In Episode 35 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Asheeka Hyde, Head of Trading Analytics and Data Science at Dunhelm, where they discuss tangible advice on how to be a better communicator to drive value, which includes;

• Having Data & Analytics as a key pillar of the organisation
• How to achieve executive alignment
• Why most executives are already bought-in
• Why it’s important for executives to actually experience the benefits of Data & Analytics
• How to demonstrate value as early as possible
• The importance of making data problems visible to the execs
• Why you have to truly inspire people
• Why “quick wins” are often merely for winning trust
• Understand what we mean by “value”
• The importance of saying ‘No’
• Why you need to change your communication depending upon the maturity of your organisation
• Why you need to get the execs to prioritise for you
• The differences to consider between organisations with a clear business strategy and ones without
• How there is more than one way of communicating and influencing
• Why working with a comms professional changed her communication style
• Why consistency of communication is absolutely critical
• Understanding if you are the right person to communicate the message you want to deliver
• Why your communication needs to be thoughtful
• If you want 80% of people to leave a room with the right message, you need to tell them 5 times
• Why you have to find different ways of saying the same thing
• The importance of utilising internal comms teams
• The know, do and feel communication framework
• The importance of testing if your message is landing
• Why, if you don’t tell your story then people will create their own

In Episode 34 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steve Pimblett, Chief Data Officer at The Very Group, where they discuss how to move data from a cost centre to a value creator, which includes;

• A transformation journey that has been ongoing for over a century
• Why some D&A teams are still seen as a cost centre and not a value-creating function
• Why demonstrating value creation is a primary responsibility of a Data Leader/CDO
• The tangible things that Steve has done to be seen as a value-creating function
• The 4 key pillars of their Data Strategy and measuring the capability maturity
• The value-creation measurement framework they’re using and how that helps to communicate
• Why you have to connect data and insight to action
• The importance of talking in outcomes and the benefits of those outcomes, and not data
• Why it’s imperative to have an operating model that supports value-creation
• A Joint-Venture model to prove value and take to an investment board
• How they’ve used hastags to demonstrate the value of Data & Analytics as an enabler to the business functions in those JV’s
• Why ‘data as a product’ has bridged the communication gap and acts as a client success manager
• Why PR has been critical in the success of the D&A team and how external validation has helped

In Episode 33 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Micheline Casey, Chief Data & Analytics Officer at Siemens Energy, where they discuss how to create value-driven data products using design-thinking, which includes;

• Being the first CDO at the Federal Reserve
• Working in Senior Data Leadership at household names such as Ford, Maersk and now Siemens Energy
• The spin-off of Siemens Energy from Siemens and the challenges they’re tackling
• How there are close to a billion people worldwide who are under-served or don’t have energy
• How Data/AI is creating commercial value to the energy sector
• The sustainable energy transition movement
• The concept of design-thinking
• How to use design thinking to create tangible business value
• How to apply design thinking to create data products and artificial intelligence solutions
• Why it allows us to speak the right language to business stakeholders
• Why it allows you to get value iteratively and quickly
• Some real-life case studies in creating innovative data products that create business value
• The importance of slowing down to speed up
• Connecting design thinking to Data Strategy
• How design-thinking fits into the organisational design conversation
• Economic modelling for valuation - hard benefits and soft benefits
• The importance of designing for component reusability to allocate value  

In Episode 32 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Diane Berry, Chief Data & Analytics Officer at Phoenix Group, where they discuss the journey from devising a data strategy to executing that strategy, which includes;

• The importance of providing interim value while on your strategic journey
• Why to do anything at scale you’ll need to have a multi-year strategy
• Why building relationships with key stakeholders/business leaders is essential for success
• The importance of validating your problem statement
• Why you need to develop a “front door process”
• The challenge of not being a P&L centre
• Why you need to tie the value of your work to key business projects
• Why it’s critical to align your data team to the business teams they’re serving
• Why your team need autonomy
• Why the Data Leader shouldn’t own all the relationships with the business
• The benefits of having a multi-disciplinary team
• Being able to attract career changers
• How to communicate your success and why you need to market yourself
• Knowing if you’ve got the buy-in of the business
• Measuring how you’re tracking against your data strategy
• Why you should never lose sight of the long-term
• The likely traps that can derail your data strategy
• The importance of your data teams ‘store front’
• The relationship between culture and buy-in

In Episode 31 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Taylor Culver, Founder of XenoData, where they discuss how Data Leaders can deliverable measurable value from their data strategy, which includes;

• Why ROI is a 'nice to have' for company executives, not a priority
• Innovation is what company execs and shareholders care about the most
• Finance leaders don’t measure impact on ROI, but IRR
• Organisations will happily spend on capex but not an opex, and what that means for Data Leaders
• Why culture and literacy aren’t the magic bullet, but good leadership is
• Data isn’t an asset, and if it was, why it wouldn’t be a good asset to have
• Why Data Leaders need to focus on adding the enterprise value of a firm
• If you’re being held accountable for ROI as a Data Leader then you’re already on the way out!
• Why Data Leaders already have everything they need to be successful
• The relationship between “value” and “ROI”
• Why innovation is what company execs and shareholders care about the most
• Why intangible value is far greater than the ROI you’ll generate
• Why finance leaders don’t measure impact on ROI, but IRR
• How data leaders can quantify their impact
• The importance of language
• Calculating the financial impact of data initiatives
• The differences between quantifying tangible and intangible benefits
• How ROI merely makes you more credible as a Data Leader
• Why organisations keep investing capital into data initiatives

In Episode 30 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Bethany Lyons, Chief Product Officer at Kawa Analytics, where they discuss the current data product landscape and what actually constitutes a data product, which includes;

