Drop The Mic with Jason Hunt

Drop The Mic with Jason Hunt

By Jason HuntBusinessMarketing
Download on the App Store

Drop The Mic with Jason Hunt episodes

  • 090 | Double Revenue in 90 Days: Fall in Love With the Problem, Not the Solution - With Simon Severino

    Simon Severino is the CEO and founder of Strategy Sprints, a global network of trained Strategy Sprints® Coaches who provide a unique strategy to help clients gain market share and work in weekly sprints for quick implementation.

    Simon developed a method for helping business owners out of the weeds and doubling revenue in 90 days. He is also a Forbes Business Council Member, a contributor to Entrepreneur Magazine, and a member of Duke Corporate Education.

    Mentioned in This Episode

    • strategysprints.com/tools 
    • What you will learn:

      • Simon’s story (3:05)
      • Big challenges entrepreneurs are facing in 2021 (7:21)
      • Pivoting businesses
      • How can a business owner double revenue in 90 days? (9:48)
      • Implementing a 25% price increase (10:30)
      • Attracting the right clients
      • Increasing frequency by 25% (15:29)
      • Building contact points and retargeting
      • Increasing conversion rate by 25% (21:00)
      • Closing the sale
      • Get in touch with Simon (23:57)
      • Severino Mentality - Quotes From the Show

        “My goal is to be two levels above fulfillment”

        “Most businesses will not be around next year”

        “People will not compare you to something low price unless you position yourself as a commodity”

        “The sales call is an art form in itself”

        “If you don’t have the sales technique in place, you will not close”

        28 min
      • 089 | Instagram, Reels and Storytelling: The New Age Superpower For Any Business - with Pamela Cambuy

        Are you struggling to attract the correct audience, establish a strong community, and grow a profitable business online? Creating engaging material is key. Pamela Cambuy is a Brazilian entrepreneur who relocated to Canada seven years ago. Pamela's company specializes in one-on-one and group mentorship programmes that teach entrepreneurs, solopreneurs, and creators how to communicate in the new social media language of Storytelling Marketing.

        Mentioned in This Episode

        • Check out Pamela’s Instagram - @pamelacambuy
        • What you will learn:

          • Pamela’s story (1:40)
          • Staying ahead of the trends (6:52)
          • Instagram vs Tiktok (10:23)
          • What’s your goal?
          • Instagram tools (11:44)
          • Your feed vs your stories
          • Where are reels going in 2022? (16:15)
          • New strategy for reels (20:11)
          • Don’t just follow the trends!
          • What videos get YOUR attention?
          • What if I’m not comfortable doing reels? (23:20)
          • Baby steps to success
          • Get in touch with Pamela (26:26)
          • Pamela Mentality - Quotes From the Show

            “How can you teach things you’ve never done?”

            “Instagram is one of the best platforms”

            “Everything is a test”

            “A lot of people are still getting used to creating content”

            30 min
          • 088 | Amplifying your "Employer" Brand - with Laura Tolhoek

            When it comes to hiring employees, it can be tough to know how to make your company attractive to potential candidates. In today’s episode, Jay and Laura Tolhoek discuss how business owners and entrepreneurs can work to amplify their employer brand. As the founder of Essential HR, Laura and her team have helped businesses navigate complex HR situations, guide decisions, and instill confidence with actionable steps.

            Mentioned in This Episode

            • The 5 Love Languages
            • The 5 Languages of Appreciation in the Workplace
            • 5 Steps to Identify and Amplify Your Employer Brand - a download from Laura
            • What you will learn:

              • Laura’s story (1:20)
              • What does it mean to “amplify your brand”? (3:33)
              • Building an employer brand
              • Making your business more attractive to potential employees (5:25)
              • Who you are, what you want to be, and what you have to offer
              • Challenges when it comes to instilling an employer brand (10:40)
              • Staying consistent
              • Building an employer brand remotely (13:53)
              • Relating to your employees (18:23)
              • The languages of appreciation
              • Challenges for businesses in 2021 (23:07)
              • The turnover tsunami
              • Get in touch with Laura (25:25)
              • Laura Mentality - Quotes From the Show

                “Think about the brand as a potential employee”

                “The hiring field is tough”

                “You need to know who you are as an employer”

                “You cannot under-communicate”

                “There is a lack of qualified people who are applying to roles”

                29 min
              • 087 | How To Plan For A Virtual Event - with Marc Belaiche

                How to Plan For a Virtual Event - With Marc Belaiche

                If you’re thinking about starting a virtual event yourself or you’re attending a lot of virtual events in 2021 and want to know some best practices on preparing for those events, you’re in the right place.

                Marc Belaiche is President of TorontoJobs.ca and EventLogik.ca. He has been in the recruiting industry for over 25 years and has many years of experience organizing events.

