprehensive Tools: Utilize platforms like Keep to centralize and streamline your business processes, enhancing efficiency and effectiveness.

3. Understand the Evolution of Technology: Stay updated with technological advancements like AI to leverage new tools and strategies for business growth.

4. Develop a Personal Vision: Separate your personal goals from your business objectives to ensure a fulfilling life beyond the dreams of your enterprise.

5. Implement Customer Lifecycle Automation: Automate customer follow-up processes to ensure consistent and effective engagement, leading to higher satisfaction and retention.

In today's episode, we dive deep into the world of Jewish marketing with our esteemed guest, Menachem Lubinsky, a trailblazer and founder of the leading marketing firm, LUBICOM. Join us as we explore various facets of marketing, branding, and the burgeoning kosher food industry through insightful conversations and expert analysis.

• Menachem Lubinsky shares his inspiring journey from writing newsletters in a bungalow colony to founding LUBICOM, a prominent marketing firm. He emphasizes the significance of professionalism, precision and offers valuable insights into the evolution of the marketing industry and the enduring principles of strong leadership and high standards.
• Delving into the fundamental role of messaging in advertising, this segment explores the differences and connections between branding and marketing. Using Coca-Cola as an iconic example, Lubinsky discusses the importance of having a robust product before investing in branding efforts. He also highlights the commitment required to maintain consistent brand positioning, particularly for startups, to avoid market confusion.
• This segment focuses on the process of developing and evaluating business ideas, emphasizing the importance of preliminary research and cautious investment. Lubinsky discusses the pitfalls of presenting undeveloped ideas and the necessity of ensuring an idea is novel and marketable before seeking professional consultation. The conversation also introduces his new podcast, "Kosher Today," which provides updates and trends in the kosher industry.
• Join us for a fascinating journey through the intricate world of Jewish marketing, branding, and the dynamic kosher food industry, guided by the expertise and experiences of Menachem Lubinsky.

Menachem Lubinsky is president & CEO of LUBICOM Business Consulting, which includes a full-service public relations, advertising and marketing firm he that founded in 1984. Mr. Lubinsky is a seasoned business executive whose successes have spanned many industries and is particularly known for his role in the growth and development of the kosher food industry. He is first and foremost a strategic business professional who is frequently consulted by businesses of all sizes.

For more than 30 years, LUBICOM Marketing has provided services to a broad cadre of clients in diverse areas, including MCI, Sprint, Coca Cola, Dannon Yogurt, Lea & Perrins, Welch’s, Frito-Lay, Hospital for Joint Diseases, Maimonides Hospital, Brookdale Hospital, Metropolitan Jewish Health System, the Luggage and Leather Goods and Shoe Industries, and more than 500 other businesses and not-for-profit organizations.  Mr. Lubinsky is the recognized authority on the kosher food market. 

Mr. Lubinsky writes a weekly “The Business Monitor” column for Hamodia and lectures extensively on business topics. His business consulting division has grown significantly in recent years, providing business consulting services to some 100 businesses in the past few years, ranging from start-ups to large multi-national companies.  

• 00:04:12 - Precise, perfectionist, role model, influential community leader.
• 00:09:25 - Effective advertising requires delivering a clear message.
• 00:12:33 - Branding is essential but can be risky.
• 00:15:43 - Brand positioning and commitment crucial for success.
• 00:18:37 - Branding requires professional input and commitment.
• 00:19:56 - Beware of taking divisive stances in business.
• 00:23:25 - Missed sales opportunities in Jewish communities, marketing.
• 00:29:32 - Various countries eager to produce successful kosher wine.
• 00:31:12 - Prioritize quality service for long-term success.
• 00:35:37 - Before pursuing an idea, do thorough research.
• 00:37:53 - Initial investment without proper interest risks loss.
• 00:40:30 - Podcast covers kosher industry trends and news.
• 00:44:04 - Growing trends in kosher market, quality products.

1. The success of marketing campaigns hinges on a clear and compelling message. No matter how visually appealing, advertising efforts will fall flat without strong content and a focused message.
2. Marketing’s core goal is to get products on and off the shelves. While the mediums may evolve, such as the rise of social media, the essence of marketing remains the same.
3. Major brands often overlook opportunities by not fully engaging with the Jewish market. Expanding beyond just kosher certification can unlock growth by better reaching this community.
4. There is a growing trend towards healthy eating in the kosher market, with increasing demand for organic, gluten-free, and sugar-free products. This shift, driven largely by younger generations, mirrors broader market trends.
5. The Jewish community has shown remarkable creativity in producing quality kosher products that appeal not only to Jews but also to non-Jewish consumers who see kosher as a mark of higher quality.

lubicom

https://ptex.co/pandadoc