Is your marketing plan working for you? is it helping you scale your business and growth? If these questions linger, then this episode is yours. When examining your marketing plan, You need to look at and explore that entire customer journey from that initial touchpoint to the point of sale. And that initial touchpoint could be an organic Facebook post; it could be a billboard, an email, or a conversation.

It's essential to leave a digital trace in your marketing campaign. This way, you can get crucial data on where your traffic is emerging from.

To help us dive deep into this topic, we host the co-founder and chief marketing officer at Dream Data. He has an exceptional growth mindset, is data-driven by heart, and loves all parts of scaling businesses. Now, when we start talking about connecting your marketing to revenue, a lot of marketers and business owners don't understand what that means proper attribution a lot of marketers. Please welcome Steffen Hedebrandt.

 Content Marketing Made Simple - Jesse Schoberg.

Are you a content writer struggling with getting traffic to your content or blog posts? In this episode, we dive deep into the nitty gritty of content writing. We discuss the challenges and hurdles experienced when producing and publishing content. Learn how to optimize your content effectively and how best to implement your SEO strategy. We talk about how to write good content correctly that will help your content rank and drive traffic. Finally, we indulge in AI-generated content, its impact, and what the future is for content writing and marketing. Originally from the States, Jesse has been living around the world for over a decade.

To help us through this, We host a developer by trade who has been managing remote teams for over 15 years. Recently selling his other projects, he’s now co-founded DropInBlog, where he focuses his time as CEO. Please welcome Jesse Schoberg.

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How can companies differentiate themselves in a crowded field? My guest on today's episode is Alannah Della. Alannah is the brand director of FanDuel. If you're not familiar with FanDuel, there's a good chance you're probably not a sports watcher. Every single Sunday, as I watch football, I am inundated with content in the form of commercials from FanDuel.

It's all over my social media. It's all over the web pages that I'm browsing. They're doing a very good job marketing themselves, and they are in a very crowded market, specifically in the area we live in, which is Ontario, where the regulations have changed quite drastically in the gambling and casino area over the last year or so. But Atlanta is going to be an excellent guest to talk about this topic. Alana is an award-winning marketing strategist with ten years of experience leading breakthrough creative campaigns leveraging storytelling, and she has built compelling brand connections that drive commercial results.

Alannah Della currently holds the position of director of content and brand of FanDuel, where she leads content and brand execution against FanDuel's multiyear TSN partnership and campaign development with their very other teams and league partnerships. Without further ado, let's kick it to my chat with Alannah Della.

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Are you an affiliate marketer? Are you thinking of getting started as an affiliate marketer? In his episode, our guest has 20+ years of experience in online gambling and affiliate marketing. His startup StatsDrone aims to make your life easier, starting in affiliate marketing.

We discuss at length what affiliate marketing is, the changing trends in the niche, and strategies on how to generate traffic. In this episode, you will also get advice on how to get started as an affiliate marketer and finally find out whether it's best if you diversify your target niche or if you should identify one niche and go with it. To help us through this topic, we host John Wright.

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In this episode, we're talking about how a business can differentiate itself and stand out from the crowd. And my guest on this episode is Matthew Stibba. Matthew is a serial entrepreneur, marketing maven, writer, pilot and wine enthusiast, but not necessarily all in that order. He created marketing strategies, content and campaigns for clients including Microsoft, Google, LinkedIn and HP, and contributed to Wired, Forbes and Popular Science. He knows his content marketing, and we're going to talk about some of the ways that you can get your business to stand out through content marketing and some of the hacks that you need to avoid as we enter 2023. Without further ado, let's kick it to my chat with Matthew.

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Matthew Stibbe’s background(1:34)

What articulate marketing specializes in(2:13)

Specific Niches articulate marketing specializes in(3:08)

Challenges Tech companies are facing(11:41)

The AI content(15:32)

Make your brand stand out from the crowd(23:03)

Get in Touch(26:53)

No Scaling Problem is Too Big to Solve. Is your business relying entirely on referrals? Do you want to take it to the next level but you are wondering how and where to start? In this episode, we narrow down on scaling. We discuss what scaling is in relation to business, the challenges experienced while scaling, and most importantly the steps to take to achieve this.

We also discuss the roles played by team members in actualizing your business scaling plan. Listen in and find out the key drivers that will help you propel your brand to that next level. This episode will help you see your brand past your logo as you will realize a brand is more than just a logo.

We host an experienced strategic marketing executive with more than 30 years of building successful brands like Amerant, Endeavor, Insigneo, Lifeinvest, MISO, etc. She is a serial entrepreneur, mentor, advisor, mother of 4, and a passionate believer in the power of the right mindset to generate value while doing good. Please welcome Gabriela Pulido.

Is there a looming recession? If YES, how do you best prepare for it? In this episode, we discuss in depth what impacts (negative and positive)recession has on small businesses. We dive deeper into ways your business can come out of this and ways to pivot through the recession period. To help us through this topic, we host the President of Skylar Media an integrated digital agency that builds strategic solutions that solve real business challenges through a focus on brand, tech, and data, for forward-thinking clients throughout North America. Please welcome Kyle Kotack.

What are some of the marketing strategies of a seven figure ecommerce business?. In today's episode, we're actually going to dive into not just ecommerce business, but lead generation as well and some of those tactics that are used to bring success to an affiliate marketing business.

My guest on today's show has been an affiliate marketer for years. He is a two time ecommerce club award winning entrepreneur, affiliate marketer and e.com brand operator. He's generated over $20 million in revenue. He's also an active member of the reserve military force here in Canada. Please welcome Greg Potapenko.

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What are  The Best Ways To Grow A Local Business Online? How can you get the right leads that convert for you? Well in this episode we speak to an online marketer with over 15 years of experience in dental marketing, He has worked with countless business owners across multiple facets of marketing, consulting, and coaching. He takes us through some of the most effective marketing platforms and how each social platform is different from the other. This episode is ideal for small service-based business owners as you are going to learn how to effectively leverage social media. You will also understand what the different age demographics are browsing for, the old age and the middle and the youth age groups. Chris Pistorius is going to guide you through your effective marketing journey to get your business out there. Please Welcome Chris Pistorius

Chris Pistorius’s journey to internet marketing(1:43)

Places where service-based businesses should focus their attention(3:41)

Best social platforms to advertise(5:48)

The Demographic Behavioural difference on social media(7:56)

Lead generation challenges in 2022(9:07)

Why Chris Pistorius chose the dental niche(10:18)

The Effective lead experience(13:21)

How small businesses can leverage social media(19:06)

Get in touch with Chris Pistorius(22:24)

In this episode, we're talking about how to reach your goals by using the power of the mind. My guest on today's episode is the CEO of the Thinking Grow Rich Caribbean Institute, a company called Life redesigned CFO of Q Solutions company real estate investor, clinical Hypnotherapist NLP, master practitioner, show host, author, and motivational speaker. She's a self-made businesswoman who defied the odds growing up, taking it upon herself to change her circumstances through the power of visualization. We're going to talk about the blueprint that she created for herself to manifest those dreams that she was able to achieve. This episode is geared towards entrepreneurs and small business owners, but it is also geared towards anybody that has dreams that they want to manifest and they want to attain and achieve. Without further ado, let's welcome Rosetta Qadhi.