San Francisco has played host this week to one of the biggest tech conferences of the year, Salesforce Dreamforce. The stalwart event has seamlessly transformed from being all about cloud for the best part of 20 years to being heavily AI focused in the past two years.

What can we learn from the pronouncements – and contradictions – being delivered on stage this year?

In this episode Jane speaks to Rory, who has been on the ground this week reporting from Salesforce Dreamforce 2025.

Highlights

"This year is part two of the hard turn into AI agents. Ross wrote a great piece last year on how Agentforce is kind of intended to be Salesforce's Chat GPT moment. So this is Salesforce's dedicated AI agents platform – platform kind of undersells how extensive it is. It's not just like a marketplace for agents, for example. It's kind of a marketplace, slash fabric, slash agent builder."

"Slack is more and more becoming the front end for interacting with your Salesforce data. So CRM data from Salesforce will now be directly accessible in Slack. You can pull data through from Tableau, from HR, IT from sales, by just invoking it through agents"

Footnotes

• "Do not sacrifice your entry-level jobs" says UK Salesforce CEO
• Slack is now the key to Salesforce's agentic AI plans
• Marc Benioff is bullish about Salesforce's agentic AI lead
• Salesforce just launched a new catch-all platform to build enterprise AI agents