Before we hit record on today's episode of Sell With Authority, my team and I went deep. We poured over research, we sifted through data, and we asked ourselves a simple question:

What do agency leaders need most right now?

Agency leaders who've done the hard work to niche down, to plant your flag, to be known for something — but your content still isn't converting the way it should — we built this episode for you.

Across the agency landscape, a lot of smart, capable leaders are quietly pulling back. Frozen. Waiting for clarity. Wanting to be bold — but afraid to make the wrong move.

We've been there.

But here's what we also know — because the data backs it up: Agencies that lean in, that make progressive decisions in uncertain times, are the ones that build resilience. Predictability. Trust. And growth — even 10x growth in some cases.

That's why I'm so excited for you to hear from today's returning guest expert Sara Hanlon, co-founder of Peer Sales Agency. Sara is sharp, no-nonsense, and has a gift for helping B2B agencies get off the content hamster wheel and start building true momentum.

Her focus? Not selling harder, but showing up smarter.

Also joining is our very own Director of Strategy and Mad Scientist, Hannah Roth. If you know Hannah, you know she's in the trenches every day with clients — helping them position their expertise, price their value, and build authority that generates demand.

We unpack exactly how to lead with clarity, show up with generosity, and make your content strategy start pulling its weight.

No hype. No guesswork. Just clear, practical insights to help you conquer uncertainty and roar through 2025.

What you will learn in this episode:

• What it takes to stand out and build trust with authority-driven content
• How to unify sales and marketing to drive consistent biz dev, stronger retention, and more referrals
• The most important meeting cadence and agenda to keep your team accountable and collaborative
• Why you should lean into your prospects' pain
• The research-backed difference between agencies that freeze and those that double down
• How to align your goals so that you are showing up as a strategic partner — not just a vendor

Resources:

• Website: http://www.peersalesagency.com/
• LinkedIn Personal: https://www.linkedin.com/in/sarahanlon/
• LinkedIn Business: https://www.linkedin.com/company/peer-sales/
• How to Create a Successful Buyer's Journey, with Sara Hanlon