Samantha Hornberger, OD, of Lawrenceburg, Indiana, realized her patients follow her treatment recommendations a large percentage of the time. Why? Because she models a mindset that encourages her staff to follow through. Hear how she encourages "sales" and how everyone - from patient to staff to community - benefits.

Samantha Hornberger, OD, of Lawrenceburg, Indiana, realized her patients follow her treatment recommendations a large percentage of the time. Why? Because she models a mindset that encourages her staff to follow through. Hear how she encourages "sales" and how everyone - from patient to staff to community - benefits.

Samantha Hornberger, OD, of Lawrenceburg, Indiana, realized her patients follow her treatment recommendations a large percentage of the time. Why? Because she models a mindset that encourages her staff to follow through. Hear how she encourages "sales" and how everyone - from patient to staff to community - benefits.&nbsp;

Dr. Samantha Hornberger: "Sales" Is Not a Dirty Word

Welcome to WO Voices, a podcast series from Women In Optometry, featuring women ODs and others who talk about some aspect of practice, business, career choices, family, volunteer interests, leadership in the profession and more. Hosted by WO editor Marjolijn Bijlefeld, WO Voices is a chance to share ideas within the WO community and beyond. It’s another platform to bring women’s voices in the profession to the fore. If you’d like to join us on a podcast episode, we’d love to hear from you.&nbsp;

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Welcome to WO Voices, a podcast series from Women In Optometry, featuring women ODs and others who talk about some aspect of practice, business, career choices, family, volunteer interests, leadership in the profession and more. Hosted by WO editor Marjolijn Bijlefeld, WO Voices is a chance to share ideas within the WO community and beyond. It’s another platform to bring women’s voices in the profession to the fore. If you’d like to join us on a podcast episode, we’d love to hear from you. 

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Dr. Samantha Hornberger: "Sales" Is Not a Dirty Word

Dr. Samantha Hornberger: "Sales" Is Not a Dirty Word

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