Drop The Mic with Jason Hunt

Drop The Mic with Jason Hunt

By Jason HuntBusinessMarketing
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Drop The Mic with Jason Hunt episodes

  • 150 | How can a business can differentiate itself and stand out from the crowd with Matthew Stibbe

    In this episode, we're talking about how a business can differentiate itself and stand out from the crowd. And my guest on this episode is Matthew Stibba. Matthew is a serial entrepreneur, marketing maven, writer, pilot and wine enthusiast, but not necessarily all in that order. He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP, and contributed to Wired, Forbes and Popular Science. He knows his content marketing, and we're going to talk about some of the ways that you can get your business to stand out through content marketing and some of the hacks that you need to avoid as we enter 2023. Without further ado, let's kick it to my chat with Matthew.

    Key Timecodes

    Matthew Stibbe’s background(1:34)

    What articulate marketing specializes in(2:13)

    Specific Niches articulate marketing specializes in(3:08)

    Challenges Tech companies are facing(11:41)

    The AI content(15:32)

    Make your brand stand out from the crowd(23:03)

    Get in Touch(26:53)


    31 min
  • 149 | No Scaling Problem is Too Big to Solve with Gabriela Pulido
    No Scaling Problem is Too Big to Solve

    No Scaling Problem is Too Big to Solve. Is your business relying entirely on referrals? Do you want to take it to the next level but you are wondering how and where to start? In this episode, we narrow down on scaling. We discuss what scaling is in relation to business, the challenges experienced while scaling, and most importantly the steps to take to achieve this.

    We also discuss the roles played by team members in actualizing your business scaling plan. Listen in and find out the key drivers that will help you propel your brand to that next level. This episode will help you see your brand past your logo as you will realize a brand is more than just a logo.

    We host an experienced strategic marketing executive with more than 30 years of building successful brands like Amerant, Endeavor, Insigneo, Lifeinvest, MISO, etc. She is a serial entrepreneur, mentor, advisor, mother of 4, and a passionate believer in the power of the right mindset to generate value while doing good. Please welcome Gabriela Pulido.

    Key Time Codes
    • Gabriela Pulido’s background(1:30)
    • What is scaling?(2:51)
    • Challenges businesses incur when they want to scale(3:58)
    • Know your WHY and how to get there(5:29)
    • Are there shortcuts to scaling(7:45)
    • Does the business’s team influence scaling?(9:34)
    • The hurdles encountered while scaling(11:05)
    • Innovating ways to connect(12:12)
    • Brands scaled to the next level by Gabriela Pulido(15:17)
    • Key Drivers to scaling your business(18:59)
    • Get in touch with Gabriela Pulido(22:01)
    • 25 min
    • 148 | How to prepare for a recession with Kyle Kotack
      How to prepare for a recession

      Is there a looming recession? If YES, how do you best prepare for it? In this episode, we discuss in depth what impacts (negative and positive)recession has on small businesses. We dive deeper into ways your business can come out of this and ways to pivot through the recession period. To help us through this topic, we host the President of Skylar Media an integrated digital agency that builds strategic solutions that solve real business challenges through a focus on brand, tech, and data, for forward-thinking clients throughout North America. Please welcome Kyle Kotack.

      Key Timecodes
      • Kyle Kotack background (1:22)
      • Is there a looming recession? (3:14)
      • The recession impacts (4:21)
      • Ways to prepare for a recession(6:01)
      • Be open-minded to a potential pivot within your business(7:41)
      • How to budget during a recession(9:18)
      • Does traffic increase during a recession? (12:29)
      • The TikTok effect(13:25)
      • The traditional marketing Methods(17:41)
      • The marketing techniques in 2022(21:05)
      • Get in touch with Kyle(23:14)
      • 26 min
      • 147 | The Marketing Strategies of a 7-Figure Ecommerce Business - Greg Potapenko

        What are some of the marketing strategies of a seven figure ecommerce business?. In today's episode, we're actually going to dive into not just ecommerce business, but lead generation as well and some of those tactics that are used to bring success to an affiliate marketing business.

        My guest on today's show has been an affiliate marketer for years. He is a two time ecommerce club award winning entrepreneur, affiliate marketer and e.com brand operator. He's generated over $20 million in revenue. He's also an active member of the reserve military force here in Canada. Please welcome Greg Potapenko.

