Drop The Mic with Jason Hunt

You often put in your brains and brawn to develop that Instagram content to grow your follower base. Yet you need help understanding why your follower numbers still need to improve. All you ever manage is just a few comments or likes from a handful of your followers. How is it that many other Instagram content creators in your niche are attracting and growing their follower numbers? You must wonder! 

In today’s episode, hear from Raymond Ahn about how you can realize meaningful Instagram follower growth with your published content. Ray reckons there is no definite route to grow your social media follower numbers. However, applying some hacks and tricks goes a long way to help you reach a greater audience and win over new targeted followers. We discuss optimizing your bio, leveraging branded hashtags, timing when to make your Instagram post, and keeping consistent. 

Ray offers invaluable advice on becoming social media savvy and, in turn, realizing follower growth. He asserts the importance of spending significant time self-educating on the workings of these sites. It would benefit you greatly to understand the algorithm of Instagram, for instance. Our guest cautions on the need to stay vigilant by ensuring ownership of your followers as you can be locked out of a platform at any time, the Trump style. Finally, learn about the potential and opportunities that abound in the newer platforms in Web3. This episode is truly worth your listen!

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Do you desire to increase the number of people your marketing content reaches on various social media sites? In today’s competitive, fast-changing business environment, it can prove challenging for a small or medium business to create original, consistent and impactful multi-use content. You can gradually grow your organic social media reach and close more sales by adequately leveraging multi-use content. Our expert today is our very own Mandi Gould at Merge Marketing, who shares how you can optimize your marketing content on TikTok, Instagram, Youtube, and Facebook.

As you will learn in this highly informative episode, multi-use content is worlds apart from merely copying content from one social media site to the next. Mandi underscores the need to repurpose your content that functioned successfully on Youtube, for instance, before pushing the message to TikTok or Instagram. Indeed you can use clips from the video you uploaded on Facebook to create an interesting Instagram reel that your target followers will appreciate. Alternatively, you can create a great tweet by borrowing words from your most successful post to your Instagram caption. Only some messages will be appropriate for some marketing platforms; thus, you should tweak each message to fit. Furthermore, she gives a thorough understanding of ever-green content and its essential place in today’s digital marketing.

With a greater focus on Tik-Tok, Mandi provides best practices for successfully using your multi-use marketing content. She rightly advises the need to hop on trends and find ways to adapt them to your niche. In general, learn from our expert how you can utilize that awesome videos, graphics, or text across multiple platforms to grow your marketing reach. As is our tradition, discover Mandi’s pick for our company’s brand ambassador.

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Is it about time your business benefited from an SEO program? Search Engine Optimization (SEO) is increasingly the go-to strategy for organizations to boost the ranking of their websites in search engines. Knowing the perfect jump-off point for starting an SEO program can be a rather complicated affair. It is crucial to get that timing right if you intend for your brand to climb in google search rankings by standing out from competitors.

Many SEO agencies promise great results within 4 to 6 months of running the program but is that often the case? As Todd cautions, plenty of overly cheap SEO programs on offer would not deliver the rankings sought after. Discover some of the right questions you should ask a potential SEO company before entrusting your cherished brand with them.

The key takeaway from this insightful episode is the need to stay consistent with your SEO program, given the ever-changing trends on Google. Staying dormant in the SEO game can adversely affect your website and, by extension bottom line. Have you ever wondered why SEO packages often vary from one agency to another? Yet still, do you have the proper budget and expectations for your SEO program? For answers to these questions and more, get insights from our SEO expert Todd Foster in this episode. Learn how to leverage your SEO program to the fullest today!

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Funnels have been part and parcel of marketing and sales processes. However, with the advancement of technology and change in consumer behaviour, you may wonder if funnels still have a place in today’s way of doing business. 

In this episode, we hear from a digital marketing expert about the place of funnels in modern-day business. He shares with us the six steps of his growth funnel domination framework and how it wins in the game of sales and marketing today. The undisputable overall verdict is in the affirmative that funnels are still crucial.

He is a Digital Growth Consultant running a Performance Marketing and Funnel Agency helping start-ups scale to 7 Figures. International Best Selling Author International Keynote Speaker. Please welcome Piyush Kukreja.

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(01:40) Piyush Kukreja career background in digital marketing

(05:59) What does he attribute the successful downloads of his e-book to? (Focus on few targeted follower clients than many non-client followers)

(11:10)What are growth funnels?

