Driven by Data: The Podcast

In Episode 6, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Ciara Moore, Chief Data & Digital Officer at Bank of Ireland, where they discuss how to sell your data story and why you have to be customer-obsessed, which includes;

• Why language is important
• Why you need to be customer-obsessed
• The relationship between data and providing better customer experiences
• Data-Driven or Customer Obsessed
• Why you should never start with the data
• Why customer experience is very “touchy-feely”
• The importance of protecting your customer's data in a way they want it to be used
• The importance of first principles
• Using AI to measure the emotions of your customers
• Why it’s on Data Leaders to quantify the value of the work we do
• Why it’s never enough to build foundations
• Picking the appropriate use cases as a starting point
• Why you have to deliver “little and often”  
• Why it’s always a tough journey for 12-18 months
• Why you need to tell the story and tell it in a way that resonates with your organisation
• Why you need to be cautious about how you frame the art of the possible
• The importance of using different channels of communication to tell and sell your story
• People get it when the language changes
• The importance of letting your D&A team present to business stakeholders
• Why you need to take a hands-on approach to storytelling as a Data Leader
• The power of creating more capacity for your team to do more interesting work

In Episode 5, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Kate Sargent, Chief Data Officer at The Financial Times, where they discuss the importance of getting data into the boardroom to ensure D&A success, which includes;

• Why data strategies often articulate the role that data can play and not often what it will play
• What should be included in your data strategy
• Understanding the business strategy and objectives if it’s not obvious
• Why D&A teams need to constantly reinvent themselves
• Why you need to befriend your commercial/finance colleagues
• Transcend D&A into the boardroom by meeting people where they are
• Why it’s imperative that you’re easy to work /do business with
• The need for a voice in the boardroom for D&A to be successful
• Why very few other functions have or need a strategy but data still does
• Why new tools and techniques should be additive, not substitutional
• Why the “old school” work is still where the most value is derived
• Why finding the right balance of the team structure will underpin the success of any Data Leader  
• The importance of staying alert to disengagement
• Identifying the issues and choosing the solution to fix them
• Why ‘data product’ demonstrates the growing-up of data as a discipline
• The differences between ‘data product’ and ‘data as a product’ and why the differentiation matters
• Driving top-down and bottom-up
• Why data is viewed as important but not urgent (and how to create urgency)
• The power of demonstrating the risk of missed opportunities to drive change

In Episode 4, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Kinnari Ladha, Chief Customer Data Officer at Manchester Airport Group (MAG), where they discuss what it takes to make the move from leading Data & Analytics teams, to becoming a CDO, which includes;

• The major differences between leading Data & Analytics teams and being a CDO
• Why you have to leave your Data Analytics hat at the door and focus on business strategy
• Why you need to manage your leadership style to handle emotions and politics
• The importance of trust and empowerment
• Culture, Change and Relationship Building
• Why you have to measure the impact of the business outcomes you’re supporting
• The telltale signs that you’re ready to execute
• Why operating as an executive requires a totally different skillset
• The importance of diversity of thought and resilience
• Understanding pain points and value levers
• Why you need to have a growth mindset to step up to become a CDO
• How to assess whether a CDO title is actually a CDO role
• Do we really need a voice at the table?
• Why you need to move the perception of your team from service provider to partner
• The importance of understanding how your stakeholders mange their P&L
• Why you need a communications plan to dictate your own narrative
• Striking the balance between strategy and execution
• Why you’ve got to hold yourself to account for milestones and deliverables
• The art of data storytelling as a CDO
• Communicating your vision in a way it resonates to different audiences
• The impact of being seen as a ‘thought-leader’ and why it’s important
• Learning to read the room

In Episode 3, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sanjeevan Bala, Group Chief Data & AI Officer at ITV, where they discuss the future of the Board and ExcCo, and the role the CDO plays in the future, which includes;

• Why data drives an offensive growth strategy at ITV
• The importance of having a value-driven strategy
• The importance of the PLC board and ExCo on signposting the strategic importance of data
• Making data a strategic business initiative and not a technical one
• The future possibilities for CDO's on their next career move
• Why the CDO is less about the task and more about building relationships
• Why the technicalities are the easiest part of the D&A equation to crack
• The role of data in board advisory
• If reporting lines/structures have an impact on success
• Why insight isn’t the problem, unlocking the last mile is
• Being an offensive, value-driven function versus being an enabling function
• Why being an enabler means you’re a cost centre
• Why the D&A voice is often missing from ExCo
• The role of diversity in the boardroom and the relationship with how D&A is viewed
• Why many boards are asleep at the wheel and are not fit for purpose for the future
• The difference between “value potential” versus “value capture”
• How “value-driven” versus “data-driven” can be measured
• The benefit of bringing in outside thinking and perspective to build next-generation capability  
• Why technical skills alone won’t help you win
• How to get onto a board without board experience

