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Drop The Mic with Jason Hunt episodes
- 100 | How To Drive Top-of-the-Funnel Awareness - Guest Podcast Starring Jason Hunt
We’ve made it to the big 100! Today’s century episode is a special one. Instead of hosting, Jay is featured as a guest on the Pathmonk Presents Podcast. This podcast focuses on sharpening your marketing skills with 20 minute episodes that are packed with value.
Mentioned in This Episode
- Superhuman by Dave Asprey
- The One Thing by Gary Keller
- Traction by Gino Wickman
What You Will Learn:
- The story of Merged Media (2:32)
- How does someone come into contact with Merged? (5:45)
- Driving top-of-funnel leads
- The role of the website (7:15)
- Biggest challenges in marketing (9:41)
- Don’t get caught up in the competition
- Take advantage of your community
- Conversion Rate Optimization (13:07)
- Rapid fire questions (17:05)
Merged Mentality - Quotes From the Show
“It’s not about the subs”
“The customer journey is so important”
“Once you turn somebody off, they’re never going to come back to you”
“Delegate when it’s time to delegate”
“Focus on the top-of-funnel”
23 min - 099 | Why Affiliate Marketing Needs to Change - With KJ Rocker
KJ Rocker is a CPA marketing expert, traffic generation mentor and speaker. KJ started affiliate marketing in 2010 with a $10 investment, later on he moved on to live in Dubai and is currently living in the UK . His major focus is on lead generation in the financial space and using native advertising.
What you will learn:
- KJ’s story (2:38)
- A saturated market? (5:54)
- Black hat vs white hat marketing
- How should the affiliate industry change? (7:45)
- Adopting new technologies and ideas
- Has lead generation changed much between 2019 and 2021? (12:11)
- Facebook for lead gen (15:04)
- Using advertorials for lead gen (17:30)
- Selling lead overflow (21:25)
- Finding partners
- Get in touch with KJ (26:45)
KJ Mentality - Quotes From the Show
“The industry is evolving”
“We need to provide positive user experience”
“I always keep on trying new things”
“During the coronavirus, the only way they survived was through online marketing”
29 min - 098 | Where to Automate Client Management - With Araks Nalbandyan
Araks Nalbandyan is the director of marketing at 10Web. With over 6 years of experience in different agencies, she brings different and unconventional marketing approaches to life.
Mentioned in This Episode
- 14 day free trial with 10Web
What you will learn:
- Arak’s story (1:12)
- The importance of blogging in 2021 (3:02)
- Where to automate client management (4:01)
- The automation process
- Tasks you should NOT automate (10:03)
- Tips and tricks to increase retention rate (12:42)
- Don’t over promise; over deliver instead
- 10Web and AI assistance (15:50)
- What to include in a website in 2021 (16:39)
- Clarity is key
- Get in touch with Araks (18:45)
Araks Mentality - Quotes From the Show
“Do not over promise when you start working with a client”
“A satisfied client will bring more clients”
“People need to understand what you’re selling”
“Attention span is getting lower and lower”
24 min - 097 | Preparing Your Business for a 5x-10x Acquisition - With Scott Duke
Scott Duke is the founder of OpnRoad.io and Gateway Capital, organizations focused on helping business owners with revenues of $1M - $10M prepare their companies for sale into the private capital markets. Scott holds an MBA from the Jack Welch Management Institute, and is a Certified M&A Advisor and Certified Business Intermediary.
Mentioned in This Episode
- International Business Brokers Association (IBBA)
- Scott’s Giveaway: A video walkthrough of the preparation and selling of a small company (Coupon Code - "merged")
What you will learn:
- Scott’s story (1:25)
- Finding companies looking to sell (3:25)
- How does a business prepare to sell (11:15)
- $150 000 earning objective
- Evaluating your org chart
- How long does it take to sell? (22:47)
- Red flags for buyers: when is a business NOT ready to sell? (24:46)
- Managing owner dependency
- Staff loyalty and customer concentration
- Get in touch with Scott (28:46)
Scott Mentality - Quotes From the Show
“You are a minority”
“You are valuable in your company - if you stay around, you reduce the risk”
“It takes a while to learn how to delegate”
“Am I one phone call away from oblivion?”
32 min - 096 | How to Harness the Power of the Moon to Achieve Your Goals - With Kady Romagnuolo
Kady is a spiritual business coach, best-selling author, and international speaker. She helps entrepreneurs turn their passion project into a full-time sustainable career using the power of the moon.
Mentioned in This Episode
- Subscribe to the Moon Magic newsletter and get your FREE Moon Calendar (23:52)
What you will learn:
- Kady’s journey (1:05)
- The 4 principles to success (8:13)
- New moon phase
- First quarter moon phase
- Full moon phase
- Third quarter moon phase
- Connecting the moon phases to astrology (20:53)
- Get in touch with Kady (25:01)
Kady Mentality - Quotes From the Show
“The second step is all about planting seeds”
“It can’t be all about action”
“Give yourself permission to change”
28 min - 095 | How to Go from Stuck to Fulfilled - With Carolyn Rusin
Carolyn is a former Vice Principal, now Professional Life Coach! She found her path and changed her story. She now helps women go from stuck and overwhelmed to happy and fulfilled.
