In Episode 35 of Season 2, on Driven By Data,  Kyle Winterbottom is joined by former CDO of Virgin Media O2, Eddie Short, where they discuss how to make your data your competitive advantage, which includes:

• What companies that are winning with data are doing that others aren’t
• The role of Data in Digital Transformation
• The relationship between the CDO and the CIO
• Where the CDO should report
• Why most organisations still think Data & Analytics is IT
• How ordinary businesses start to try and compete with the likes of Amazon
• What constitutes being a Data-Driven business
• Getting data recognised by the business as an asset 
• Why good customer experience is a pre-requisite and what truly makes the difference

In Episode 34 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Dione Rayside, CRM Director at Engine UK, where they discuss how organisations can compete, grow and win by being customer-focused, which includes:

• Her unique career path from HR to Sales to Data/CRM Leader and why she used to be embarrassed about it, but what it’s given her
• Why an interest in people is key to success
• The importance of allyship in succeeding as a “diverse” individual in Data & Analytics
• How Engine Transformation are walking the walk with Diversity & Inclusion and the award they recently won for that
• Why customers now see a "brand" and not "products"
• The importance of a seamless digital experience and not hard to do business with
• How customers' wants, needs and desires have changed
• How you tie CRM back to the wider organisation
• How organisations best utilise CRM/Data to compete, grow and win
• What the companies that are succeeding with customer data are doing that the ones who aren’t, don’t
• The reality of 1:1 personalisation
• The importance of communication packs to deepen customer relationships

In Episode 33 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Founder of Designing Analytics, Brian O'Neil where they discuss the impact of the design on analytics which includes:

• Why nobody really wants your team’s data science and analytics…even if they ask for it
• The #1 non-technical hurdle to achieving business value with data and why teams continue to fail
• What data science and data product teams can learn from software product teams about building useful, usable, high-value digital solutions
• How data product teams and leaders can leverage design to become innovation partners to their internal stakeholders
• Why design is not just about UX and data viz when it comes to data products
• The 3 types of people data product teams need to be considering when creating solutions
• How to turn raw data into a valuable data product or intelligence application
• The designer vs. data practitioner approaches to changing users’ behaviour and why data literacy may not be the issue
• The roles and skills missing from most enterprise data science and analytics teams
• Approaching data products from the last mile
• Design V  Design Thinking
• Why are teams so often creating technically right, effectively wrong data products?

In Episode 32 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, Machine Learning Engineering Lead, Andy McMahon where they discuss demystifying MLOPs which includes:

• What is MLOps
• What constitutes value
• Who should “do” MLOps
• How do you know you're doing it well
• When should it be implemented
• Why are companies getting it wrong
• The misconceptions about MLOps
• Successful case studies that have proved the tangible value
• How organisations and business leaders deal with the ever-changing tech/data/analytics landscape

In Episode 31 of Season 2, on Driven By Data, Kyle Winterbottom is joined by, CEO at Herman Heyns where they discuss why most organizations struggle to maximise their data opportunity which includes:

• What’s the biggest obstacle/challenge for organisations trying to realise value through the use of Data & Analytics?
• Why the gap between the data we have and the data we need so big
• The solutions that are available to combat this
• Why so many organisations start at the wrong place
• How we tackle this problem
• Why Data Offices have struggled to close this gap

In Episode 30 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Steve Neat, GM EMEA at Alation, where they discuss the resurgence of Data Management, which includes:

• Why we are seeing a resurgence in organisations focusing on Data Management over the last 12 months
• How new tools coming to market are driving organisations to focus on their data management
• The role data plays in businesses today
• How businesses successfully create a data culture
• How Alation is helping organisations on this journey

In Episode 29 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Survat Bansal, Founder and CEO of Clarista, where they discuss the challenges preventing value realisation, which include:

• The key challenges firms are facing in driving better value from data
• How the role of a CDO evolved about tackling those challenges
• How data utilization is changing in firms
• How data management tools/tech is driving a resurgence
• What is happening to the current approach to data management
• What is Data Culture
• What data leaders should always keep in mind?
• Why their is such a high turnover in data-related roles

In Episode 28 of Season 2, of Driven By Data, Kyle Winterbottom is joined by David Bloch, Founder at SME2 where they discuss how to demystify data and AI for executives, which includes:

• Why CDOs don't view themselves as executives
• How to develop executive skills
• Why there is a need for Data Leaders to hold a commercial target
• The role timeframes and red-tape play in how successful Data Leaders are in demonstrating value realisation
• How business leaders are managing their decisions without any data representation
• How to transform organisational culture

In Episode 27 of Season 2, on Driven By Data, Kyle Winterbottom is joined by Rob Wadsworth, Director of Enterprise Data for Kin + Carta Europe, where they discuss why now is the time to think differently about data, which includes:

• The difference between product thinking, data products and data as a product
• How these differences impact the value an organisation can drive
• How organisations are being held back by their inability to think differently
• How product thinking impacts investment and ROI
• How to build and structure your Data & Analytics team for product thinking
• The roles that are the most pivotal
• How to get started on the product thinking journey