In Episode 44, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Daniel Hulme, Chief AI Officer at WPP and one of the world's leading AI authorities, where they discuss how the AI landscape has shifted since his first appearance on the show over 3 years ago, which includes; 

• Selling Satalia to WPP
• Why it’s become a successful acquisition
• Launching a research organisation to understand ‘machine consciousness’
• Why machine consciousness will be a very important question we’ll face as a species over the coming years  
• Why we should be looking at AI through applications not technologies
• How GenAI has given artificial intelligence a UI
• Why GenAI isn’t the panacea of AI
• The 3 things that you need to unlock value with GenAI
• Why you need differentiated talent to succeed with AI
• How optimisation algorithms will still give you the biggest bang for your buck
• Why the most popular definition of AI is the weakest
• Why using human beings as the pinnacle of intelligence is not a good idea
• The 6 categories of applications of AI that resolve any business friction
• Why we should be tracking neuromorphic computing
• How GenAI has disrupted the media, advertising and marketing sectors
• Why LLMs are like intoxicated graduates
• Figuring out which problems to tackle that will truly disrupt your business
• Why the capability of the technology will outrun the speed of adoption
• The questions to ask to spot the genuine ‘AI Experts’
• A controversial view on AI ethics surrounding intent
• The 3 type of AI risks
• The 3 questions you need to ask yourself to deploy AI safely
• Why we may only be 10-20 years away from a superintelligence
• Why a superintelligence could be the biggest existential threat to humans if we don’t focus on safety
• Why we have a duty of care to build conscious AI

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