Dr. Rob Fraley was just named a winner of the 2013 World Food Prize for his role in revolutionary biotechnology discoveries. His career has several parallels with Dr. Norman Borlaug and his passion is as intense. Fraley talks about the use of plant biotechnology to feed a growing population, addressing global hunger and the challenges of gaining acceptance of technologies that change the status quo. He also comments on biotech wheat containing the Roundup Ready trait that was recently identified on an Oregon farm.Dr. Rob Fraley