In Episode 47 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Rachel Keane, Founder of DigData, where they discuss the need to connect the industry with education to raise the profile of Data & Analytics as a career option much earlier, which includes;

• What DigData is and why it exists
• The talent shortage in the D&A industry
• Why there is so little being done to raise awareness at an earlier age
• The need to attract students from different educational backgrounds and interests
• The consequences organisations are seeing and feeling
• The core challenges with how data is positioned within the education system
• What more can be done to raise the profile of our industry
• How can we quantify success
• What data "means" in educational institutions
• Why the tenure of the CDO plays a part
• How to make junior/graduate talent more accessible to all companies
• Why our obsession with tech is negatively impacting
• Connecting industry with education
• The relationship between this challenge and DEI