Gordon So is one of the co-founders of Landed for Success and has a strong background in the real estate mortgage industry. As a retired professional network marketer, he has helped many companies successfully enter into Canada, UK, Europe, and Asia Pacific. Over the past 10 years, he’s worked with authors, speakers, coaches, and small business owners, helping them successfully launch new brands and market their products and services.

Gordon is a successful business coach and has helped over 200+ individuals/entrepreneurs become #1 international best-selling authors, podcasters, and speakers. On today’s episode, Jay has the privilege to speak with this sought after transformational and motivational speaker.

Mentioned in This Episode

What you will learn:

Gordon Mentality - Quotes From the Show

“People’s stories are important”

“The Bible, Harry Potter, and Think and Grow Rich are the only books that have sold hundreds of millions of copies”

“Ask. Ask without fear”

“Talk about things that you truly have knowledge and are passionate about”

Your traditional newsletter could be holding your email engagement back! Our guest today is Meera Kothand, an email marketing strategist and 3X Amazon bestselling author. She is the publisher of an award-winning site listed in the top 100 sites for solopreneurs in 2020, 2018, and 2017. She also released the popular CREATE Planners.

Using her unique and profitable email system and ADDICTED business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius.

Mentioned in This Episode

What you will learn:

Meera Mentality - Quotes From the Show

“Newsletters are useful for sure, but they don’t really help with brand reinforcement”

“The first 24-48 hours is when someone is the most engaged with your brand”

“It’s your job as a business owner to empower (your audience) and get them ready to say yes”

Our guest today is Irene Iancu, owner of Toothlife Studio in Toronto, ON, a multi-disciplinary dental studio and fully equipped dental office designed for patient comfort. Irene is a prime example of a great influencer who’s excelling in her niche.

Since graduating with a diploma in dental hygiene from Oxford College in 2007, Irene has expanded her scope of practice, utilizing the latest technology in the industry. Irene is also a podcast host and a writer, and has a healthy social media following of like-minded dental professionals.

Her career path has been unconventional, but her goals are simple; cultivate a positive environment for team members, put together a stress-free and welcoming space for patients, and create a fun and engaging first experience for those tiny humans who are always welcome as new patients.

Mentioned in This Episode

What you will learn:

Iancu Mentality - Quotes From the Show

“I consider dentistry to be an art form”

“As a startup, you need feedback”

“Everyone likes to buy, nobody likes to be sold”

“Nothing goes without a struggle”

You’re already spending a lot of time and effort on creating great content on social media. Now you just need to go one step further and promote that content to reach more people, get more engagement, and grow your business. Tune in to today’s episode of the Merged Marketing Podcast to learn how you can use Facebook ads and organic content to build your brand.

What you will learn:

Two benefits of using Facebook Ads for brand awareness (2:13)

Decide what brand awareness content you want to promote (3:13)

Define the audience that you want to target (4:23)

Set up your brand awareness campaign and Facebook ads manager (7:42)

Merged Mentality - Quotes From the Show

“It takes 5-7 different touchpoints with a business before somebody will consider paying you”

“You’re doing yourself a disservice by hitting that boost button”

“You have the ability to tell Facebook what action you want - you can expect that action”

Our guest today is Zach Schiffman, freelance stage manager and owner of Studio Z Photo Booths. With a dual major in television production and entertainment marketing, Zach has cornered for himself a niche market that brings high-end photo and video activations to large brands and companies.

Brands trust Zach and Studio Z to add a creative spin on the age-old photo booth and give customers and guests a unique and instantly shareable experience. Brand recognition and shareability are the key goals of any successful brand activation, but giving guests a memory they want to share brings their experiences to the next level. Learn how to stand out from the noise with Zach’s creative and entertaining marketing concepts!

