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Drop The Mic with Jason Hunt episodes
- 120 | Reintegration in the Office - With Michael Hynes
Mike is the author of The Myth-Guided Mind: Unleash your God-Given Genius at Work and at Home. He’s a corporate coach to creative leaders, top professionals and rising stars. Mike amplifies innate strengths in his clientele and teaches how to apply these to real-life challenges.
Mentioned in This Episode
- The Myth-Guided Mind: Unleash your God-Given Genius at Work and at Home
- Podcast episode with Mike Ulmer
- Mike’s LinkedIn
What you will learn:
- Mike’s story (2:52)
- Empathy in the workplace
- How to be an empathetic leader (7:26)
- Emphasizing results
- Reintegration in the office (16:56)
- Having conversations
- Getting back to real human interaction
- The Myth-Guided Mind (27:09)
- Stopping limiting beliefs
- Get in touch with Mike (31:50)
Mike Mentality - Quotes From the Show
“At the leader level, you are setting the vision”
“What’s your real why?”
“Vulnerability is creating opportunity for us to be better humans”
“If we’re not laughing we’re not learning”
“If there’s someone that’s better than you are, go find them and hire them”
34 min - 119 | The Importance of 'Made In Canada' Creative - With Ian Adler
Ian Adler is Vice President and Chief Marketing Officer for PepsiCo Foods Canada.
Mentioned in This Episode
- Simon Sinek
- Ian’s LinkedIn
- Ian’s email
- Mr Rogers video
What you will learn:
- Ian’s story (2:01)
- Pivot points for PepsiCo (3:45)
- Content and creative
- Breaking into a new market (9:05)
- ‘Made in Canada’ marketing creative (11:52)
- Collaborative marketing
- Enabling others to follow your lead (18:20)
- Remembering your vision
- Marketers = revenue drivers (21:29)
- What’s your ninja superpower?
- PepsiCo’s social media strategy (25:06)
- Get in touch with Ian (28:18)
Ian Mentality - Quotes From the Show
“Just because you can enter a market doesn’t mean you should“
“Behind every number, behind every data point, there’s a heartbeat”
“I always encourage people to have a vision”
“I believe in diversity of thought”
“We’ve got to do what’s right by consumers”
31 min - 118 | How to Leverage Conversational Commerce - With Paul Ace
Paul Ace is the CEO of Amplify C-Com. He helps 7 figure high ticket course creators break through their glass ceiling to generate an extra six/seven figures+ in new revenue using conversational commerce.
Mentioned in This Episode
- StrengthsFinder 2.0
- Small Giants: Companies That Choose to Be Great Instead of Big
- Amplify C-Com
- Road Less Stupid
What you will learn:
- Paul’s story (2:03)
- What is conversational commerce? (6:35)
- Determining lifetime customer value
- The recipe to conversational commerce
- Conducting customer surveys (13:44)
- Optimizing the back-end
- The tools to use (18:21)
- Traffic generation platforms
- The future of conversational commerce (21:45)
- Amplify C-Com’s marketing strategy (25:28)
- Get in touch with Paul (28:28)
Paul Mentality - Quotes From the Show
“If I was having a conversation with someone, how would I write”
“What’s the most profitable path?”
“If they haven’t bought, find out WHY”
“Don’t just look at the buyers; look at the highest value buyers”
“We win when they win”
31 min - 117 | The 5 R's of Risk Management - With Maiko Sakai
Maiko is an NYC-based niche specialist for creative entrepreneurs. She helps service business owners shift from operating a transactional business to a transformational business through her 2 business programs, “Define + Refine Your Profitable Niche” and “Business Optimizer 360.”
Mentioned in This Episode
- Maiko’s website
- The Impact Creation Architype Quiz
- Maiko’s Twitter
What you will learn:
Maiko’s story (2:08)
The Impact Creation Architype Quiz (5:36)
Why risk management? (11:04)
The 5 R’s of risk management: (14:23)
1 - Regrouping (14:44)
2 - Redundancy (14:58)
3 - Reinforcement (16:55)
4 - Repositioning (18:45)
- Overcoming the “no one can do it better than me” attitude
5 - Resources (24:08)
Get in touch with Maiko (26:03)
Maiko Mentality - Quotes From the Show
“Future-proof your business”
“You want to have a simple yet effective risk management system”
“Stay open-minded because people may surprise you”
“Life isn’t about finding yourself, life is about creating yourself”
29 min - 116 | 7 Strategies For High-Quality Leads - With Shiv Gupta
At just 17, Shiv started his journey to the digital marketing world. For the initial three years, he worked as a freelancer and performed his own research-based projects and grabbed deep knowledge of the industry. He later, gained technical skills and market knowledge. He later started a digital marketing agency to serve people at a larger level and be a guide to his own team. It was then that he founded Incrementors.
Mentioned in This Episode:
- Zoom
- Streamyard
- Incrementors
- Shiv’s Youtube channel
What you will learn:
Shiv’s journey (1:45)
Lead generation vs demand generation (3:46)
7 strategies for high-quality leads
- Providing value (6:26)
- Content marketing strategy (8:32)
- Legitimizing your brand (10:28)
- Virtual events and webinars (13:47)
- Social media strategy (16:45)
- Leveraging ads and case studies (19:07)
- Develop the customer journey and buyer personas (22:24)
Get in touch with Shiv (25:03)
Shiv Mentality - Quotes From the Show
“Offer things of REAL value”
“There should be at least 7 touchpoints before your ideal customer makes a purchase”
“Always focus on your customer’s need”
“People buy from you when they like you, and people like you when they know you”
“Demand generation is not about doing different things, it’s about doing things differently”
28 min - 115 | The 4 Vital Questions to Making More Money in Your Business - With Stephen Somers
Stephen Somers is the co-founder and CEO of a company called Grow My Reach and has developed a promotional system that ANY online business can use to scale and grow instantly.
