Making your content to be a success is one of the easiest things you can achieve if it's done right. Understanding your niche and narrowing it down is one of the key elements in getting your content out there and converting for you. In this episode, we speak to the CEO of Content Callout and a successful podcast host, He turns B2B brands into category thought leaders through little-known content marketing strategies. Please welcome Mark Raffan.

Key Timecodes

Mark’s Background (2:04)

Mark’s Speciality (3:12)

Marketing process

Challenging industries to work with (9:20)

Technical writing

What is a category? (10:37)

Making your content a success(inbound marketing) (14:34)

The easiest strategy for small business owners (16:56)

Mark’s Niche (18:54)

Get in touch with Mark (24:30)

Are you Struggling with email marketing and list building? are you Wondering what approach to take? Well, you are in luck as in this episode we speak to the Fresh Princess of Email Marketing, She is on a freakin' mission to help more businesses package up their magic and sell through email. Please welcome Liz Wilcox.

Missed Liz's first episode? find it here

Key Timecodes

Who Liz Wilcox is and what she does. (2:24)

What Email lead list generation is all about(3:40)

The importance of the quality of the list.

What some marketers are doing wrong? (6:37)

Make money with email.

High converting Lead magnetics(9:15)

Consideration level of awareness to a lead magnet list (12:36)

Best sources of traffic of generating lead magnet list(15:20)

Importance of branding (17:54)

Make the lead magnet your own(Brand Consistency)

The ideal actual landing page(21:09)

The future of email (24:03)

Get in Touch with Liz Wilcox (28:30)

Why Does the Right Measurement Matter? My next guest has more than 20 years of experience in digital media.  Having led global businesses and revenue lines at the world's foremost marketing, ad tech, and media companies, He joined Martin in 2019 as its president. In this episode, we dive deep into the technicalities of digital marketing. We talk at length about ad frequency, and why it's important to diversify your marketing. We will learn how, when, and where to inject your ad budget for effective results. Please welcome Lewis Rothkopf.

Key Timecodes

Lewis Rothkopf background [1:45]

Digital media changing trends  (2:25)

Consumer privacy laws (4:22)

Modern Measurement attributions (7:00)

Martin’s technology (8:40)

Latest popular beneficial marketing platforms (12:45)

Modern marketing trends (17:00)

Know how to hit consumers (19:00)

Ways of reaching your audience (20:20)

Martin AI and who it is built for (22:41)

Get in touch with Lewis (25:33)

Why should small businesses pay attention to Crypto, NFT's and Meta? Is the crypto space safe? well in this episode, we speak to Mishka Nizar as we try to answer these questions. Mishka Nizar is a legal and business consultant who is a non-traditional entrepreneur in Legal & Technology. She has a passion for Artificial Intelligence, cryptocurrency, NFT's and the metaverse. Mishka believes that these technologies will shape our future and she wants to help make that future a reality.

Mishka’s Background (3:00)

Why small businesses should pay attention to Crypto, NFT's and Meta (5:30)

Is Crypto a safe space? (9:00)

Cryptocurrency concept(11:40)

How small businesses can benefit from Crypto,NFT's, and Meta.(13:00)

NFT's backbone (17:20)

Meta marketing space projection (21:20)

Mishka’s future plan (24:55)

Get in touch with Mishka(28:42)

What is your business story? In this episode, we speak to Zach Greaves the founder and Director of Artus Digital Marketing - a UK-based copywriting business. He shares with us why the Power of Story is important in Marketing. He specializes in Helping You Tell Your Business' Story, Copywriting, Website Copy, blog writing, Social Media Management, and Reputation Management. Please welcome Zach Greaves.

