In Episode 11 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Cornelia Schaurecker, Global Group Director AI & Big Data at Vodafone, where they discuss how to create commercial impact quickly and sustainably with Data and AI, which includes; 

• Why it's all about people
• The benefits of reporting to a commercial leader
• How they've delivered several hundred data-driven solutions/use cases
• The driver to build once and deploy to many
• The starting point to ensure you’re creating commercial impact
• Why it’s imperative not to boil the ocean and how to prioritise to pick the right bets
• The importance of answering the right questions
• Why a good use case is one that scales
• The importance of time to market, speed and scale
• The tools and tech they’ve built to address the scale and speed challenges
• Why you need more than just tech/tool to create scalable solutions
• The role of automation in scale
• How to use measurements to build transparency
• The steps taken in building a high-performance team
• Why the quality of your data assets plays a role in attracting talent
• Why “social good” helps to attract talent
• How to ensure that your data team’s work is visible, valuable and impactful
• How they created a menu by building a use-case library with all of their data assets
• Their "AI Everywhere" Strategy
• Their journey to 1:1 personalisation
• Creating an AI Ethics policy
• The 3 components of driving a data culture

In Episode 10 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Nirali Patel, Group VP of Data Strategy at Liberty Global, where they discuss how to create change at scale to drive data transformation, which includes; 

• The similarities/differences of operating across different sectors
• Why data transformation is merely a part of business evolution
• What good data transformation looks like
• The importance of scalability with change
• How to make wholesale change across an organisation
• Why most organisations fail to link the want with their why
• How to identify the why
• The importance of understanding your organisations operational metrics
• Understanding what “brilliant” looks like for your organisation
• Successful case studies of scalable change
• Why having a good personal relationship with data is imperative for transformation
• Aligning change with business objectives
• Why it’s often more a change of mindset and attitude towards data
• The importance of getting out into the business to understand how things get done
• Why POC’s don’t work
• Why you should look at other parts of an organisation for previously successfully delivered projects to improve adoption
• Why you should get comfortable in accepting that many won’t adopt
• Why all parts of your business do not need to have the same level of literacy/fluency
• The 5 questions to assess your organisations data literacy/fluency
• The relationship between change and return on investment

In Episode 9 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Ed Child, Global Head of Consumer Data & Digital Analytics at Costa Coffee, and James Miller, Product & Strategy Director at Carruthers & Jackson, where they discuss why customers should be front and centre of your data strategy, which includes; 

• Why businesses are doubling down on data and analytics and the relationship with your customers 
• Why data strategies have historically been dry, architectural documents  
• Why your customers should be at the heart of your data strategy  
• Why good businesses can articulate a really strong story about their customers  
• The importance of recognising internal and external customers  
• Why it’s important to be able to tell the story of data through the lens of the customer and/or consumer  
• Why many organisations don’t realise what they’re getting themselves into and underestimate what it’s going to take  
• Why the shiny objects rule the day  
• Why understanding the vision for a data strategy is critical  
• Why "customers" are a language that the business understands  
• Why the data product way of thinking helps to get closer to the customer  
• Why business buy-in is where many data strategies go wrong  
• How changes in customer behaviour and expectations affect the data strategy  
• The role of personalisation within the data strategy  
• Why a data strategy should be a process not a document  
• Why customers are now more aware of the value exchange of their data  
• How 1st and 3rd party data changes impact a data strategy 
• Why organisations are now doubling down on untapped 1st party data  
• Why the days of having a 3-5 year strategy are gone  
• Why customer-centric and data-driven are one and the same    

In Episode 8 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Vijay Yadav, Director, Quantitative Sciences; Data, Digital & Analytics, at Merck, where they discuss what modern-day data leadership should consist of, which includes; 