In Episode 2, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Lyndsay Weir, Chief Analytics and Insight Officer at Barilla Group, where they discuss the 'so what' about Data, Analytics and Insight, which includes;

• Why having a non-STEM background has been beneficial
• Why having a can-do attitude is critical to be successful
• The importance of having a diversified blend of skills in your D&A team
• The skills you need to be successful as a modern-day Data Leader
• The importance of collaboration; why it’s “all we, never me”
• Why you’ve always got to ask, so what?!
• Why knowing where you’re going is the key and what is your plan?
• Why they’ve changed how they present reports and insights; from visualisation to a written 1-pager
• The damage from “data is the new oil”
• The telltale signs if you’re not aligned with the strategic objectives of the business
• Striking the balance between tech/tooling and business objectives
• The importance of scalability
• Dealing with FOMO and Hype; why you don’t have to be first to market
• Balancing execution and innovation/experimentation
• The relationship between operating model, skills, adoption and value creation
• Ways to excite the organisation about Data & Analytics
• Being technically sound but strategically impactful as a Data Leader

Thanks to our sponsor, Dufrain:

Dufrain is a market leading, pure play data and analytics delivery consultancy empowering enterprise organisations to discover the value and potential in their data. To truly become data-driven and drive competitive advantage.

At Dufrain, Data is our passion. Our highly experienced data consultants deliver data solutions and real business outcomes across the entire data landscape helping businesses to meet their strategic objectives. Led by Joseph George CEO, we draw on a wealth of expertise, experience and knowledge to deliver innovative solutions to data challenges. Leading brands trust us and partner with us to deliver value and to support and enable their teams for the long term.

Our highly experienced data consultants deliver comprehensive services across the entire data landscape from data management and governance, BI and analytics through to shaping data transformation strategies. Take your steps to become data-driven, visit www.dufrain.co.uk and connect with us.

In Episode 1, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership, where they discuss the myths about the role of the CDO and why tenure is so short, which includes;

• Why no two CDO roles are the same
• Why the majority of CDOs are hired for the wrong reasons
• How the people making those decisions don’t understand the role or what it should do for them
• How the CDO role isn’t a transitional one and shouldn’t be about delivering projects
• Why the narrative around the CoE being an internal consultancy is damaging
• Why D&A teams haven’t been good enough at articulating both direct and indirect value
• The ways to book and track value generated
• Why we’ve been guilty of wrongly beating up IT over the years
• The relationship between technology, the role of a CDO and why it’s become a grey area
• If culture, literacy and adoption are related to the tenure of the CDO
• Why 'culture change' and 'literacy' aren’t helpful terms
• Why we need to be more prescriptive to change behaviours and culture across the organisation
• The importance of comms teams in a chief data office
• The benefits of "selling" indirectly
• Why reporting lines and operating models play a role in the success of a CDO
• Why you need to understand the trade-offs within your reporting line
• The benefit of owning insight within the CDO office and the differences in Insight skillsets
• The relationship between how organisations utilise consulting firms and the impact it has on a CDO
• How hype and buzz have helped move data up the value chain
• Why the data conversation is starting to stagnate
• What the CDO needs to do to have more success

Thanks to our sponsor, Dufrain:

Dufrain is a market leading pure play data and analytics delivery consultancy empowering enterprise organisations to discover the value and potential in their data. To truly become data-driven and drive competitive advantage.

At Dufrain, Data is our passion. Our highly experienced data consultants deliver data solutions and real business outcomes across the entire data landscape helping businesses to meet their strategic objectives. Led by Joseph George CEO, we draw on a wealth of expertise, experience and knowledge to deliver innovative solutions to data challenges. Leading brands trust us and partner with us to deliver value and to support and enable their teams for the long term.

Our highly experienced data consultants deliver comprehensive services across the entire data landscape from data management and governance, BI and analytics through to shaping data transformation strategies. Take your steps to become data-driven, visit www.dufrain.co.uk and connect with us.

What do Data Modelling, Delivering £500m in value through Data & Analytics, and building a Data Academy have in common?

They all feature in the most listened-to episodes of Driven by Data: The Podcast, ever!

