DPC Pediatricians Podcast

In this podcast episode, Phil and Marina discuss one of the most uncomfortable but important topics in Direct Primary Care: raising membership prices. They challenge the common advice that physicians should avoid price increases and simply see more patients, arguing that this mindset undermines the core DPC goal of providing high-quality, relationship-based care. Phil and Marina explain that rising costs—including staffing, rent, supplies, and inflation—make periodic price adjustments necessary for maintaining a sustainable practice. They also address the emotional barriers physicians face, including fears of losing patients, disappointing families, or appearing profit-driven, while sharing examples of practices that successfully increased prices with little to no patient attrition.

The conversation focuses on practical strategies for implementing price increases, including annual inflation-based adjustments, larger corrections when fees no longer reflect the value provided, changes to enrollment fees or family maximums, and passing through credit card processing fees. Phil and Marina emphasize that physicians should regularly evaluate whether their pricing supports long-term sustainability rather than simply covering short-term expenses. They also encourage practices to communicate the full scope of services they provide—including specialized evaluations, integrative medicine offerings, and other value-added services—when discussing fee changes. Their central message is that a financially healthy practice benefits both physicians and patients, and that raising prices should be viewed as a normal and necessary part of responsible DPC practice management.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com

In this episode Phil and Marina discuss the challenge of dealing with entitled or difficult patients in a Direct Primary Care pediatric practice. Using recent real-world examples, they explore how unrealistic expectations, manipulative behavior, and misunderstandings can create emotional and operational strain for physicians. The conversation emphasizes the importance of maintaining clear communication, setting firm boundaries, trusting your instincts when interactions feel problematic, and recognizing that not every patient is the right fit for your practice. They also highlight the value of using difficult encounters as opportunities to refine processes and messaging while protecting both physician well-being and the culture of the practice.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com

In this episode of DPC Pediatricians, Phil and Marina discuss how DPC practices can use the slower summer season as an opportunity for growth and innovation. Phil shares his idea for an ADHD “tune-up” program focused on improving sleep, nutrition, exercise, routines, and school readiness before the academic year begins. They explain how DPC physicians have the flexibility to create specialized programs and provide more personalized care than traditional practices. The episode also focuses on physician sustainability and creativity within the DPC model. Marina describes a potential summer mental health program for parents and children centered on emotional wellness and family involvement. Throughout the conversation, Phil and Marina encourage physicians to use slower seasons to recharge, explore new interests, strengthen patient relationships, and build a more sustainable and fulfilling practice.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com

Episode Summary: This episode provides a detailed update from Phil and Marina as they reflect on the current state of their direct primary care pediatric practices. They walk through what it looks like to approach and reach patient capacity, and the operational and emotional shifts that come with that milestone. They share practical insights into how growth impacts day-to-day workflows, patient access, and key decision-making.

A significant portion of the conversation focuses on hiring—one of the most complex aspects of scaling a DPC practice. They discuss considerations around bringing on additional physicians or team members, structuring compensation in a sustainable way, and ensuring alignment with the DPC model. The discussion highlights the importance of maintaining a strong cultural and philosophical fit as practices expand.

They also explore the financial and operational implications of growth, including balancing increasing patient demand with preserving the personalized, relationship-based care that defines DPC. The episode offers a candid look at the tradeoffs involved in scaling, along with practical insights for navigating this next phase of practice development.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com

In this episode, Phil and Marina explore how AI scribes are transforming everyday pediatric practice. What once required hiring and managing a human scribe can now be handled by tools that integrate directly into the clinical workflow.

They share their experiences with different platforms and emphasize that there’s no one-size-fits-all solution—getting the most out of these tools requires some customization and experimentation. A key benefit is the ability to shift attention back to patients, with less time spent on the computer and more meaningful interaction during visits.

They also discuss the importance of reviewing AI-generated notes for accuracy, along with the relatively low cost and accessibility compared to traditional scribes—especially for DPC and independent practices.

Overall, AI scribes are quickly becoming a practical, patient-centered tool for improving efficiency while maintaining high-quality care.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com

Episode Summary: In this episode, Phil and Marina tackle the all-too-common (and often frustrating) reality of curbside consults from friends, neighbors, and anyone with your phone number.

They unpack the emotional tension behind these requests—why they can feel draining, where boundaries get crossed, and how this dynamic impacts both physicians and relationships. More importantly, they share practical, real-world strategies for responding with clarity and professionalism—without damaging personal connections.

If you’ve ever felt torn between being helpful and being taken advantage of, this conversation will hit home—and give you a better way forward.

👉 Read the full breakdown to learn how to handle these situations with confidence and protect your time, energy, and expertise.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com

In this episode of the DPC Pediatricians Podcast, Phil and Marina tackle a question every Direct Primary Care (DPC) pediatrician eventually faces: why do patients leave—and how often does it really happen?

