Drop The Mic with Jason Hunt

What is your business story? In this episode, we speak to Zach Greaves the founder and Director of Artus Digital Marketing - a UK-based copywriting business. He shares with us why the Power of Story is important in Marketing. He specializes in Helping You Tell Your Business' Story, Copywriting, Website Copy, blog writing, Social Media Management, and Reputation Management. Please welcome Zach Greaves.

Zachr author’s story (2:30)

Zach’s story(from burnout to victory) (3:00)

Zach’s employment history

Why the power of story is relevant  in 2022 (5:27)

Why getting exterior perspective to your business is important (7:30)

Some of the tools Zach uses (10:00)

Diversifying your writing niche (11:40)

The research process (14:00)

overcoming writer's block(16:44)

Difference between blog copies and social media copy(19:00)

Always understand the purpose of your content before publishing (21:28)

The power of story through email (22:15)

How Zach is marketing his business(24:40)

Get in touch with Zach (26:51)

What kind of a leader are you? How are you leading your team? and most importantly how do you manage your emotions towards your subordinates at work? well, in this episode we are privileged to host a leadership advisor, coach, and CEO Susan Drumm. She shares with us effective ways to run a team for maximum production. She focuses on developing the capacity and mindsets to lead in today’s disruptive environment. She brings a wealth of knowledge and experience as she has personally coached billionaire CEOs, prominent Fortune 50 executive teams, and incredible entrepreneurs that set out to disrupt the marketplace. Please welcome Susan Drumm.

Susan Drumm’s background (2:40)

Susan Drumm’s opinion on what enlightened leadership is (5:48)

Building emotional intelligence.

Effective ways that leaders use to show emotions towards their juniors (8:44)

The power of music in dealing with emotions (11:03)

Challenges that business leaders are currently facing (17:10)

Building on connectivity

Ways in which good leadership attracts effective talent to the business (23:00)

How Susan Drumm is marketing herself (25:11)

Get in touch with Susan Drumm (26:00)

One of the lessons that the  Covid-19 pandemic has taught entrepreneurs, is to always make sure that their businesses are adaptive and dynamic to the new normal of the world. In this episode, we speak to one Serial entrepreneur Lauren Cohen. She is an International Lawyer, Realtor, and Cross-Border Expert. Originally from Toronto and now in South Florida, Lauren is also a best-selling author and sought-after speaker, and she launched her podcast, INVESTING ACROSS BORDERS, in late 2020. Lauren’s superpower rests in paving a path to immigration visas through real estate and business investment, navigating the path for clients to invest, live, work and play across borders. We hope this episode will help your business broaden its operational radius, expand your network, and enable your brand to grow. Please welcome Lauren Cohen.

What you will learn:

Lauren’s Journey (2:20)

How her business model came about (4:40)

Lauren's real estate background.

Canadian entrepreneur Vs USA entrepreneur (6:02)

Why Investing across the boarders is so attractive for entrepreneurs nowadays (8:45)

Climatic Challenges facing Entrepreneurs (11:45)

Mistakes that beginner investors do (13:35)

The easiest way to get started (17:20)

Process of setting up the business (20:35)

Get in touch with Lauren (25:30)

Are you continuously struggling to understand or adapt to the ever-changing SEO and content marketing world? Do you want your content to rank higher and convert but you are not sure which approach to take? well, in this episode we speak to  James Scherer who is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale. We talk about the future of content marketing and where he sees things progressing as we continue to evolve in the digital marketing landscape. I hope this episode helps you to pull out some valuable takeouts that are going to grow your business and lead to meaningful results. Please welcome James Scherer.

What you will learn:

James Background  (2:50)

Enterprise marketing vs Start up marketing (4:05)

Different marketing techniques and Strategies

Content Marketing Categories (6:30)

SEO keywords

Marketing strategies for Small and Medium sized businesses (8:20)

Competitor Research (15:05)

The future of content marketing (20:03)

Get in touch with James Scherer (25:09)

Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results.

Mentioned in This Episode

What you will learn:

Tim Mentality - Quotes From the Show

“We don’t value other people’s perspective enough”

“Your website is the cornerstone of your marketing”

“The goal of testing is to learn something”

“Everything, including marketing, is about people”

Mark Colgan is a Techstars 18′ Alumni, 6-figure agency owner, B2B SaaS growth marketer, sales coach, MarTech geek and startup mentor.

Mentioned in This Episode

What you will learn:

Mark Mentality - Quotes From the Show

“Have a conversation with somebody”

“A multichannel approach is key with outbound marketing”

“A relevant message still trumps everyone else”

“You can’t sell car insurance to someone who doesn’t own a car”

“The moment I stop selling is when I sell more”

Shane Austrie is renowned in the MarTech space. He previously worked & consulted for advertising companies like Facebook, Reddit, Tapyjoy, and more. He is currently the CEO of SVC and the CTO of Curastory.

Mentioned in This Episode

What you will learn:

Shane Mentality - Quotes From the Show

“User-generated content is killing it right now”

“You have to start understanding where your customer is at”

“Lifetime value is based on your overall interactions with the user”

Are you having trouble with email? Liz Wilcox is an email strategist serving bloggers, freelancers and online business owners. She helps them build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

Mentioned in This Episode

What you will learn:

Liz Mentality - Quotes From the Show

“You want to get your email seen”

“Write like you’re writing to a friend”

“If you don’t have time to write a long email, no one will have time to read it”

“You don’t have to tell stories all the time”

Nataly is an award-winning author and life & wellness coach. After completing Life & Wellness Coach Certification, an approved ACSTH ICF program from Canada Coach Academy, Restokian specialized in Arts & Science of Relationships; Understanding Human Needs at the University of Toronto.

She recently received her Certificate of AESTHINT15:Rhetoric: The Art of Persuasive Writing & Public Speaking from Harvard University. She was a TV show host & journalist for over 2 decades in Lebanon and now resides in Montreal, Quebec.

Mentioned in This Episode

What you will learn:

Nataly Mentality - Quotes From the Show

“We should all write because we all have a story to tell the world”

“Writing is an art - a gift”

“The screen is not real life”

“Whether you are single, married, or looking for someone, love yourself”

Chris is the CEO/co-founder of FlowChat. He has a unique way of acquiring new customers. His organic tools and strategies have led to boosting his company and others’ to over $100k/mo in revenue. When Chris isn’t building businesses, he’s building a life-long marriage, a world-impacting family, and competing on American Ninja Warrior.

Mentioned in This Episode

What you will learn:

Chris Mentality - Quotes From the Show

“High ticket is a magical land - people end up paying you more money and then asking less of you”

“You’re able to serve your clients at a much higher level”

“If you’re a service, find that one part of how your serving somebody that you can turn into a utility”

Bonus quote from Jay - “Price is only an issue in the absence of value”