
Sign up to save your podcasts
Or


E750: Are your SEO pages putting your site at risk?
I break down the critical difference between doorway pages (a.k.a. gateway pages) and programmatic SEO - and why confusing the two could lead to a major Google penalty.
You'll learn: - What Google defines as doorway (gateway) pages - Real examples of businesses hit by Google updates for doorway pages - How to build programmatic SEO pages the right way - The most common mistakes that trigger penalties - and how to avoid them
If you're serious about sustainable, bottom‑of‑funnel SEO that drives traffic, leads, and customers (without getting penalized), this episode is for you.
⭐️ Google's Doorway Abuse - https://developers.google.com/search/docs/essentials/spam-policies#doorways
⭐️ Manning Search Marketing's example and checklist - https://www.manningmarketing.com/articles/what-are-doorwaygateway-pages/
⭐️ Checklist two - https://developers.google.com/search/blog/2015/03/an-update-on-doorway-pages
⭐️ Marc Lou's Programmatic SEO Guide - https://newsletter.marclou.com/p/how-to-grow-a-micro-startup-with-programmatic-seo
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Avoiding Google Penalties 00:43 Understanding Gateway Pages 01:55 Examples of Doorway Abuse 03:08 Checklist for Identifying Doorway Pages 05:22 Programmatic SEO 07:24 Differences Between Programmatic SEO and Doorway Pages 09:39 Best Practices 11:29 Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#blackhatseo #seohacks #searchengineoptimization
By Edward Sturm4.8
66 ratings
E750: Are your SEO pages putting your site at risk?
I break down the critical difference between doorway pages (a.k.a. gateway pages) and programmatic SEO - and why confusing the two could lead to a major Google penalty.
You'll learn: - What Google defines as doorway (gateway) pages - Real examples of businesses hit by Google updates for doorway pages - How to build programmatic SEO pages the right way - The most common mistakes that trigger penalties - and how to avoid them
If you're serious about sustainable, bottom‑of‑funnel SEO that drives traffic, leads, and customers (without getting penalized), this episode is for you.
⭐️ Google's Doorway Abuse - https://developers.google.com/search/docs/essentials/spam-policies#doorways
⭐️ Manning Search Marketing's example and checklist - https://www.manningmarketing.com/articles/what-are-doorwaygateway-pages/
⭐️ Checklist two - https://developers.google.com/search/blog/2015/03/an-update-on-doorway-pages
⭐️ Marc Lou's Programmatic SEO Guide - https://newsletter.marclou.com/p/how-to-grow-a-micro-startup-with-programmatic-seo
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Avoiding Google Penalties 00:43 Understanding Gateway Pages 01:55 Examples of Doorway Abuse 03:08 Checklist for Identifying Doorway Pages 05:22 Programmatic SEO 07:24 Differences Between Programmatic SEO and Doorway Pages 09:39 Best Practices 11:29 Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
#blackhatseo #seohacks #searchengineoptimization

537 Listeners

192 Listeners

1,264 Listeners

2,165 Listeners

14,004 Listeners

2,286 Listeners

2,653 Listeners

2,133 Listeners

205 Listeners

358 Listeners

608 Listeners

275 Listeners

239 Listeners

55 Listeners

135 Listeners