In Episode 1, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Barry Panayi, Chief Data and Insight Officer at John Lewis Partnership, where they discuss the myths about the role of the CDO and why tenure is so short, which includes;

• Why no two CDO roles are the same
• Why the majority of CDOs are hired for the wrong reasons
• How the people making those decisions don’t understand the role or what it should do for them
• How the CDO role isn’t a transitional one and shouldn’t be about delivering projects
• Why the narrative around the CoE being an internal consultancy is damaging
• Why D&A teams haven’t been good enough at articulating both direct and indirect value
• The ways to book and track value generated
• Why we’ve been guilty of wrongly beating up IT over the years
• The relationship between technology, the role of a CDO and why it’s become a grey area
• If culture, literacy and adoption are related to the tenure of the CDO
• Why 'culture change' and 'literacy' aren’t helpful terms
• Why we need to be more prescriptive to change behaviours and culture across the organisation
• The importance of comms teams in a chief data office
• The benefits of "selling" indirectly
• Why reporting lines and operating models play a role in the success of a CDO
• Why you need to understand the trade-offs within your reporting line
• The benefit of owning insight within the CDO office and the differences in Insight skillsets
• The relationship between how organisations utilise consulting firms and the impact it has on a CDO
• How hype and buzz have helped move data up the value chain
• Why the data conversation is starting to stagnate
• What the CDO needs to do to have more success

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