        Key Timecodes

        • Greg Potapenko Background(1:45)
        • The brands he is working with(4:01)
        • What Kind of support does he provide to affiliates?(5:45)
        • Why the affiliate marketing route?(7:05)
        • The affiliates rules(8:50)
        • Client support in closing the leads(11:15)
        • Challenges facing Digital marketing(13:13)
        • What content to prioritize(16:11)
        • The best digital marketing platform(18:37)
        • How to deploy google ads(21:24)
        • Should you spend so much on display?(23:38)
        • How to use email for marketing(26:30)
        • Email Strategy for Ecommerce(29:04)
        • Get in touch with Greg Potapenko(32:54)
        • Key Timecodes

          • Greg Potapenko Background(1:45)
          • The brands he is working with(4:01)
          • What Kind of support does he provide to affiliates?(5:45)
          • Why the affiliate marketing route?(7:05)
          • The affiliates rules(8:50)
          • Client support in closing the leads(11:15)
          • Challenges facing Digital marketing(13:13)
          • What content to prioritize(16:11)
          • The best digital marketing platform(18:37)
          • How to deploy google ads(21:24)
          • Should you spend so much on display?(23:38)
          • How to use email for marketing(26:30)
          • Email Strategy for Ecommerce(29:04)
          • Get in touch with Greg Potapenko(32:54)
          • 36 min
          • 146 | The Best Ways To Grow A Local Business Online With Chris Pistorius
            The Best Ways To Grow A Local Business Online With Chris Pistorius

            What are  The Best Ways To Grow A Local Business Online? How can you get the right leads that convert for you? Well in this episode we speak to an online marketer with over 15 years of experience in dental marketing, He has worked with countless business owners across multiple facets of marketing, consulting, and coaching. He takes us through some of the most effective marketing platforms and how each social platform is different from the other. This episode is ideal for small service-based business owners as you are going to learn how to effectively leverage social media. You will also understand what the different age demographics are browsing for, the old age and the middle and the youth age groups. Chris Pistorius is going to guide you through your effective marketing journey to get your business out there. Please Welcome Chris Pistorius

            Key Timecodes

            Chris Pistorius’s journey to internet marketing(1:43)

            Places where service-based businesses should focus their attention(3:41)

            Best social platforms to advertise(5:48)

            The Demographic Behavioural difference on social media(7:56)

            Lead generation challenges in 2022(9:07)

            Why Chris Pistorius chose the dental niche(10:18)

            The Effective lead experience(13:21)

            How small businesses can leverage social media(19:06)

            Get in touch with Chris Pistorius(22:24)

            25 min
          • 145 | How To Reach Your Goals By Using The Power Of The Mind with Rosetta Qadhi

            In this episode, we're talking about how to reach your goals by using the power of the mind. My guest on today's episode is the CEO of the Thinking Grow Rich Caribbean Institute, a company called Life redesigned CFO of Q Solutions company real estate investor, clinical Hypnotherapist NLP, master practitioner, show host, author, and motivational speaker. She's a self-made businesswoman who defied the odds growing up, taking it upon herself to change her circumstances through the power of visualization. We're going to talk about the blueprint that she created for herself to manifest those dreams that she was able to achieve. This episode is geared towards entrepreneurs and small business owners, but it is also geared towards anybody that has dreams that they want to manifest and they want to attain and achieve. Without further ado, let's welcome Rosetta Qadhi.

            Key Time Codes
            • Rosetta Qadhi’s Background(1:45)
            • The Think and Grow Rich Book Influence(5:10)
            • Always be consistent(10:00)
            • Always have a blueprint in mind(11:34)
            • Micro actions make you achieve big goals(13:43)
            • Know where to focus your attention(16:42)
            • Why giving back to the community is crucial(19:05)
            • The Best Marketing Strategy(21:27)
            • Rosetta Qadhi’s Contact(25:45)
            • 29 min
            • 144 | How To Plan For An In-Person Conference with Cristina Cernei

              In-person conferences were one of the best ways to interact and create lasting relationships through networking then Covid-19 happened. There's been such a lull in traveling and having that face-to-face networking that it's a void that definitely needs to be filled. There is a  huge appreciation for these in-person conferences and events. You just can't get on that same level with somebody through a Zoom call or through a Google meet. There are experiences that happen at trade shows, at events, dinners, drinks, all that sort of stuff that happens and the memories that are made. And these are the key elements to building a long-term relationship with a potential client, and that's something that has been missed over the last couple of years. In this episode, we're going to dive into in-person conference networking and some of the things that you need to do to prepare yourself for that upcoming conference. AWSummit has a Trade show coming up at the end of August, which is taking place in Bucharest, Romania and this event makes this episode very informative and engaging. We speak to an event manager at AWSummit. Please welcome Cernei Cristina.