The 6-step growth funnel domination framework

(11:28) Step 1: Foundation - create profile for primary customer

(14:14) Step 2: Mapping your funnel

(15:12) Guide to creating your own small quizzes from codecanyon.net

(17:15) Step 3: seeking targeted quality traffic

(18:39) Show the right message at the right time on the right platform

(19:14) Research for targeted messaging

(20:39) Step 4: Launching the product: direct traffic on landing page and leverage email automation

(30:41) Step 5: Using heat map and google analytics

(32:32) Step 6: Scale your funnels to the moon

(33:36) Piyush’s contact information

In today’s digital business climate, how best a sales team utilizes technology can differentiate between successfully closing a deal or losing out on a client. Closing sales is the most crucial final step for a sales team after prospecting, building a relationship, and performing a demo. There is no denying, therefore, that closing sales are the most challenging undertaking that demands sales reps deploy an array of tips and tricks to help expedite the deal closure.

In this episode, sales expert Kevin Snow shares with us the hacks for closing sales with automation. He reckons that the sales landscape is ever-evolving, and thus the sales team needs to continuously re-evaluate to keep pace with the evolving customer purchase decisions. With the growth of sales-transformative AI/ML-led tools, Kevin underscores the need for enterprises to leverage these technologies by making meaningful incremental changes in their sales processes. Interestingly, he touches on the place of a deal-closing pitch and why it is crucial to involve the sales team right from designing and deploying the sales automation tools of choice.

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In today’s digital marketing world, converting a visitor into a customer is one of the most coveted things. Every webpage owner yearns to have everyone click on their ad to develop enough interest in the product/service offered, sign up for the newsletter, or make an order. Landing pages are the first punch in running a successful digital marketing campaign. It is one thing to have landing pages and yet another to have landing pages that convert your web page visitor into a buying client. A landing page is only successful when it has an established audience and a call to action. 

In this episode, you will learn from our guest expert that making a successful landing page does not just entail creating it and then sitting back and hoping for the best. You will need to follow it with a selection of best practices to get the very most out of your landing page. 

Learn from digital marketing expert Alisha Conlin-Hurd how to build a functional landing page that attracts visitors and turns them into paying customers.

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Is your marketing plan working for you? is it helping you scale your business and growth? If these questions linger, then this episode is yours. When examining your marketing plan, You need to look at and explore that entire customer journey from that initial touchpoint to the point of sale. And that initial touchpoint could be an organic Facebook post; it could be a billboard, an email, or a conversation.

It's essential to leave a digital trace in your marketing campaign. This way, you can get crucial data on where your traffic is emerging from.

To help us dive deep into this topic, we host the co-founder and chief marketing officer at Dream Data. He has an exceptional growth mindset, is data-driven by heart, and loves all parts of scaling businesses. Now, when we start talking about connecting your marketing to revenue, a lot of marketers and business owners don't understand what that means proper attribution a lot of marketers. Please welcome Steffen Hedebrandt.

 Content Marketing Made Simple - Jesse Schoberg.

Are you a content writer struggling with getting traffic to your content or blog posts? In this episode, we dive deep into the nitty gritty of content writing. We discuss the challenges and hurdles experienced when producing and publishing content. Learn how to optimize your content effectively and how best to implement your SEO strategy. We talk about how to write good content correctly that will help your content rank and drive traffic. Finally, we indulge in AI-generated content, its impact, and what the future is for content writing and marketing. Originally from the States, Jesse has been living around the world for over a decade.

To help us through this, We host a developer by trade who has been managing remote teams for over 15 years. Recently selling his other projects, he’s now co-founded DropInBlog, where he focuses his time as CEO. Please welcome Jesse Schoberg.

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How can companies differentiate themselves in a crowded field? My guest on today's episode is Alannah Della. Alannah is the brand director of FanDuel. If you're not familiar with FanDuel, there's a good chance you're probably not a sports watcher. Every single Sunday, as I watch football, I am inundated with content in the form of commercials from FanDuel.

It's all over my social media. It's all over the web pages that I'm browsing. They're doing a very good job marketing themselves, and they are in a very crowded market, specifically in the area we live in, which is Ontario, where the regulations have changed quite drastically in the gambling and casino area over the last year or so. But Atlanta is going to be an excellent guest to talk about this topic. Alana is an award-winning marketing strategist with ten years of experience leading breakthrough creative campaigns leveraging storytelling, and she has built compelling brand connections that drive commercial results.

Alannah Della currently holds the position of director of content and brand of FanDuel, where she leads content and brand execution against FanDuel's multiyear TSN partnership and campaign development with their very other teams and league partnerships. Without further ado, let's kick it to my chat with Alannah Della.

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Are you an affiliate marketer? Are you thinking of getting started as an affiliate marketer? In his episode, our guest has 20+ years of experience in online gambling and affiliate marketing. His startup StatsDrone aims to make your life easier, starting in affiliate marketing.

We discuss at length what affiliate marketing is, the changing trends in the niche, and strategies on how to generate traffic. In this episode, you will also get advice on how to get started as an affiliate marketer and finally find out whether it's best if you diversify your target niche or if you should identify one niche and go with it. To help us through this topic, we host John Wright.

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