Mentioned in This Episode

What you will learn:

Zach Mentality - Quotes From the Show

“If you give your guests something entertaining, it will pay back for you”

“It doesn’t matter the size of your brand… people love free things”

“The best things come from clients who have an idea of their own”

“We love to make clients’ visions come to reality”

Today’s episode of the Merged Marketing Podcast brings you Facebook tips and tricks that you probably didn’t hear before!

Tune in to hear David Louch and his co-host, Jason Hunt, from Merged Media teach you all the Facebook hacks that you need to know to navigate the platform to benefit your business.

What you will learn:

Pin a list builder to the top of your Facebook page (1:03)

Turning Facebook into LinkedIn (2:23)

Send voice messages on Messenger (3:12)

Change your post font to something fancy (4:35)

Unlock text delights (5:28)

Visit your Facebook town hall (7:12)

Never get annoyed at your notifications again (8:40)

Download a copy of all your Facebook data (9:25)

Getting credentialed or protected as a journalist (10:06)

Master the mute button (11:52)

Fine-tune your ad preferences (12:45)

Check your account status (15:48)

Save links to read later (17:06)

Merged Mentality - Quotes From the Show

“Not everybody’s experience on the platform is the same”

“Facebook’s primary goal is to always keep you connected with people”

“Facebook is always experimenting...it’s always changing and always trying to make a better experience for you”

Our guest today is Thomas Skavhellen, co-founder of H3llo.com. Thomas also has a background in affiliate marketing. He has worked with a lot of the big brands and has won several industry awards for his impact on the marketing world.

Thomas has made it his mission to help a total of 50,000 entrepreneurs, athletes, industry experts, celebrities, and influencers to monetize their following in a better way. H3llo is the tool for this mission. This platform gladly welcomes any creator with an audience to help them monetize their knowledge and fame via personal video content.

Mentioned in This Episode

What you will learn:

Skavhellen Mentality - Quotes From the Show

“You need to niche yourself out and become an expert of something”

“Producing good content - that is my passion”

“The biggest market is the expert market”

If you haven’t gotten on board with Instagram SEO yet, now is the time! Today on the Merged Marketing Podcast, Jason and David share their knowledge about keywords, captions, shadow-banned hashtags, and more. They’re going to share 5 simple ways that you can rank higher on Instagram this year.

What you will learn:

Merged Mentality - Quotes From the Show

“You might think SEO and Instagram are two different things; they’re actually one and the same”

“What do you want your followers to do?”

“(It’s) all about testing and what works for you

Our guest today is Gilles Paquette, CEO at CmonGo Creative & Associates. We’re going to be chatting about a very important topic today - your online reputation. More specifically, you’re going to walk away with some helpful advice on how to handle negative reviews.

Gilles is an energetic, creative, strategic-minded, and digitally-savvy communications leader with over twenty years of experience within a variety of industries. He continues to operate a full-service virtual agency dedicated to helping small- and medium-sized businesses with their digital and traditional marketing needs. He is passionate and committed to helping local businesses succeed in his home community of Milton, ON.

Mentioned in This Episode

What you will learn:

Gilles Mentality - Quotes From the Show

“People want to relate to something”

“Google is the front line”

“If you’re in a platform and you can delete (the bad reviews), I recommend you don’t”

“We need to check our emotion at the door and think like one of our clients”

Jason Hunt and David Louch are talking about the benefits of Facebook Ads and Google Ads in today’s episode! You’ll learn how your brand can utilize either to achieve results.

These platforms are often pitted against each other, but in fact, Facebook ads and Google ads are complementary to each other. They should be used together if possible because they target users at different stages in their buyer journey. Find out which is better for your business today on the Merged Marketing Podcast!

What you will learn:

3 things to consider before deciding what platform to use…

Benefits of…

Merged Mentality - Quotes From the Show

“On Facebook, there is zero intent behind that person that’s seeing your ad. You need to create that intent”

“Let that user know that there is a problem that exists, and you have the solution to that problem”

“Where in the buyer journey do you want to get in front of people?”