              Key Timecodes

              • Cristina Cernei Journey to becoming an event Manager(2:55)
              • Post the Covid -19 pandemic strategy(5:54)
              • How to properly plan for you to make the most out of the event experience(7:03)
              • Why it's important to get good speakers and entertainment for an event(8:22)
              • The importance of having different speakers from different industries(9:06)
              • How to choose the speakers and topics for an event(10:31)
              • How can a vendor or a sponsor get the most out of an event experience?(11:14)
              • The new ideas on how to connect at a summit(12:04)
              • Where attendees go wrong in a conference(14:17)
              • Best ways that AWSummit are marketing their events(17:57)
              • Get in touch with Cristina Cernei (18:59)
              • 25 min
              • 143 | How To Close More Leads Through Email with Luke Charlton

                How can you close more leads through email? My guest on today's episode is a client attraction specialist who works exclusively with coaches. He's helped over 10 coaches grow their businesses with paid ads and email marketing spanning 70 plus niches. He has a great resume as he has worked with a ton of well-known names in the advertising industry. He's got a very interesting strategy for nurturing that email list that you have and how to keep yourself not just top of mind, but position yourself as a well-known and trusted source not just in the niche that you're in, but also on a personal level as well. He breaks in and shares his entire strategy on how he nurtures his email list and gets them to close more frequently. Without further ado, let's welcome Luke Charlton.

                Key Timecodes

                • Luke Charlton’s journey(2:10)
                • How to determine a benchmark for a successful conversion rate(5:20)
                • The best method of getting your leads through the funnel(8:18)
                • The email strategy, headline, and lessons(15:40)
                • The email frequency sequence(23:01)
                • Get in touch with Luke Charlton(24:57)
                • 28 min
                • 142 | What high-achievers get wrong about career success with Brooke Taylor

                  What do high achievers get wrong about career success? My guest on today's episode is a career coach for conscious female leaders and a former Googler. Her transformational Group Coaching programs and workshops at companies like Google, Uber, and McKinsley have changed the lives of over 30 women globally. We're going to dissect topics such as the success wound. We're going to uncover what the success wound is and why it is critical to healing at the individual, organizational, societal, and global levels. We're also going to talk about the career achievement trap, the unspoken myths high achievers buy into about career success and fulfilment that keeps them trapped. Please welcome Brooke Taylor.

                  Key Timecodes
                  • Brooke Taylor background(2:27)
                  • The success wound(8:10)
                  • The drive to be successful(10:06)
                  • What high achievers get wrong(12:18)
                  • The difference between Hustling and Grinding(15:23)
                  • What is fulfilment?(17:23)
                  • The Fulfilment metrics(19:42)
                  • How Brooke Taylor is marketing her business(24:04)
                  • Get in touch with Brooke Taylor(24:55)
                  • 28 min
                  • 141 | Turning Buyers into Repeat Customers and Brand Advocates with Ed Frame

                    In this episode, we're turning buyers into repeat customers and brand advocates. And my guest on today's show is Ed Frame. Ed is the founder of Accessories Exemplify, all the way from Melbourne, Australia. He designed to exemplify to help businesses work with customers that truly appreciate them. They focus on getting qualified leads that turn them into long-term satisfied customers. Now, today I'm pretty confident we are going to reframe the conversation here and talk about the way that you are not just generating leads and not just closing sales, but what are you doing in your post-sales process to get that repeat customer and to get that or create that brand advocate? We talked about several of the tactics that Ed uses as well as the ones that we use at merged Media to get repeat clients spending more and using more of our services, which allows us in turn, a chance to provide more value to our clients. I'm sure you're going to love this episode with Ed Frame.

                    Key Timecodes
                    • Ed Frame Background(1:55)
                    • The offense and defence mechanism(3:57)
                    • Best practices for driving the conversion into your funnel(5:17)
                    • How to continue long-term relationships with your lead(8:27)
                    • Best platform to get leads(11:09)
                    • Make your customer become a repeat customer(15:16)
                    • Entice your customer to become a brand advocate (21:39)
                    • Get in touch with Ed Frame (23:39)
                    • 27 min

                    About Drop The Mic with Jason Hunt

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                    Drop The Mic is the pulse of marketing brilliance, where the world's top marketers share their journey from start to stardom. Uncover the tactics and stories behind their success in a rapidly evolving…