Drop The Mic with Jason Hunt

If you haven’t gotten on board with Instagram SEO yet, now is the time! Today on the Merged Marketing Podcast, Jason and David share their knowledge about keywords, captions, shadow-banned hashtags, and more. They’re going to share 5 simple ways that you can rank higher on Instagram this year.

What you will learn:

Merged Mentality - Quotes From the Show

“You might think SEO and Instagram are two different things; they’re actually one and the same”

“What do you want your followers to do?”

“(It’s) all about testing and what works for you

Our guest today is Gilles Paquette, CEO at CmonGo Creative & Associates. We’re going to be chatting about a very important topic today - your online reputation. More specifically, you’re going to walk away with some helpful advice on how to handle negative reviews.

Gilles is an energetic, creative, strategic-minded, and digitally-savvy communications leader with over twenty years of experience within a variety of industries. He continues to operate a full-service virtual agency dedicated to helping small- and medium-sized businesses with their digital and traditional marketing needs. He is passionate and committed to helping local businesses succeed in his home community of Milton, ON.

Mentioned in This Episode

What you will learn:

Gilles Mentality - Quotes From the Show

“People want to relate to something”

“Google is the front line”

“If you’re in a platform and you can delete (the bad reviews), I recommend you don’t”

“We need to check our emotion at the door and think like one of our clients”

Jason Hunt and David Louch are talking about the benefits of Facebook Ads and Google Ads in today’s episode! You’ll learn how your brand can utilize either to achieve results.

These platforms are often pitted against each other, but in fact, Facebook ads and Google ads are complementary to each other. They should be used together if possible because they target users at different stages in their buyer journey. Find out which is better for your business today on the Merged Marketing Podcast!

What you will learn:

3 things to consider before deciding what platform to use…

Benefits of…

Merged Mentality - Quotes From the Show

“On Facebook, there is zero intent behind that person that’s seeing your ad. You need to create that intent”

“Let that user know that there is a problem that exists, and you have the solution to that problem”

“Where in the buyer journey do you want to get in front of people?”

Today, we’re joined by Avery Carl, CEO and founder of the Short Term Shop, a real estate company based in Tennessee. The Short Term Shop specializes in helping investors acquire vacation rental properties in some of the most desirable and recession-proof markets in the US. Avery uses what she has learned over the years about investing to help people understand the methods that led her out of the corporate rat race and into financial freedom.

Avery bought her first property at the age of 26 on a $37,000 salary. Through strategically investing in short-term rental properties in mature vacation rental markets, she was a millionaire by 31. She now owns a portfolio of 41 properties and excels in her role as CEO and founder of The Short Term Shop.

Mentioned in This Episode

What you will learn:

Investor Mentality - Quotes From the Show

“These markets saw a boom last year, even though it was technically a down-turn for the entire country”

“I have positioned myself as the expert in my space”

“The more creative you can get with what your niche is, the better off you’re going to be”

In today’s episode of the Merged Marketing Podcast, David Louch and co-host, Jason Hunt, are going over Google’s core web vitals update, which takes effect in May 2021. They will be sitting down with Merged Media’s very own SEO sorcerer, Todd Foster, to get all the need-to-know info! This is definitely a relative topic for anyone out there owning a website because your website will be affected by the changes that will be taking place.

What you will learn:

Merged Mentality - Quotes From the Show

“If you’re not staying proactive with this stuff, you’re always going to be at the bottom of the pile”

“Most websites are not going to currently qualify for this indicator”

“The faster your website loads, the more leads you’re going to get”

If you’re an under-represented entrepreneur who wants to get themselves out there, today’s episode will capture your attention. Our guest is Luis Baez, a business strategist and sales trainer who’s particularly dedicated to empowering under-represented entrepreneurs through training and coaching. Luis lives in Northern California and loves to cook and (tries) to garden (any gardeners listening, hit up Luis for tips and tricks!).

Luis serves entrepreneurs, service providers, and course creators, teaching online business owners how to scale their revenues and make an impact by creating and selling high-end offers, including coaching, masterminds, and memberships. With over 14 years of experience in sales and marketing for companies like LinkedIn, Google, Uber, and Tesla, Luis brings a breadth of knowledge and experience spanning across digital advertising, SAAS (Software-as-a-Service), and sustainability, with a revenue impact of over $500 million to date!

