October 10, 2023

S3 | Ep 49 | How User Acceptance and Adoption Drive Data and Analytics: Unpacking the Connection with Dr Christina Sandema-Sombe, Chief Data Steward at Nike

53 minutes

In Episode 49 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dr Christina Sandema-Sombe, Chief Data Steward at Nike, where they discuss the relationship between user acceptance and adoption and the role it plays in Data and Analytics success, which includes;

How being better at writing has been a huge benefit throughout her career
The 6 things that she owns as Chief Data Steward
How to activate organisations to treat data as an asset
Why data is truly a team sport between business, data and tech
The importance of knowledge management and change management
Managing data within different teams at different levels of maturity
The importance of user acceptance
Why identifying the art of the possible causes disruption
Why we often overinvest in new tools while not being mature enough to benefit from them
Why it should be behaviours first and technologies second
Why most technology becomes expensive shelfware and how to avoid that
Why D&A approaches the problem of change like it’s a brand new problem, when it’s not
Why inter-disciplinary thinking is critical for combatting change
Why driving change for D&A is like a merger and acquisition of two big giants
The healthy balance between carrot and stick
Why executive sponsorship is absolutely critical to success
Why you have to be very intentional about educating
Aligning data initiatives to business objectives
Why top-down stewardship is more effective than bottom-up
The role of the operating model and how team structure can be critical
The relationship between knowledge management and adoption
Why branding is super important to make it D&A interesting, exciting and accessible
Her hilarious story related to Justin Timberlake 👀

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By Orbition Group

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October 10, 2023

S3 | Ep 49 | How User Acceptance and Adoption Drive Data and Analytics: Unpacking the Connection with Dr Christina Sandema-Sombe, Chief Data Steward at Nike

53 minutes

How being better at writing has been a huge benefit throughout her career
The 6 things that she owns as Chief Data Steward
How to activate organisations to treat data as an asset
Why data is truly a team sport between business, data and tech
The importance of knowledge management and change management
Managing data within different teams at different levels of maturity
The importance of user acceptance
Why identifying the art of the possible causes disruption
Why we often overinvest in new tools while not being mature enough to benefit from them
Why it should be behaviours first and technologies second
Why most technology becomes expensive shelfware and how to avoid that
Why D&A approaches the problem of change like it’s a brand new problem, when it’s not
Why inter-disciplinary thinking is critical for combatting change
Why driving change for D&A is like a merger and acquisition of two big giants
The healthy balance between carrot and stick
Why executive sponsorship is absolutely critical to success
Why you have to be very intentional about educating
Aligning data initiatives to business objectives
Why top-down stewardship is more effective than bottom-up
The role of the operating model and how team structure can be critical
The relationship between knowledge management and adoption
Why branding is super important to make it D&A interesting, exciting and accessible
Her hilarious story related to Justin Timberlake 👀