Drawing on five years of real-world experience, they unpack the truth behind patient attrition in a membership-based model. While DPC is known for its accessibility, strong relationships, and high-quality care, no practice is immune to turnover. But the reasons patients leave may surprise you—and they’re not always what you’d expect.

From families relocating or experiencing financial changes, to shifts in expectations or misunderstandings about the DPC model, Phil and Marina break down the most common causes of attrition. They also explore a critical mindset shift: not all attrition is a failure. In many cases, it’s a natural and even healthy part of running a sustainable practice.

The conversation goes deeper into how pediatricians can:

* Set clear expectations from the start

* Build stronger, longer-lasting relationships with families

* Identify preventable vs. unavoidable attrition

* Use patient departures as opportunities for growth and refinement

If you’ve ever worried about losing patients—or wondered what attrition really looks like in a thriving DPC practice—this episode offers both reassurance and practical insight.

Whether you’re new to DPC or years into your journey, this discussion will challenge your assumptions and help you build a more resilient, patient-centered practice.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com

Episode Summary: In this episode, Phil and Marina discuss the role newsletters can play in a Direct Primary Care pediatric practice. While not every practice sends them regularly, newsletters can be a powerful way to stay connected with families between visits, share helpful pediatric insights, and remind patients about the value of membership care.

They explore how newsletters help keep your practice top of mind, strengthen relationships with current members, and even encourage referrals from families who may not need care very often. The conversation also touches on what makes a newsletter engaging—from seasonal health tips to practice updates—and how to keep the process manageable so it doesn’t become another overwhelming task.

If you’ve ever wondered whether newsletters are worth sending—or what you should include in one—this episode offers practical insights and encouragement for DPC pediatricians looking to communicate more effectively with their families.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com

Episode Overview

In this episode, the hosts discuss the value of hosting meet-and-greet events in a Direct Primary Care (DPC) pediatric practice. They explore whether these events are worth the time and effort, how to structure them effectively, and how they contribute to long-term patient relationships and practice growth.

Key Themes & Takeaways

1. Purpose of Meet and Greets

Meet-and-greets are designed to:

* Build trust with prospective families

* Explain the DPC model clearly

* Answer common questions about membership, pricing, and access

* Allow families to assess personality fit before committing

The hosts emphasize that in DPC pediatrics, relationship-building is central — and these events help establish that foundation early.

2. Are They Worth the Effort?

The hosts acknowledge:

* They require time, preparation, and emotional energy

* Attendance can be unpredictable

* Not every attendee converts to a member

However, they conclude that:

* Even small groups can be impactful

* Conversions often happen later, not immediately

* The trust built can lead to strong long-term members

They view meet-and-greets as a long-game relationship strategy rather than a short-term sales tool.

3. Setting Expectations

Important considerations include:

* Being clear about what DPC is (and isn’t)

* Addressing misconceptions about insurance

* Explaining communication access (texting, same-day visits, etc.)

* Clarifying pricing and membership structure

Transparency reduces friction and builds confidence.

4. Format & Structure Tips

The hosts discuss:

* Hosting events in-office or virtually

* Keeping groups small and conversational

* Allowing plenty of time for Q&A

* Avoiding a hard “sales pitch” tone

They stress authenticity — families are evaluating personality and philosophy as much as logistics.

5. Relationship Over Revenue

A recurring theme is that DPC is relational.Meet-and-greets:

* Attract families who align with the practice model

* Filter out families who may not be a good fit

* Strengthen word-of-mouth referrals

The goal is not volume, but alignment and trust.

Overall Message

Meet-and-greets are absolutely worth the effort in a DPC pediatric practice — not because they guarantee immediate sign-ups, but because they build credibility, clarify expectations, and foster strong patient-physician relationships.

They are an investment in community-building and long-term practice stability.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com

Episode Summary: In this episode of DPC Pediatrician, Phil and Marina break down how to conduct a practical DIY market analysis before starting a pediatric Direct Primary Care (DPC) practice. They explain that while you don’t need to spend thousands on a formal report, you do need to thoughtfully evaluate three key areas: local demographics, community economics, and the broader wellness landscape. First, they discuss assessing whether there are enough children and growing families in the area by reviewing birth rates, school growth, and housing development. Second, they emphasize understanding average household income to ensure families can realistically afford a monthly DPC membership. Finally, they suggest looking at the success of other cash-based wellness services—such as doulas, lactation consultants, and chiropractors—as a proxy for whether families in the community are willing to pay out of pocket for personalized care. Blending analytical data with intuition, they encourage listeners to take a strategic yet practical approach when deciding if a pediatric DPC model will thrive in their chosen community.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com