Mentioned in This Episode
- Brene Brown
What you will learn:
- Carolyn’s story (1:17)
- What’s making entrepreneurs and business people feel stuck in 2021? (6:26)
- The struggle of the work-life balance
- Overcoming challenges (9:25)
- Identifying negative patterns (11:17)
- 6 basic human needs
- How do you get unstuck? (22:00)
- Timeline Therapy
- 3 ways you can control your mood (25:05)
- Physiology, language, meaning
- Get in touch with Carolyn (28:48)
Carolyn Mentality - Quotes From the Show
“Sometimes people don’t even recognize where they’re at”
“We all need to feel important”
“Everyone can control their mood”
“We all need to know that there are things we can count on”
32 min - 094 | 5 Steps to Manifesting Your Dream - With Joe Garcia
Joe began his Network Marketing career in 1993, and his Global Organization has expanded to over 60 countries, generating over $2 billion in sales. His travels have led him to over 60 locations worldwide, where he has trained hundreds of thousands of people. He has a passion for helping people increase their conscious level, and help them believe God really does not make junk.
Mentioned in This Episode
- Joe’s website
- Kobe Bryant tribute
What you will learn:
- Joe’s story (1:21)
- 5 steps to manifesting your dreams (7:30)
- Identify what you really want in life (8:15)
- Sharing affirmations (18:20)
- Imagine that you’ve already achieved your dream (24:24)
- Visualize your dream every day (27:22)
- Act on your dream (32:51)
- Get in touch with Joe (39:14)
Joe Mentality - Quotes From the Show
“We’ve been programmed to not go after our dreams”
“Thoughts become things”
“Love will always overcome everything”
“Consistency is key”
44 min - 093 | Unleash Your Potential - With James Elliot
James Elliot teaches and speaks on how to become influential and confidently make a difference. He helps business leaders and business owners all over the world stand out, unleash their potential, successfully do what they love, help people, and make great money. He teaches people the tools, strategies, and mindsets that the most successful people in the world use to grow themselves and their businesses.
Mentioned in This Episode
- Unleash Your Power
- Jim Rohn
- The One Thing
What you will learn:
- James’ story (1:26)
- Characteristics of a great leader (6:52)
- Your relationships with people, including yourself
- Offering value
- Overcoming fears and pitfalls (10:07)
- Fail your way to success
- Pivot, shift, grow
- The Power Process (13:34)
- Putting yourself in a positive environment
- Neuro-Linguistic Programming (NLP) - what is it? (23:23)
- Using your words wisely
- The value of James’ coaching (27:58)
- Get in touch with James (32:31
James Mentality - Quotes From the Show
“Getting laid off was the best kick in the butt I ever got from life”
“I’ve had 7 successful businesses through my life”
“Fail your way to success - take action”
“Change can happen in an instant”
36 min - 092 | Putting the “Social” Back in Social Media - With Candace Huntly
Putting the “Social” Back in Social Media - With Candace Huntly
Is your business engaging with your audience enough? The star of today's episode is Candace Huntly, who will discuss how business owners and entrepreneurs can engage more on social media to make it "social" again. Candace is founding partner at SongBird Marketing Communications, an award-winning agency focused on Social Media, Public Relations, Branding, and Marketing.
What you will learn:
- Candace’s story (1:16)
- How has social media changed over the last 5 years? (3:42)
- Influencers, videos, and storytelling
- How are PR and social media overlapping? (5:10)
- Using social media as a research hub
- Starting your social media strategy (6:30)
- Getting into the customer mindset
- Emphasis on authenticity
- How can we make social media “social” again? (14:14)
- Making time for engagement
- Should you automate engagement? (17:56)
- Connect with Candace (24:52)
Candace Mentality - Quotes From the Show
“Social media is all about relationship building”
“Figure out who you are. Then figure out who your customer is”
“Nobody wants to see perfection”
“How can I build relationships with this content?”
28 min - 091 | Surf's Up: How a Surf Retreat Rebounded From a Pandemic - With Tyler Trafas
Today’s guest is Tyler Trafas, a long-time buddy of Jay’s from his days in Japan. He is a world traveler, author of the book Tropical Depression, and founder of One Wave Surf. One Wave Surf offers advanced coaching, surf guides, adventure travel, and surf-oriented Yoga instruction.
On top of some chats about ‘the good old days’, the two friends dive into how One Wave Surf was able to rebound off of the pandemic, as well as how to maintain a positive brand identity and reputation for your business.
Mentioned in This Episode
- One Wave Surf
- Anthony Bourdain
What you will learn:
- Tyler’s story (1:14)
- OneWave surf in March 2020 (4:10)
- Working through COVID
- What services does One Wave offer? (7:00)
- Focusing on a local audience (8:37)
- Marketing to tourists vs locals
- Developing a good online reputation (12:00)
- Getting clients to leave a review (15:42)
- Reflection time
- Paid advertising (19:44)
- Helpful or hurtful?
- Get in touch with Tyler (24:09)
Tyler Mentality - Quotes From the Show
“Our business benefits from the stoke factor”
“We were only shut down for 11 weeks”
“I can be selective on where I market”
“I’m just paying Google the minimum on ads”
29 min
About Drop The Mic with Jason Hunt
From the publisher's feed
Drop The Mic is the pulse of marketing brilliance, where the world's top marketers share their journey from start to stardom. Uncover the tactics and stories behind their success in a rapidly evolving…
industry. Each episode is a treasure trove of insights, offering inspiration and guidance for marketers at any level. Dive into the minds that shaped the marketing world and discover how to leave your own mark. This is where legends speak, insights sparkle and marketing magic happens.