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Our guest today is Edward J. Zuckerberg, father of Mark Zuckerberg, creator of Facebook. In this episode, Edward will talk about the growing need for social media and technology in the dental industry.
Edward graduated from the NYU College of Dentistry in 1978. He owned his own practices in Brooklyn and Dobbs Ferry, NY from 1979-2013, and has always been an early adopter of technology. Dr. Zuckerberg now regularly lectures on a national and international level. He speaks about technology integration, social media marketing, and online reputation management for dentists. He also consults privately with dental practices, advises dental/medical technology startups, and treats patients part-time in Palo Alto, California.
Mentioned in This Episode
● Dr Zuckerberg’s dentist page - Painless Social Media
● Data analysis tool - Call Sumo
What you will learn:
● What’s going on in the dental industry (2:53)
● Biggest challenges being faced
● How to offset people’s thoughts and fears (7:34)
● What kind of measures do dentists have in place?
● Using social media to make patients aware of protocol
● Has the dental industry been slow to adopt new technologies like social
media? (11:40)
● All dentists have different comfort levels when it comes to technology
● Technology has proven to be worth the money
● Winning the patient over using technology and social media (26:54)
● Recognizing your target market
● The power of Facebook check-in
● Facebook lead generation - how a dentist can use leads to their advantage
(47:28)
● Is social media the best way for dentists to grow their practice and attract more
of the right clients in 2021? (49:53)
● Using social media effectively
Dr. Z Mentality - Quotes From the Show
“People don’t wanna sit in a dental office a minute longer than they have to”
“Sharing is an incredible, underutilized dynamic that most dentists don't realize is the most
powerful tool in social media”
“SEO and social media are both part of the puzzle that every dental practice and every small
business has to be involved with”
In today’s episode of the Merged Marketing Podcast, we welcome Zack Spuckler, who is here to teach us all about turning online courses into a successful online business.
Over the past 5 years, Zach Spuckler has spent over $400,000 in personal and client ad spend online, and has managed launches ranging from $3,000 to $300,000. He’s been featured on top podcasts like EO Fire, The Online Marketing Made Easy Podcast, The Mind Your Business Podcast, The Art of Paid Traffic Podcast, and now, The Merged Marketing Podcast! After making over $1.4 million from a launch based business, he’s found some clear patterns along the way regarding what does and doesn’t work. Now, he’s here to share that knowledge with everyone who will listen!
Mentioned in This Episode:
What You Will Learn:
Zach Mentality - Quotes From the Show
“I don’t have to follow the industry to be in the industry”
“The two best teachers in the world are Google and YouTube”
“People are connecting with the identity of who they want to be”
“No one else is doing it the way you’re doing it, because no one else has your values, your morals, your compass, your ideology”
“If they’re busy ripping me off, I’m already one step ahead”
“Make it stupid simple to pay you, and more people will”
Looking to start a new business? In today’s episode, Dennis Yu reaches out to aspiring entrepreneurs and local business owners who want to learn the best ways to market their business and build client relations.
Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. He is also Chief Technical Officer of ChiroRevenue, a digital marketing company that helps chiropractors with their online marketing efforts, connecting with clients and managing their content. As an internationally recognized lecturer in Facebook Marketing, Dennis has spoken over 730 times in 17 countries, spanning 5 continents! Dennis’s personal mission centers around helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.
Mentioned in This Episode
What you will learn:
Dennis Mentality - Quotes From the Show
“If you’re serving businesses in your city, you need to be known in your city”
“You know what’s more important than networking? Delivering the result”
“What matters is making it so that the money they’re spending is an investment”
Ryan Stewart is a marketing entrepreneur with 10+ years of experience building online businesses. To date, he has successfully sold 3 companies, including WEBRIS, a 7 figure SEO agency. He currently spends his time working 1 on 1 with agencies and building query.
Our guest today is Lisa Iafrate, CEO of TaLii Towels.
From the age of 7, Lisa collected pop/beer bottles and with the return money was able to purchase her first car at 18. The word entrepreneur was not even in the dictionary back then. At 52 years old, she’s a single mom trying to solve the huge problem of having big bulky towels to carry away for a weekend so the search began for a solution. In 2013, Lisa solved the problem by producing a product that was quick dry, super absorbent, antibacterial, lightweight and compact.
Like so many, her business began as a side hustle, selling her first 1000 pieces to family and friends. Completely sold out in 5 weeks she knew she had created something special. 8 years of True Grit and Hustle, 385 trade shows, 12 sizes and 25 colors later, TaLii Towels is now a successful e-commerce business!
Meet Jivan Sanghera, the Broker of Record and President of Circle Mortgage Group in Burlington, ON.
Circle is a small but mighty brokerage, no stranger to managing high volume, and dedicated to helping families in their area find a mortgage that will provide security and help them grow. They are an award-winning BBB accredited brokerage and have had the honour of serving over 2000 families in the GTA.
Circle Mortgage was born out of a desire to serve clients directly. Jivan brings with him 15+ years of financial services experience, most recently 8+ with Dominion Lending Centres where he won annual awards for sales volume.
This week we are speaking to Matthew Yahes, CEO of Extend Your Team and an outsourcing PRO!
After growing an e-commerce business to $5M in annual revenue, Matthew finally figured out how to hire a real professional overseas who could run the business better than him so that he could focus on things that really matter.
Matthew now connects entrepreneurs with executive level, pre-qualified remote workers to help them scale their business and make more profit. Something all entrepreneurs struggle with at times, but seek to do.
You’re listening to episode 53 today, featuring a return guest to the show; an incredible entrepreneur and marketing expert!
Itay Paz is a veteran in the digital and affiliate marketing space with over 25 years of experience. He is the founder & CEO of the Morning Dough, the online marketing newsletter, as well as the Digital and Affiliate Marketing International Expo (DMIEXPO).
For those that may have missed Itay’s last episode, which was 25 I believe, we discussed how to effectively pivot your business, something that he was able to successfully do when the COVID pandemic hit back in March of 2020. Today, we’ve invited him back to share with you the inner workings of email marketing!
Today’s special guest is Joey Gabra. Owner of more than 20 guitars, and with just over 30 years of experience playing them, Joey, a.k.a. J-Gabz has recorded, performed, composed, and taught guitar at some of the highest levels and in countless styles and genres including, jazz, blues, country, folk, rock, metal, punk, pop, and a whole lot more.
He is the Founder and Executive Producer of ‘Audio Epidemic’...a growing YouTube channel and brand that is geared primarily around all things guitar, but also has found its way into the hearts of all music nerds alike.
J-Gabz also plays the ukulele, bass, piano, banjo, and mandolin.
When not shredding, he is a digital marketing guru, a photographer, a podcast host of The WisDumb Podcast, a successful entrepreneur, and a very proud husband and father of 3 wonderful kids.
Ryan is a Lawyer and co-founder of KPA Lawyers in Mississauga, Ontario. He has been interviewed by the CBC, Global News, Toronto Star and is also a published author on The HuffingtonPost Canada in connection with his practice. His primary area of practice is civil litigation, which includes some of the following:
When he’s not practicing law, Ryan enjoys writing for insauga.com, and serving as the Executive Director of TEDxMississauga.
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