Inspiring Futures - Lessons from the Worlds of Marketing and Advertising

Dr. Anastasia Kārkliņa Gabriel.- Understanding Culture


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My latest Inspiring Futures podcast episode features an interview with Dr. Anastasia Kārkliņa Gabriel.

Anastasia is a cultural theorist, writer, social critic, and strategist specializing in inclusivity within marketing, media, and tech.

She earned her doctorate in cultural studies from Duke University and is now using her expertise to help brands ignite cultural innovation and leverage the power of media for good. Dr. Gabriel is the author of Cultural Intelligence for Marketers, published by Kogan Page in March 2024.

She has consulted for the world’s largest brands at research and creative agencies like Wieden+Kennedy, Dentsu Creative, McCann New York, Kantar, and Canvas8 and been featured by the American Marketing Association, the Association of National Advertisers, the Cannes Lions Festival of Creativity, Advertising Week, Campaign US, Teen Vogue, and others,

In our conversation, we talked about her early years and upbringing in Latvia and her school experience in Hong Kong. 

We talked about what culture means to her, how she thinks about it, and its importance. 


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Inspiring Futures - Lessons from the Worlds of Marketing and AdvertisingBy Ed Cotton

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