July 30, 2024

S4 | Ep 39 | Data Storytelling: Influencing Your Way to Business Impact with Stefania Gvillo, Chief Analytics & Insight Officer at Domino's

48 minutes

In Episode 39, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined Stefania Gvillo, Chief Analytics & Insight Officer at Domino's, where they discuss how to be a better data storyteller to drive better business impact, which includes;

Understanding what matters to your audience
The link between value and effective storytelling
Focusing on what drives decisions and not what is cool and insightful
The importance of perception and how storytelling can reshape it
Why your language determines your impact
The storytelling nuances between B2B and B2C
Why you should never refer to your stakeholders as clients
Why you should be a journalist and not a novelist
Case studies where storytelling changed outcomes and led to success.
Strategies for upskilling your team in storytelling and influencing.
Constructing your team with storytelling and influencing skills in mind
Practical tips for improving storytelling skills for listeners

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By Orbition Group

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