Mentioned in This Episode:
- The One Thing - book by Gary Keller
- Marketplace Superheroes
- Grow My Reach
- Ready, Fire, Aim - book by Michael Masterson
What you will learn:
- Stephen’s journey (2:46)
- The avatar of Grow My Reach (5:06)
- The 4 vital questions every business needs to know to make money (6:58)
- 1 - Who is your avatar?
- 2 - What problem do I solve for that person?
- 3 - How can I solve the problem?
- 4 - What can I offer them?
- Where to allocate your focus and how to delegate (16:13)
- Use your calendar wisely
- Set time for business meditation
- How to leverage your assistant (21:37)
- Stephen’s marketing strategy (25:40)
- Relational capital
- Get in touch with Stephen (30:17)
Stephen Mentality - Quotes From the Show
“You can use the clients you have now to grow”
“Take the time to think”
“If it doesn’t go into your calendar it’s not going to happen”
33 min - 114 | The Future of Content Marketing - With George Chasiotis
Georgios Chasiotis is the Managing Director of MINUTTIA, a content and SEO agency helping SaaS and tech companies drive organic growth.
Mentioned in This Episode:
- George’s LinkedIn
- MINUTTIA
- The SaaS SEO Show Podcast
What you will learn:
- George’s journey (1:40)
- Content marketing - micro SEO
- Coming up with a content plan (8:19)
- Weighing the metrics
- Does social media play into the strategy? (12:39)
- User behaviours on your website (15:37)
- The future of content marketing (19:14)
- Understanding the present
- Moving away from the plastic
- Minuttia’s marketing strategy (23:55)
- Get in touch with George (26:25)
George Mentality - Quotes From the Show
“SEO is way more complicated than it used to be”
“Social media should be a part of the equation”
28 min - 113 | Why Most Entrepreneurs Can't Retire - With Sean Tepper
Sean Tepper is the Founder and CEO of Tykr, an all-in-one stock screener and educational platform that helps you manage your own investments.
Mentioned in This Episode
- Sean’s podcast
- Books by Phil Town: Rule one and Payback Time
- Sean’s email
What you will learn:
- Sean’s story (3:00)
- The platform for beginner investors (7:38)
- An educational place
- Why most entrepreneurs can’t retire (10:46)
- Don’t put all your eggs in one basket
- Getting started in the stock market (15:12)
- What does it mean to be overpriced (16:29)
- Think long-term
- What does it mean to be underpriced? (18:58)
- Industries to focus on (20:17)
- Tykr’s marketing strategies (22:28)
- Get in touch with Sean (23:36)
Sean Mentality - Quotes From the Show
“How do you reduce the risk of losing money?”
“It’s all about re-education”
“People don’t want to buy a job”
“Start with businesses you know”
26 min - 112 | How to Crush Your Virtual Presentation - With George Torok
Mentioned in This Episode:
- George’s email: [email protected]
- George’s podcast: Your Intended Message
What You Will Learn:
- George’s story (2:07)
- Challenges with presenting virtually (4:12)
- How to give off passion in your virtual presentation (5:45)
- Think TV
- Virtual background choice (8:33)
- Mentally preparing for a presentation (11:21)
- Know the value you bring
- How to use slides (14:57)
- Don’t forget the face-to-face
- How long should a virtual presentation be? (19:10)
- Live vs playback
- The art of closing (22:06)
- Get in touch with George (24:40)
George Mentality - Quotes From the Show
“Effective presentation is all technique”
“See a person through the camera”
“You don’t have to be perfect”
“Get rid of the distractions”
27 min - 111 | Why Music Licensing Should be a Strategic Brand Choice - With Sam Parvin
Sam Parvin helps senior-level brand marketers to use music strategically and execute with ease, so that they are contributing value to their consumers and simultaneously creating a stronger brand. She is passionate about sharing her very specialized expertise in navigating the music licensing space to help people inspire the world through their marketing communications. She is a globally-awarded music supervisor for brands such as Coca-Cola, Maker’s Mark, Corona, and GMC.
Mentioned in This Episode
- Sam’s email: [email protected]
- Sam’s website: https://parvin-music.com
- Barilla Pasta
What you will learn:
- Sam’s story (2:44)
- Why senior-level brand marketers should care about music (7:52)
- What’s the right music for your brand? (10:56)
- What value do you bring?
- Filling the music void (13:35)
- Targeting the right audience
- How effective is music?
- Industries that can benefit from incorporating music into their strategy (26:10)
- Be more effective in your music use (29:39)
- Putting music on the list
- Get in touch with Sam (33:01)
Sam Mentality - Quotes From the Show
“We need music in our world”
“Everybody feels connected to music”
“Have someone in charge of music from start to finish on your project”
“Meet your audience where they are”
36 min
About Drop The Mic with Jason Hunt
From the publisher's feed
Drop The Mic is the pulse of marketing brilliance, where the world's top marketers share their journey from start to stardom. Uncover the tactics and stories behind their success in a rapidly evolving…
industry. Each episode is a treasure trove of insights, offering inspiration and guidance for marketers at any level. Dive into the minds that shaped the marketing world and discover how to leave your own mark. This is where legends speak, insights sparkle and marketing magic happens.