Kurian Mathew Tharakan, a 27-year veteran in the sales and marketing sector, is the founder of StrategyPeak Sales & Marketing Advisors, a sales and marketing strategy firm. Mr. Tharakan is also the author of “The 7 Essential Stories Charismatic Leaders Tell,” an Amazon Best Seller that explains how anyone can use the power of story to move people and mountains.
Mentioned in This Episode
“All great marketing takes its cues from great religion” - Regis McKenna
Infographic on Kurian’s model
Be one of the first 5 listeners to tell Kurian you heard him on this show, and get a free Kindle copy of “The 7 Essential Stories Charismatic Leaders Tell”
LinkedIn
Twitter: @KurianTharakan- Kurian’s journey (2:38)
- The 7 Essential Stories Charismatic Leaders Tell (7:42)
- Your customer is the hero
Creation and Origin (9:44)
Our Identity, Beliefs, and Values (12:24)
The Big Idea (12:45)
The Enemy We Face (15:07)
The Mighty Winds (18:16)
The Journey We Must Undertake (24:29)
The Metanarrative - Why We Will Win (27:38)- Creating your 7 stories (31:38)
- Get in touch with Kurian (33:12)
Kurian Mentality - Quotes From the Show
“Inspire people with your presence”
“We’re in the transformation business”
“You have to be cognisant of culture”
“The 7 stories are intended to answer 7 primal questions in your client’s head”