                Mentioned in This Episode

                • Toronto Entrepreneur Conference
                • Event platform - Hoppin 
                • What you will learn:

                  • Marc’s story (1:01)
                  • Are virtual events here to stay? (6:04)
                  • Preparing for a virtual event as an attendee (7:45)
                  • Know the details
                  • Experiment with the platform
                  • Platforms and features for virtual events (15:01)
                  • Leveraging virtual events to market your business (18:44)
                  • Getting the lay of the land
                  • Marketing the event (20:32)
                  • How do you find speakers? (25:55)
                  • Building a database
                  • Get in touch with Marc (28:25)
                  • Marc Mentality - Quotes From the Show

                    “Hybrid events are tough”

                    “Doing your own virtual event requires a lot more time than you think it may”

                    “People’s time is valuable and they have options - what makes yours stand out?”

                    “If it’s our event, we should be front and centre”

                    33 min
                  • 086 | Working Remotely and the Impact on Mental Health - with Jackie LeBeau

                    The stress, anxiety, and loneliness of lockdowns have touched us all. Today, Jackie is here to discuss how working remotely impacts our mental health and some things we can do to take care of ourselves and the people around us.

                    Jackie is a registered psychotherapist, certified clinical trauma specialist, owner of Evolve Counselling Services, and consultant for Halton’s Women Centre, where she organizes and leads their group therapy programs. Their clinics work in all areas of mental health including anxiety, depression, anger management, addiction, eating disorders, LGBTQ+ community and they work to heal past or current traumas to aid in mental health support and healing.

                    Mentioned in This Episode

                    • Evolve Counselling Services
                    • Structure your time with Google Calendar or Calendly
                    • What you will learn:

                      • Jackie’s story (1:30)
                      • The new normal: negative impacts on mental health (3:46)
                      • The impact on women
                      • How are parents dealing with it? (6:51)
                      • Helping your employees get through (8:40)
                      • Enforcing transition times
                      • How to disconnect from the job (13:08)
                      • Structuring your time
                      • Juggling with glass balls and plastic balls
                      • How to overcome loneliness (18:10)
                      • Being alone vs feeling lonely
                      • Get in touch with Jackie (22:52)
                      • Jackie Mentality - Quotes From the Show

                        “The lines have become blurred between work life and home life”

                        “We’ve conditioned ourselves to lose our social skills”

                        “If it’s causing you to feel something negative, your boundaries are too loose or possibly too rigid”

                        “We’re all still in this together”

                        27 min
                      • 085 | Sales Automation: How To Automate While Staying Human - with Martin Adey

                        Sales Automation: How to Automate While Staying Human - With Martin Adey

                        Marty is the founder of Leadosaurus, a B2B lead gen startup that tastefully combines automation and human touch. Today we’re here to talk about sales automation, how to automate while staying human.

                        Mentioned in This Episode

                        • LED upgrades
                        • Entrepreneur’s Organization
                        • Join Airtable using Joint Secret
                        • Pipedream - a Zapier alternative
                        • What you will learn:

                          • Marty’s journey (1:41)
                          • Generating leads (5:21)
                          • Software to use
                          • Automations you need to take a hold of (10:29
                          • The low-hanging fruit
                          • Big automation mistakes businesses are making (14:49)
                          • How often do you have to tweak automations? (16:49)
                          • Keeping records
                          • What about outbound sales? (18:44)
                          • Cold-calling
                          • Get in touch with Marty (25:58)
                          • Martin Mentality - Quotes From the Show

                            “Automating everything is not going to help you”

                            “Never automate a process you haven’t done manually”

                            “Whatever you do, keep a log of it”

                            “Only do things once”

                            30 min
                          • 084 | Writing Complex Content For Your Strategic Industry - with Ahava Leibtag

                            If you’re a business owner struggling to write copy for your blog, you’re in the right place. Today’s guest is Ahava Leibtag, who has more than 20 years of experience in writing, messaging, and marketing. She is a well-known content expert who publishes thought leadership on topics such as content strategy and marketing. She is also the author of The Digital Crown: Winning at Content on the Web.

                            Ahava is the president and owner of Aha Media Group, a copywriting and content marketing agency founded in October 2005. In 2020, she was inducted into the Healthcare Internet Hall of Fame as an Innovative Individual.


                            Mentioned in This Episode

                            • Use Google Trends to analyze your content
                            • Optimize your content with editing apps like Hemingway and Grammarly
                            • What you will learn:

                              • Ahava’s marketing story (1:12)
                              • Why you need a niche (3:26)
                              • The importance of a core competency
                              • Honesty is the best policy
                              • Preparing to write complex content (13:05)
                              • What do people want to know
                              • Optimizing your content and staying on brand (19:32)
                              • How to organize your page
                              • Tools to navigate your writing (23:12)
                              • Writing on unfamiliar topics (25:39)
                              • Do your research
                              • Bite - snack - meal
                              • Get in touch with Ahava (30:01)
                              • Ahava Mentality - Quotes From the Show

                                “You should know something about everything and everything about something”

                                “You have to know when you don’t know enough”

                                “Content is valuable to a user when people can find the information that they need”

                                “Your website is your front door”

                                33 min
                              • 083 | How To Use Public Speaking To Grow Your Business - with Shannon Grainger

                                Are you an entrepreneur, business owner, or business leader who wants to brush up on some speaking skills? Today’s episode should be just what you need. Shannon Grainger has worked with over 200 industry-leading speakers including Tony Robbins and Mark Victor Hanson (Chicken Soup for the Soul), and is here to talk about how to use public speaking to grow your business.

