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Title: A Culture of Purpose
Subtitle: How to Choose the Right People and Make the Right People Choose You
Author: Christoph Lueneburger
Narrator: Steven Roy Grimsley
Format: Unabridged
Length: 6 hrs and 32 mins
Language: English
Release date: 07-08-14
Publisher: Audible Studios
Ratings: 3.5 of 5 out of 3 votes
Genres: Business, Management
Publisher's Summary:
How innovative leaders create meaningful cultures that attract and retain top talent.
Building a culture of purpose is one of the greatest challenges facing modern leaders, as today's best minds are looking for meaning, not just jobs. More than any other single factor, cultures of purpose power winning organizations, attracting the smartest, most creative, most passionate talent.
For leaders building cultures of purpose, the commercial pursuit of sustainability provides the most reliable blueprint. While sustainability has been commonly misconstrued as a description of a set of problems, Christoph Lueneburger shows that it is really a solution to problems, capable of inspiring people and forging cultures.Sharing his exclusive, in-depth dialogues with chief sustainability officers, CEOs, and board chairmen, Lueneburger reveals how sustainability works at places where it works best, including Chrysler, Unilever, TNT, Walmart, and Bloomberg. Featuring a clear three-phase process that helps leaders assess the talent needed to develop organizations characterized by energy, resilience, and openness, A Culture of Purpose offers leaders the right questions to ask in order to:
Many books have described the "what" and the "how" of sustainability, but this is the first to reveal the "who." Lueneburger changes dated preconceptions to show that sustainability is not an ideological mindset but a cultural trait of a resilient business. For leaders ready to build and strengthen a winning business, A Culture of Purpose is an education, a revelation, and an invitation to the next generation of success.
Members Reviews:
A Must-Read for current and future leaders
Iâm the COO of a biofuels company, and found Mr. Lueneburgerâs book deeply thoughtful, entertaining, thought-provoking and instantly useful. If you are a current or aspiring business leader, you should read this book for the following reasons:
1) It will show you that your organization, if it is to be successful in the long run, must create a culture that offers more than just âa jobâ to its people. In fact, it must offer a sense of meaning and purpose that will attract and help retain top talent, which in turn will underpin and sustain your success. The fact that your culture must have a clearly stated and compelling purpose is a simple and widely known insight - yet it is rarely acted upon and implemented by leaders.
2) This book will give you a thorough and readily applicable framework as to how to create such cultures. It focuses on sustainability as its main theme, but the framework is applicable to any organization that takes building a mission-driven culture seriously. It will show you what traits, competencies and cultural components are necessary to build highly successful organizations, what to look for when you hire people to build such organizations, and what pitfalls you need to be aware of. It is rare that a book builds on the latest research results in the field, is deeply anchored in current successful business practices, and offers a hands-on, readily implementable framework to leaders that they can apply to their jobs the next day, all at the same time.
3) This book will make you think about what is important to you as a current (or future) leader and how that relates to the culture you have or about to build.