Mentioned in This Episode

What you will learn:

Luis Mentality - Quotes From the Show

“The resources are available, the examples are there, you just have to have that willingness to put yourself out there”

“There is someone less qualified than you that is getting your piece of the pie simply because they dared to show up”

“I help them see the value in themselves that they didn’t see before”

Two powerful women from the Guelph Black Heritage Society, namely Denise and Kween, are here with us today to bring awareness to their cause. The GBHS is based at a historical stone church, built in 1880 by formerly enslaved black individuals, who fled to Canada via the famed Underground Railroad. Today, under the stewardship of GBHS, this building has been renamed Heritage Hall and acts as a cultural centre for the black community in Guelph.

Denise currently serves as the volunteer President/Treasurer of the GBHS. A proud Jamaican-Canadian with a passion for history and education, Denise is looking forward to the end of the pandemic so she can continue her travels to learn more about black history in Canada and abroad. Kween is the leader of the Guelph BLM Protest and the Executive Director and Social Justice Initiatives Coordinator for the GBHS and is honoured to be a role model for her city.

Mentioned in This Episode

What you will learn:

GBHS Mentality - Quotes From the Show

“It’s our duty as educators, as leaders, to continue (to set) an example”

“I needed someone who was a voice for me when I couldn’t necessarily be a voice for myself”

“You have to believe in what you are doing”

“Every great dream begins with a dreamer” (Harriet Tubman)

What influence do you have? You may think you don’t have any influence at all, but according to today’s guest, “Everybody has a degree of influence.” In this episode, Jason Falls, the Senior Influence Strategist at Cornett, is here to talk about how to use influence marketing to ignite your brand.

Basically, Jason solves problems. Most of the time these problems have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Kentucky. At Cornett, Jason leads digital strategy, helping clients figure out how to translate their messages and connect with their audiences in the digital space. His work has touched a number of major brands and he has been recognized with several national (and many regional) awards including a 2020 Shorty Award for his influence marketing work.

Mentioned in This Episode

What you will learn:

Jason Mentality - Quotes From the Show

“The most trusted people for purchase recommendations are your family and friends”

“Everybody has a degree of influence”

“We are in the immature stages of influence marketing”

As we continue to face the effects of COVID-19, it can be hard to stay positive. Our guest today is Douglas Pflug, executive leadership coach, counsellor, mentor, motivational speaker, and leadership instructor, who is here to help us face the fog of COVID that has overcome our world.

Doug retired as a Sergeant with the Guelph Police Service on September 28, 2017, after 28 years of exemplary service. He holds certificates from Cornell University in Executive Leadership, High-Performance Leadership, Change Leadership, and Managing for Execution. He has also received multiple awards, including the Sovereign Medal for Volunteers in 2020, the Queen’s Diamond Jubilee Medal in 2012, and the Governor General-Police Exemplary Medal in 2010. Doug was also an elite athlete at the University of Guelph playing both varsity football and wrestling. In 1994, he started IRONWILL 360 Strength & Conditioning, where he parlayed his talents and experience and began to coach, counsel and mentor young athletes in the NHL, AHL, NCAA, and OHL.

Mentioned in This Episode

What you will learn:

Doug Mentality - Quotes From the Show (max 6 quotes)

“We have to figure out who we were, who we are, and who (we) want to be”

“Vulnerability is a super power”

“Lead with your best self”

“Model the behaviour you seek of others”

“Always create an environment for other people to succeed”

“Take care of yourself before you take care of others”

The main reason businesses fail is simply because they can’t get enough customers. Kris Reid of Ardor SEO is streaming in today from Saigon, Vietnam to speak about the power of SEO in gaining and keeping customers.

Kris has developed a simple system for business owners to get their message in front of their ideal customers, in order to predictably grow their business. He has designed and implemented this system for a variety of people, including Mike Michalowicz, world-renowned business author, and Avery Carl, one of the top 100 realtors in the US. He’s also spoken with John Lee Dumas, host of Entrepreneurs On Fire, the biggest business podcast on the planet. This proven system is repeatable for any business, in any industry, and Kris is here to share it with us today.

Mentioned in This Episode

What you will learn:

Kris Mentality - Quotes From the Show (max 6 quotes)

“A website’s like a business card - it needs to get in front of people. It needs to say what you do”

“‘Beautiful websites don’t sell people, words sell people’ - people need to see those words, or it’s all for nothing”

“Business goes on forever”

“People don’t buy what they don’t understand” - Donald Miller