                                For more than 12 years, Shannon has studied with women’s empowerment luminaries like Alison Armstrong, Mama Gena, and Brene Brown, and has continued to deepen her research of Feminine Leadership and Women’s Studies. In 2014, Shannon launched Big Impact HQ with her husband Mark, a seminar and training company that has trained over 3000 women leaders in presentation mastery. These women have generated over $43 Million dollars in revenue and have spoken on some of the world’s most coveted stages, including TEDTalk, Tony Robbins, Good Morning America, and The View.


                                Mentioned in This Episode

                                • The Future is Female - With Mark Grainger
                                • Big Impact HQ’s speaker blueprint

                                • What you will learn:

                                  • Shannon’s passion for speaking (2:08)
                                  • How to close on stage (4:44)
                                  • Where are you speaking?
                                  • Getting speaking opportunities (9:01)
                                  • In-person speaking vs online speaking
                                  • Preparing for your presentation (11:26)
                                  • A strategic signature talk
                                  • Speaking hacks (16:01)
                                  • What to include in your signature talk
                                  • Big Impact’s speaker blueprint (20:36)
                                  • Getting into your element (24:09)
                                  • A prestage ritual
                                  • Get in touch with Shannon (27:49)
                                  • Grainger Mentality - Quotes From the Show

                                    “That speaker on stage should be you”

                                    “In order to speak your path to cash, you need to be prepared”

                                    “As speakers, we’re the inspirers”

                                    “Everybody has their unique flavour”

                                    34 min
                                  • 082 | Lead Gen Tactics That Work - with Henry Whitfield

                                    Henry Whitfield is the Head of International Business Development for ClickDealer, where he also heads their lead generation team as they tackle the North American market.

                                    ClickDealer is a global affiliate marketing agency that makes performance marketing accessible, convenient, and human.


                                    Mentioned in This Episode

                                    • SEMrush - get your demo account today!
                                    • ClickDealer
                                    • What you will learn:

                                      • Henry’s story (1:50)
                                      • Lead gen tactics (5:06)
                                      • Getting online
                                      • How to stand out from the noise (10:12)
                                      • Quality is key
                                      • Trendy social media (13:25)
                                      • Let’s talk Tiktok
                                      • Generating quality leads in 2021 (20:16)
                                      • Making time for lead generation (23:18)
                                      • Scope out the competition
                                      • Patience is a virtue
                                      • Where’s your money going?
                                      • Get in touch with Henry (32:25)
                                      • Henry Mentality - Quotes From the Show

                                        “If you’re not doing lead generation in 2021, you’re really falling behind your competitor”

                                        “Give them the value right away once you capture them as a lead”

                                        “Not all ads work on every platform”

                                        “Before you spend anything, you have to do your research”

                                        36 min
                                      • 081 | Why You Need Your Book Written - with Mike Ulmer

                                        If you’re aspiring to write your book, this episode is definitely for you. Mike Ulmer is a writer who worked for the Woodstock Sentinel-Review, The Hamilton Spectator, The Hockey News, and more for a total of 25 years, including 7 years as a sports columnist. He’s also the author of 15 books!

                                        Mike is a founder of Catapult, a company that strives to help you write your own book, just like Mike is doing for Jay! You may not believe there’s a story to be written about you, but we think you’ll change your mind after today’s episode.


                                        Mentioned in This Episode

                                        • Will Newspapers Disappear Forever? - With Mike Ulmer
                                        • M is for Maple - the book that changed Mike’s life
                                        • The 50 Year Old Millenial
                                        • Crafting Your Story - With Kenny Jackson
                                        • Mike’s partner
                                        • What you will learn:

                                          • Mike’s book writing history (1:46)
                                          • M is for Maple
                                          • Finding a hook
                                          • Getting the story (9:30)
                                          • Trust is everything
                                          • Is there a story out there for everyone? (16:20)
                                          • Your story is the vehicle to your conclusions
                                          • The value of passion
                                          • Benefits of having your own book (19:33)
                                          • A story to tell for the rest of your life
                                          • The best seller myth
                                          • Get in touch with Mike (28:17)
                                          • Mike Mentality - Quotes From the Show

                                            “If you wrote the book you thought you were going to write, you wrote the wrong book”

                                            “We all think our lives are just like everybody else’s lives”

                                            “The book isn’t the story. The book is the conclusion”

                                            36 min

                                          About Drop The Mic with Jason Hunt

                                          From the publisher's feed

                                          Drop The Mic is the pulse of marketing brilliance, where the world's top marketers share their journey from start to stardom. Uncover the tactics and stories behind their success in a rapidly evolving…