SchoolCEO: K-12 Marketing + Communications

Dr. Joe Sanfelippo: Changing the Narrative


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In this conversation with SchoolCEO, Dr. Sanfelippo discusses how he changed the narrative within his school district, keys to culture, and how to lead authentically. 

Dr. Joe Sanfelippo is a frequent keynote speaker at education conferences around the country because of his passion, energy, and experience. He spent the last 12 years as the Superintendent of the Fall Creek School District in Fall Creek, WI. The Fall Creek School District was named an Innovative District in 2016 and 2017 by the International Center for Leadership in Education. 

He co-authored The Power of Branding-Telling Your School's Story, Principal Professional Development: Leading Learning in a Digital Age and Hacking Leadership: 10 Ways Great Leaders Inspire Learning That Teachers, Students and Parents Love.

As mentioned in the interview, you can watch Dr. Sanfelippo’s 1 Minute Walk to Work on YouTube.

Dr. Sanfelippo was selected as 1 of 117 Future Ready Superintendents in 2014 and 1 of 50 Superintendents as a Personalized Learning Leader in 2016 by the US Department of Education. He attended summits at the White House for both distinctions. Education Dive named Joe 1 of 5 K-12 administrators to watch in 2018 and their National Superintendent of the Year in 2019. He has been a featured speaker in multiple states in the areas of Advancing the Use of Social Media for School Leaders, Telling Your School Story, Creating a Culture of Yes, and Personalized Professional Growth for Staff.  Go Crickets!!

Joe holds a BA in Elementary and Early Childhood Education from St. Norbert College, a MS in Educational Psychology from the University of Wisconsin-Milwaukee, a MS in Educational Leadership, and a PhD in Leadership, Learning, and Service from Cardinal Stritch University.  Joe is also an adjunct professor in the Educational Leadership Department at Viterbo University. Joe has taught Kindergarten, 2nd Grade, and 5th Grade.  He was also a school counselor and high school coach prior to taking on an elementary principal position in 2005.  He has served as a principal in suburban and rural Wisconsin.  
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