In this week’s podcast episode, Lee-Ann is joined by Vitaly Anisin, Head of Content Marketing at Alpha Affiliates. They discuss content marketing and its importance in affiliate programs and cover topics such as: the difference between paid and earned content, building personal and business brands through content marketing, and the use of AI in content creation. The conversation emphasises the need for a deep understanding of the target audience, consistent tone of voice, and authenticity in content creation. The episode provides valuable insights and practical tips for Affiliate Managers and businesses looking to leverage content marketing to grow their brands.

Listen to find out more about:

• The difference between Paid and Earned Content
• Building Your Personal Brand as an Affiliate Manager
• Using Content Marketing to Elevate Your Business Brand

Key segments of this podcast and where you can tune in to go direct:

• [12:35] Using PR and Content Marketing to Elevate Personal Brand
• [28:46] AI and Content Creation
• [33:40] Do's and Don'ts of Content Creation

The Final Countdown! Affiverse AMPLIFY 2024

Virtual Event – March 19 and 20

Grow your knowledge and make connections at our unmissable virtual event for Affiliates and Affiliate Managers.

Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them. Tickets are free but you must be registered. Or opt to watch at a time to suit you with an All Access Ticket.

Your All Access Ticket (£49) ensures that you can watch/listen to all of the content at a time to suit you AFTER the event. 

Get your ticket now! 

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