• The reality of why most data initiatives don’t start from the business objective, despite everyone knowing that should be the starting point  
• Why many Data Leaders don’t really understand what the business wants  
• Why ‘the business' should be in the driver’s seat, at least in the passenger seat, but not in the trunk/boot (where it often is)  
• Why Data Leaders are often guilty of mystifying data for business leaders/consumers  
• How he learnt the hard way by delivering many technical projects that failed  
• Why your success as a Data Leader is directly linked to the ability of the people you can attract and retain  
• Why ‘People’ trumps both ‘Process’ and ‘Technology’  
• The tangible benefits of putting people first  
• The fundamentals of retaining great people  
• What Data Culture really means  
• Why culture can’t be “changed” 
• The relationship between culture and literacy  
• The role of internal data communities in building a great data culture  
• Practical tips on how to build one effectively   

In Episode 7 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Vlad Jiman, Director of Data at NBrown Group, where they discuss formulating a winning data strategy to secure investment for phase 1 data transformation, which includes;

• Being involved in the largest IPO on London Stock Exchange
• The overinvestment in Data Science
• The award-winning Data Transformation at Pets at Home
• In charge of one of the 5 key strategic pillars of a UK Top 10 online retail organisation
• The heritage of NBrown Group and how they were the first organisation to send products direct to consumer via post
• How they moved Data from an enabler to a key strategic pillar within the PLC
• Why you have to have a holistic approach, not a tactical one
• The three pillars of the data strategy that he has put together
• The importance of speed
• Building a cloud native, end to end data platform
• Why most organisations are still paying lip-service to Data Culture
• Why everything has to start with “Why?”
• How data immaturity can mean investment in data has better returns than investment in other parts of a business
• Why most CEO’s no longer need to be convinced of data
• Why you can move a lot quicker than people think
• Why the organisation will drive the transformation if done properly
• Why a breaking point in a transformation with new people can be a good thing
• Why the operating model should be the first priority to get right
• Why tech is one of the things that can help you outpace the competition if you know what you’re doing
• Why Data Governance is now done in a more sophisticated way
• Identifying Data Champions in the boardroom
• Why there are so many issues with “Data Literacy”
• Data Culture = The trifecta of; curiosity, access, and knowledge
• The reasons why most Data Strategies fall down the hole
• The skillset/experience that Data Leaders require to succeed with Data Strategy and Transformation
• Faith, Fear and Finance; the 3 pillars of a business case
• Why data is likely to cost 10-15% across every transformational project

In Episode 6 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Randy Bean, Founder of NewVantage Partners (A Wavestone Company), where they discuss the struggles of the Chief Data Officer, which includes;

• The average tenure of the CDO Tenure
• The increase in organisations that believe the CDO role is established and successful over the last 2 years
• The future of the CDO role
• A shift from reporting into Technology
• Stats behind the challenges that organisations face in becoming data-driven
• Why businesses shouldn’t be making investments in data without being able to quantify the business value
• What CDO’s need to do to be effective
• What the most successful CDAO’s do
• The gap that most organisations have between the data capabilities and the ability to use them
• How the language you use demonstrates your credibility
• Navigating the risks of an economic downturn
• The role of lip-service in Data & Analytics
• Finding the balance between innovation and ethics
• Why data isn’t a substitute for human judgement
• Whether it's possible to quantify value that isn’t related to financial returns
• The skills businesses should look for in a CDAO
• Why Data Leadership is an art, not a science
• The importance of organizational readiness
• Navigating reporting lines and organizational structures
• Advice for aspiring CDAO’s
• Why operating in the C-Suite is an additional set of skills beyond Data & Analytics

In Episode 5 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Malcolm Hawker, Head of Data Strategy at Profisee, where they discuss why Data Literacy isn't the key to success, which includes;