Zachr author’s story (2:30)

Zach’s story(from burnout to victory) (3:00)

Zach’s employment history

Why the power of story is relevant  in 2022 (5:27)

Why getting exterior perspective to your business is important (7:30)

Some of the tools Zach uses (10:00)

Diversifying your writing niche (11:40)

The research process (14:00)

overcoming writer's block(16:44)

Difference between blog copies and social media copy(19:00)

Always understand the purpose of your content before publishing (21:28)

The power of story through email (22:15)

How Zach is marketing his business(24:40)

Get in touch with Zach (26:51)

What kind of a leader are you? How are you leading your team? and most importantly how do you manage your emotions towards your subordinates at work? well, in this episode we are privileged to host a leadership advisor, coach, and CEO Susan Drumm. She shares with us effective ways to run a team for maximum production. She focuses on developing the capacity and mindsets to lead in today’s disruptive environment. She brings a wealth of knowledge and experience as she has personally coached billionaire CEOs, prominent Fortune 50 executive teams, and incredible entrepreneurs that set out to disrupt the marketplace. Please welcome Susan Drumm.

Susan Drumm’s background (2:40)

Susan Drumm’s opinion on what enlightened leadership is (5:48)

Building emotional intelligence.

Effective ways that leaders use to show emotions towards their juniors (8:44)

The power of music in dealing with emotions (11:03)

Challenges that business leaders are currently facing (17:10)

Building on connectivity

Ways in which good leadership attracts effective talent to the business (23:00)

How Susan Drumm is marketing herself (25:11)

Get in touch with Susan Drumm (26:00)

One of the lessons that the  Covid-19 pandemic has taught entrepreneurs, is to always make sure that their businesses are adaptive and dynamic to the new normal of the world. In this episode, we speak to one Serial entrepreneur Lauren Cohen. She is an International Lawyer, Realtor, and Cross-Border Expert. Originally from Toronto and now in South Florida, Lauren is also a best-selling author and sought-after speaker, and she launched her podcast, INVESTING ACROSS BORDERS, in late 2020. Lauren’s superpower rests in paving a path to immigration visas through real estate and business investment, navigating the path for clients to invest, live, work and play across borders. We hope this episode will help your business broaden its operational radius, expand your network, and enable your brand to grow. Please welcome Lauren Cohen.

What you will learn:

Lauren’s Journey (2:20)

How her business model came about (4:40)

Lauren's real estate background.

Canadian entrepreneur Vs USA entrepreneur (6:02)

Why Investing across the boarders is so attractive for entrepreneurs nowadays (8:45)

Climatic Challenges facing Entrepreneurs (11:45)

Mistakes that beginner investors do (13:35)

The easiest way to get started (17:20)

Process of setting up the business (20:35)

Get in touch with Lauren (25:30)

Are you continuously struggling to understand or adapt to the ever-changing SEO and content marketing world? Do you want your content to rank higher and convert but you are not sure which approach to take? well, in this episode we speak to  James Scherer who is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale. We talk about the future of content marketing and where he sees things progressing as we continue to evolve in the digital marketing landscape. I hope this episode helps you to pull out some valuable takeouts that are going to grow your business and lead to meaningful results. Please welcome James Scherer.

What you will learn:

James Background  (2:50)

Enterprise marketing vs Start up marketing (4:05)

Different marketing techniques and Strategies

Content Marketing Categories (6:30)

SEO keywords

Marketing strategies for Small and Medium sized businesses (8:20)

Competitor Research (15:05)

The future of content marketing (20:03)

Get in touch with James Scherer (25:09)

Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results.

Mentioned in This Episode

What you will learn:

Tim Mentality - Quotes From the Show

“We don’t value other people’s perspective enough”

“Your website is the cornerstone of your marketing”

“The goal of testing is to learn something”

“Everything, including marketing, is about people”

Mark Colgan is a Techstars 18′ Alumni, 6-figure agency owner, B2B SaaS growth marketer, sales coach, MarTech geek and startup mentor.

Mentioned in This Episode

What you will learn:

Mark Mentality - Quotes From the Show

“Have a conversation with somebody”

“A multichannel approach is key with outbound marketing”

“A relevant message still trumps everyone else”

“You can’t sell car insurance to someone who doesn’t own a car”

“The moment I stop selling is when I sell more”