The Edward Show

Doorway Pages vs. Programmatic SEO: How to Avoid a Google Penalty


Listen Later

E750: Are your SEO pages putting your site at risk?

I break down the critical difference between doorway pages (a.k.a. gateway pages) and programmatic SEO - and why confusing the two could lead to a major Google penalty.

You’ll learn: - What Google defines as doorway (gateway) pages - Real examples of businesses hit by Google updates for doorway pages - How to build programmatic SEO pages the right way - The most common mistakes that trigger penalties - and how to avoid them

If you’re serious about sustainable, bottom‑of‑funnel SEO that drives traffic, leads, and customers (without getting penalized), this episode is for you.

⭐️ Google’s Doorway Abuse - https://developers.google.com/search/docs/essentials/spam-policies#doorways

⭐️ Manning Search Marketing’s example and checklist - https://www.manningmarketing.com/articles/what-are-doorwaygateway-pages/

⭐️ Checklist two - https://developers.google.com/search/blog/2015/03/an-update-on-doorway-pages

⭐️ Marc Lou’s Programmatic SEO Guide - https://newsletter.marclou.com/p/how-to-grow-a-micro-startup-with-programmatic-seo

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Avoiding Google Penalties 00:43 Understanding Gateway Pages 01:55 Examples of Doorway Abuse 03:08 Checklist for Identifying Doorway Pages 05:22 Programmatic SEO 07:24 Differences Between Programmatic SEO and Doorway Pages 09:39 Best Practices 11:29 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#blackhatseo #seohacks #searchengineoptimization

...more
View all episodesView all episodes
Download on the App Store

The Edward ShowBy Edward Sturm

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

5 ratings


More shows like The Edward Show

View all
Founders by David Senra

Founders

1,926 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

475 Listeners

Tom Bilyeu's Impact Theory by Impact Theory

Tom Bilyeu's Impact Theory

4,692 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,373 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,763 Listeners

Naval by Naval

Naval

2,125 Listeners

My First Million by Hubspot Media

My First Million

2,619 Listeners

The Think Media Podcast by Think Media

The Think Media Podcast

748 Listeners

Creator Science by Jay Clouse

Creator Science

457 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,276 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,554 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

199 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

172 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

85 Listeners