• The benefits of starting his career in Product
• His time at Gartner; the 1500+ conversations he had with CDO’s and why he left
• Why there are so few successful use cases of Data & Analytics initiatives
• Why so few Data Leaders do what they’d advise others to do
• Why we talk a good game about failing fast but no organisation incentivises that to happen
• Why it’s up to the Data Leader to instigate the required change required to improve the current dysfunction
• Why most CDO’s are walking into Lions dens
• How it is absolutely possible to quantify the commercial benefit of our data initiatives despite some claiming it’s not
• How models can help us to quantify the value we create
• Why we need to stop debating semantics
• Why organisations continue to (rightfully) invest in Data & Analytics despite not seeing great success
• Why the data community can come across as “preachy” and “finger wavey” in communicating best practices
• Why data literacy is a loaded term that turns the table of accountability
• Why it’s a product problem and not a user problem
• Why it always come down to centralisation V decentralisation and why you need to do both!
• The future of data sharing and the economies of scale it can create

In Episode 4 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Kelly Hume, Lead Partner of Data Analytics & AI at Baringa Partners, where they discuss the resurgence of data modelling, which includes;

• How she was persuaded not to study astrophysics but went on to work at NASA
• Why she suffered from Imposter Syndrome by being surrounded by Nobel Prize winners
• Why Baringa have one P&L to drive better levels of collaboration
• How their strategic focus is on sustainability & climate change
• How Baringa built the world’s leading climate change scenario model
• The resurgence of data modelling
• Why we’re back at 1st principles
• Why data platforms are here to stay and aren’t another hype cycle
• The challenge with modern-day data architectures
• Where Data Platforms are currently failing
• The importance of understanding the specific use cases
• How to design with the end in mind
• The importance of cross-functional teams lead by the business
• The challenge of adopting new and rapidly evolving technologies
• The importance of rationalising your genuine master data
• Where data duplication and storage sit on the carbon footprint agenda

In Episode 3 of Season 3, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Liz Henderson, Executive Advisor (and NED) at Capgemini, where they discuss how data is ultimately a people sport, which includes;

• How a bad experience shaped her appreciation of change management
• Why the resistance to change occurs
• Why you’ve got to get the key influencers in a business to drive the change
• How to identify and engage those key influencers
• The ‘top down’ and ‘bottom-up’ questions to ask
• Why you shouldn’t highlight top down business objectives
• Why most data strategies are too high-level and don’t include people or actions
• Why there’s minimal investment into change management
• The trend of siloed data strategies and the associated risks
• How to make data relatable to people on an individual level
• Why data is just a hype train
• How to deliver value without support from senior leadership
• Why you shouldn’t jump in feet first
• The 5 “Why’s” of Data
• How to benchmark an organisations data-driven status
• Why the non-exec table needs to be convinced of data
• Why being challenged demonstrates a data-literate organisation
• The term “data” switches people off
• How 90% of organisations are investing in data, but 90% claim their biggest challenge is a people/cultural one
• Why data will be a P&L asset in the future

In Episode 2 of Season 3, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Niresh Rajah, Managing Director; Data, RegTech & Digital Advisory, where they discuss how to obtain the balance between Offence, Defence and ESG, which includes;

• The role of CDO in tomorrow’s world
• How to obtain a balance between Offence and Defence
• Why defence is more than regulation
• Why no one is “buying” Data Management
• Why many data operating models aren’t fit for transformation
• Why building a balanced team is so important to win in both offence and defense
• Why any business leader worth their salt understands that they need data to run, grow and control their business
• Data Leaders don’t communicate in the language of the business; benefits and outcomes
• Where ESG sits within the conversation of Offence and Defence
• Why ESG is on the agenda of every boardroom and why Data is at the heart of it
• The legal, regulatory and perception challenges of ESG that make it more complex
• The challenges of acquiring accurate ESG data
• The 4 differences between ESG regulation and “traditional” regulation
• How ESG will drive consumer behaviour and play a role in market share
• How this impacts who your organisation partners with
• Why you need to have a separate ESG data strategy & ESG data teams
• How to tackle the 34-38 sub-components of E, S & G
• The 7 steps to consider to become ESG ready