Dragoman Transcreation

Turkish lira is losing value agaist major currencies including US dollar and Euro. Which is the correct verb to use when translating into English: Devaluation (because the currency is losing value) or Depreciation? The correct answer is ‘depreciation’. Devaluation happens in fixed currency regimes when a government voluntarily reduces the value of its currency. It is their decision. Depreciation happens in floating currency regimes and Turkey has a floating currency regime. Turkish government does not and cannot declare the value […]

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Transcreation is a hot topic and there are different translations of it. Some assume it is only for creative content, while some use this term as a synonym to localization. Others claim that translation is more verbatim, literal and closer to the source text as oppose to transcreation focuses more on the message, meaning and the audience. Old schools argue that all of the above are 50 shades of translation and by definition a good translator is expected to manage […]

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Interpreter is a person who interprets a speech from one language into another. An interpreter is not a translator unlike what many people thinks. Translators translate written documents, interpreters interpret speeches. Common interpreting modes are as follows: Consecutive interpreting: Consecutive interpreter listens to the speaker, takes notes and delivers interpretation when the speaker pauses. Speakers are advices to stope every one or two minutes but there are times when a speech may last 10 minutes and interpreter is expected to […]

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Cross-cultural communication (also frequently referred to as intercultural communication, which is also used in a different sense, though) is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavour to communicate across cultures. Translators and interpreters play a vital role in bridging cross-cultural gaps. Some consultancy companies offer training on cross-cultural communication to help expatriots learn and adopt to the social, cultural and business norms […]

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Documentation is a term with many meanings, the most common of which are: A set of documents provided on paper, or online, or on digital or analog media, such as audio tape or CDs. The process of documenting knowledge, as in scientific articles. The process of providing evidence. The writing of product documentation, such as software documentation. A synonym for the term document. A synonym for the term bibliography. Multilingual documentation is part of globalization and localization efforts of multinational […]

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Internet users have been in the cloud for a very long time; Hotmail, Yahoo, Gmail, Google, Facebook, Linkedin, Twitter, Instagram are all cloud based services. Cloud is easy, instant and collaborative, and if professionals measures are taken it is very secure. We use and resell NUBUTO secure cloud technologies for corporate localization needs. Among others, here are the key reasons for using secure cloud solutions of Nubuto: Two-factor authentication Versioning Finger print authentication IP & computer locks SSL Automated archiving […]

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Representing the interests of translation companies for more than 40 years As the language sector’s leading professional body, ATC prides itself on a forward-thinking stance dedicated to maintaining the highest possible industry standards while supporting its members to thrive and grow in the competitive global economy. From its beginnings as a small group of leading British translation companies in 1976, the ATC has grown to a membership of more than 150, expanding its horizons to become a worldwide association at […]

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It is always a pleasure to join ATC Conferences and 2016’s event was no exception. Geoffrey, Jesper, Levent and the entire council did a marvellous job. This article was originally published on Linkedin two years ago and I wanted to add it to our blog page to give extra publicity to the ATC. QEII Conference Center was a very good choice; easy to commute, modern, fresh and comfortable; all perfect to celebrate 40th anniversary of the Association of Translation Companies. […]

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There is no golden standard for learning objectives of an interpreting class, because it depends on the level of your students, their previous courses, class size, available equipment and last but not the least trainer’s (your) professional background not only as an interpreter but also as a trainer. Being a great interpreter does not mean that you can teach well. And I am here to help. As usual, my proposals in this article are based on my experience and assume […]

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Active voice is a grammatical voice common in many of the world’s languages. It is the unmarked voice for clauses featuring a transitive verb in nominative–accusative languages, including English and most other Indo-European languages. Active voice is used in a clause whose subject expresses the agent of the main verb. That is, the subject does the action designated by the verb. A sentence whose agent is marked as grammatical subject is called an active sentence. Active voice adds clarity and […]

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