Dragoman Transcreation

Dragoman translators prefer ordering elements of series in a sentence from short to long in order to make them easier to read. McKinsey has offices in 120+ cities in 60+ countries including the Czech Republic, Greece, United Arab Emirates and Qatar. Better:   McKinsey has offices in 120+ cities in 60+ countries including Qatar, Greece, the Czech Republic and the United Arab Emirates. Goldman Sachs offers services in investment management, securities, asset management, prime brokerage, and securities underwriting. Better:   Goldman Sachs […]

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Dragoman prefers to translate ideas as succinctly as possible. This means cutting superfluous nouns that add nothing to what we are trying to communicate to our readers. Translation Example 1: Many studies in the field of economics highlight the importance of transaction costs. Better:  Many studies in economics highlight the importance of transaction costs.   Translation Example 2: Weather conditions are expected to deteriorate over the weekend. Better:  Weather is expected to deteriorate over the weekend.   You can further explore how […]

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Some researchers suggest that in the next few years video will become the leading format for content marketing. Is your corporate communication strategy ready to adapt? Subtitling is huge business but not every subtitler is corporate grade. There are thousands of fans doing free work or others working for large film studios or OTT providers to localize TV shows. Here are a few suggestions for marcom professionals based on our experience in corporate communication: 1. Work with a transcreation team […]

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Video subtitling is the art of adding subtitles (captions) to a live or recorded video. It has rules and guidelines to optimize audience experience. Subtitled videos reach higher viewing rates. Producers hire localisation companies to add subtitlies and translations to their shows. Subtitles are textual versions of the dialog or commentary in films, television programs, video games, and the like, usually displayed at the bottom (or on the top) of the screen. Subtitles have time codes, color, size, font and […]

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Simultaneous is an adjective that means occurring at the same time. Simultaneous interpreting is interpreting (verbally translating) a speaker as he/she speaks. This concurrent form of interpreting requires the combination of many skills of conference interpreters with specialised conference equipment.  Simultaneous interpreting enables interactive communication in two or more languages and eliminates language barriers.  Simultaneous interpreting is the only interpreting method that enables multilingual conferences to take place. A team of simultaneous interpreters with different working languages can practically deliver dozens […]

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For your reference, Consecutive is an adjective that means following one after the other in order. During consecutive interpreting, the interpreter then  a portion of the message or the entire message in the target language, when the speaker pauses or finishes speaking. Consecutive interpreting extends across a broad conceptual spectrum, from sentence-by-sentence consecutive or short consecutive and telephone interpreting, to classic consecutive supported by a note-taking technique. Consecutive interpreting is a two-stage process, that is, source-speech comprehension followed by re-expression in another […]

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There is no golden standard on preparing a screening test for interpreting students. You are supposed to find your own way. In this article I would like to share my approach. Screening test is a must: For one, not every student can become a simultaneous interpreter. Giving false hopes to young minds will only increase their desperation before your realize it is too late. Second, interpreter trainers are usually professional interpreters and they do not have the time and energy needed […]

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Most people assume that translators and interpreters are same professionals and they do the same job. Although some translators are also interpreters, this is not the case for everybody. What do translators do? Translators work on written documents. They are typically paid by word or characters or sometimes per lines. They are expected to have advanced reading and writing skills; in-depth knowledge on grammar, syntax, redundancy, style and register. Most translators work remotely without commuting to an office on a […]

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A style guide or style manual is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field. The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents. A set of standards for a specific organization is often known as “house style”. As English is the most common language of science, literature and media around the globe, there are […]

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Interpreter is a person who interprets a speech from one language into another. An interpreter is not a translator unlike what many people think. Translators translate written documents, interpreters interpret speeches. Common interpreting modes are as follows: Consecutive interpreting: Consecutive interpreter listens to the speaker, takes notes and delivers interpretation when the speaker pauses. Speakers are advices to stope every one or two minutes but there are times when a speech may last 10 minutes and interpreter is expected to […]

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