Cash is up and loan demand is down.One way to navigate this challenge is by driving demand through personalized marketing.

Personalization is especially effective for credit unions. After all, as community-based organizations, they’re most effective when they are interacting with their communities at all times.

Chad Van Handel, Chief Lending Officer at Unison Credit Union, shares why personalization in marketing is so important.

We discuss:

- Transitioning from an agency to in-house marketing

- Community interaction at multiple touchpoints

- Using business lending as an income diversification strategy

- Near-term opportunities for credit unions to expand

To hear more from Leaders in Lending, check us out on Apple Podcasts, Spotify, or on our website.

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