After recently concluding Season 3 of Driven by Data: The Podcast, we thought we'd bring you a compilation bonus episode of some of the most listened-to episodes ever, to keep you tide over until the launch of Season 4 in a couple of weeks, which we promise will be the biggest and best yet.

This episode features;

• S3 | Ep 4: The Resurgence of Data Modelling, with Kelly Hume
• S3 | Ep 16: Delivering £500m in Value with Clive (Benny) Benford
• S3 | Ep 21: Building a Successful Data Academy with Hannah Davies

After concluding Season 3 of Driven by Data: The Podcast last week, we thought we'd bring you a compilation bonus episode of some of the most listened-to episodes ever, to keep you tide over until the launch of Season 4 in a couple of weeks, which we promise will be the biggest and best yet.

This episode features;

• S3 | Ep 1: Valuing Data as an Asset with Davin Crowley-Sweet
• S3 | Ep 3: Data; A People Sport with Liz Henderson
• S2 | Ep 1: Becoming Data Literate with David Reed

In Episode 50, of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Joseph George, CEO at Dufrain, where they discuss the seven sins of data transformation, which includes;

• The differences between being an employee in a big corporate to running a business
• The realities of the Data Science hype cycle in 2017/18
• Why the good work is only done in pockets and silos
• Research that suggests that only 27% of organisations are ready to achieve benefits from AI
• Why they commissioned their ‘State of Data’ Report and some of the key findings
• Why most organisations believe they’re significantly more data mature than they actually are
• Why data is important but not urgent
• How most organisations can’t tie their D&A work to any increase in profit /revenue
• The reality of how organisations are still using data within an organisation
• How organisations are suffering from the “streetlight effect”
• Why most data and analytics projects still don’t deliver the desired benefits
• How most of the blockers are non-technical
• The seven sins of data transformation
• Why data is an afterthought in most transformation programmes
• The lack of good programme/project management on most data and analytics initiatives
• The importance of understanding what success and ‘completed’ is for different stakeholders
• Why many agile projects aren’t actually agile
• The three lenses of collaboration and why the lack of it negatively impacts many D&A projects
• Why everyone needs to think and act commercially and speak in business language
• Why it all ties back to revenue
• Why we all have to look in the mirror
• The importance of being able to articulate the benefit of any data initiative
• Why the CIO is being chosen over the CDO for having responsibility for AI

You can find The State of Data Report here; https://www.dufrain.co.uk/

In Episode 49 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dr Christina Sandema-Sombe, Chief Data Steward at Nike, where they discuss the relationship between user acceptance and adoption and the role it plays in Data and Analytics success, which includes;

• How being better at writing has been a huge benefit throughout her career
• The 6 things that she owns as Chief Data Steward
• How to activate organisations to treat data as an asset
• Why data is truly a team sport between business, data and tech
• The importance of knowledge management and change management
• Managing data within different teams at different levels of maturity
• The importance of user acceptance
• Why identifying the art of the possible causes disruption
• Why we often overinvest in new tools while not being mature enough to benefit from them
• Why it should be behaviours first and technologies second
• Why most technology becomes expensive shelfware and how to avoid that
• Why D&A approaches the problem of change like it’s a brand new problem, when it’s not
• Why inter-disciplinary thinking is critical for combatting change
• Why driving change for D&A is like a merger and acquisition of two big giants
• The healthy balance between carrot and stick
• Why executive sponsorship is absolutely critical to success
• Why you have to be very intentional about educating
• Aligning data initiatives to business objectives
• Why top-down stewardship is more effective than bottom-up
• The role of the operating model and how team structure can be critical
• The relationship between knowledge management and adoption
• Why branding is super important to make it D&A interesting, exciting and accessible
• Her hilarious story related to Justin Timberlake 👀

Thanks to our sponsor, Dufrain:

Dufrain is a market leading pure play data and analytics delivery consultancy empowering enterprise organisations to discover the value and potential in their data. To truly become data-driven and drive competitive advantage.

At Dufrain, Data is our passion. Our highly experienced data consultants deliver data solutions and real business outcomes across the entire data landscape helping businesses to meet their strategic objectives. Led by Joseph George CEO, we draw on a wealth of expertise, experience and knowledge to deliver innovative solutions to data challenges. Leading brands trust us and partner with us to deliver value and to support and enable their teams for the long term.

Our highly experienced data consultants deliver comprehensive services across the entire data landscape from data management and governance, BI and analytics through to shaping data transformation strategies. Take your steps to become data-driven, visit www.dufrain.co.uk and connect with us.