As Milwaukee prepares for the 58th Annual St. Patrick’s Day Parade, The Upswing host WTMJ’s Jeff Sherman sits down with two guests helping bring the celebration — and its economic impact — to life. Stacie Callies, executive director of the Westown Association, discusses how the parade continues to thrive through corporate partnerships, downtown collaboration, and the growing momentum around Milwaukee’s central business district. She also highlights the impact of the Baird Center expansion and shares details on upcoming events like the Milwaukee Night Market.

Later, Kelley Cramer, vice president of marketing for the Water Street Brewery Group, talks about how some of Milwaukee’s most iconic bars — including Trinity Three Irish Pubs, The Harp, and Vagabond — prepare for parade weekend. He also shares insights into changing nightlife trends, from mocktails and non-alcoholic beers to the growing demand for curated experiences when people go out.

🎙️ The Upswing is presented by Horicon Bank.