• The fascinating story of Kawa and the problems it solves
• Delivering Data Products versus Data Projects
• The differences between product management principles applied to data and data products 
• Why most data teams operate like an IT Service Desk and why product thinking can change that
• Why you should start by applying product management to data before you try to build data products
• Why a product management approach forces value-driven thinking
• How we have ‘Data Product Managers’ who aren’t doing Data Product management
• Why there’s a better success measure for your data initiative than usage/adoption
• Where you should hire your first Data Product Manager
• Platform versus Feature Product Managers and why they’re rarely interchangeable
• How data products differ from traditional products
• Why marketplaces will be the future of data product
• The relationship between self-service analytics and data as a product
• What actually constitutes a data product
• The biggest unspoken challenge in the data-mesh discussion
• The impact of org structure and operating model on data product success
• Why too many businesses try to scale their data product before establishing product market fit
• What data product people should do to position themselves for the wave of incoming opportunity

In Episode 29 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sally Bashuan, Executive Director; Head of Data Governance at Federated Hermes, where they discuss the role of data and analytics within ESG, which includes;

• The Importance of having a great Leader
• Why ESG is important to everyone
• Why companies and boards are paying attention to ESG
• How ESG will impact D&A teams
• Understanding the fundamentals of ESG from a data standpoint
• The current landscape of 3rd party ESG data
• The major challenges for Data teams
• The ESG data journey that Federated Hermes are on
• ESG Strategies V Data Strategies
• The role of Data Literacy within ESG
• The importance of ensuring everyone is talking the same language with ESG
• Pros and Cons of ESG Data providers
• How should data teams be structured to win at ESG
• The commercial benefits of great ESG scores
• Why there is more to consider than just regulation
• The consequences of getting it wrong
• Formulating an ESG Data team
• The future of ESG

In Episode 28 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom joined by Jim Sterne, Board Chair Emeritus, Digital Analytics Association and Founder of Marketing Analytics Summit, where they discuss the rise of Generative AI and how organisations can leverage for success, which includes;

• How every person can have their own AI agent acting on their behalf
• How Generative AI has been 70 years in the making
• Why Generative AI will be as big as the birth of computers, the internet and the smart phone
• Why longtail content is now back
• Why Generative AI will completely change the world of SEO
• Why domain knowledge and branding will become the biggest commodity to success  
• How Generative AI will completely change your business and marketing strategy
• Why AI won’t take your job
• Why you should focus on training your entire organization to use the tool, and not focus on the people who can help you build them
• How companies will make Generative Ai a question machine, not an answer machine
• How Generative AI will change the role of Data & Analytics teams
• Why the strength of your data is now genuinely what gives you competitive advantage
• How Generative AI will drive more focus to data stewardship, governance, management, etc
• Why companies that offer data aggregation will see an increase in valuation
• Why everyone needs to learn how to use Generative AI
• Why Generative Ai is different than the Big Data and Data Science hypes of the past
• What Generative AI does to the role of Data Democratization and Data Literacy
• Why data literacy now becomes “business speak literacy”  
• Why the data dictionary becomes incredibly important
• Why the biggest skill now becomes; how to ask a great questions
• Knowing what to questions to ask or not ask
• Why the winners will be who can teach Generative AI to act like an analyst
• Why the level of playing field has been raised and what that means for raw talent

In Episode 27 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Ben Boutcher-West, Chief Digitial Officer at Connected Kerb, where they discuss how data is fuelling the EV world, which includes;

• How data is fuelling the EV landscape
• Why it's now all about user convenience
• Why data is the glue that will help realise a reduced carbon environment
• Repurposing a Data Asset into a product and how it flows into the boardroom
• How data is helping to inform future policy around EV investment within both the public and private sector
• Why the EV sector is still somewhat of the ‘wild west’
• The balance between obtaining value now and being seen as the tip of the iceberg of innovation
• Making company targets and KPIs part of daily standards to inform value-generating activities
• The threefold role of any data/digital team to ensure they’re embedded into the business
• The role that data plays in helping shape a sustainable future
• How to ensure that your team is adding value
• The rise of the citizen developer
• Recommendations of people to follow for advice, hints, tips and tricks to start your own citizen developer journey
• The advantages and challenges of working in a start-up when it comes to Data
• How different environments change the role and expectation of the CDO
• The future of the EV sector
• Why there’s likely to be 50-60 EV software start-ups to be launched this year

In Episode 26 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Farouk Ferchichi, President Data & Analytics at Envestnet Inc, where they discuss how Data & Analytics is fuelling digital interconnectivity to help people live a more intelligent financial life, which includes;

• Being in the first playground of Chief Data Officers
• The disruption which means organisations should be investing heavily into data & analytics more than ever
• The pressure on the financial ecosystem after SVB
• The importance of hyper-personalisation in both service and product offering
• What customers now want from their financial institution
• The challenges that FS organizations are currently facing
• The Data & Analytics solutions that help address those challenges
• The solutions to ensure that FS firms are meeting the constantly evolving needs of their customers
• How they’ve built a global open-banking connectivity layer
• The importance of being able to show the customer a 360 view of their financial situation
• The creation of an anonymised national monetary database that holds roughly $5 trillion across 15-20% of US households 
• How Data Products are being leveraged to help people understand their current financial health
• The relationship between hyper-personalization and data products
• The benefits to the customer and the FS industry
• Why large FS institutions are beyond chasing their digital competitors
• Why the operating model is integral for organisations to take advantage of this interconnectivity opportunity
• Why times of crisis provide an opportunity to simplify decision-making processes
• The combustion of financial literacy improvements with digital savviness
• The three things that all FS institutions should be considering to benefit the end consumer