Drop The Mic with Jason Hunt

When it comes to marketing and lead generation, you can actually engage any brand heart to heart only if you asked the right questions. In this episode, you will learn how to get and convert your right leads into actual customers/clients through quizzes. We speak to an Applied Anthropologist, who designs quizzes and assessments that bypass habitual thinking, and explain and predict behaviour while broadcasting compelling brand brilliance, leaving prospects with a compelling call to action. Please welcome Ellen Koronet.

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Are you thinking of starting your own podcast and you don't know where and how to start? Do you already have a podcast and you are struggling to find suitable guests to help your show grow? well in this episode, we discuss ways and tricks of how you can get the audience to your show by maintaining consistency. We host the Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. She has managed over 1,000 Podcast Episodes from idea to launch. Please welcome Prarthana Sibal.

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Is social media organic posting still relevant in 2022? In this episode, we are going to dive deeper into how social media organic posting has evolved. We discuss ways of how to make your content convert for you, what works and what should be considered a waste of your time and resources. What are some of the new emerging platforms that you should look out for? To help us understand this topic, is Ross Gray, the Co-Founder, and COO of Cloud Campaign, a social media management platform for agencies.

What is the difference between sales and marketing? How are the two interrelated? In this episode, we speak to the CEO of SELLect Sales Development. She will help us understand what the four magic words that transform sales and marketing are. She is also a Certified Emotional Intelligence Coach and a Certified Speaking Professional. Since 1998, she has worked with salespeople, entrepreneurs, professionals, and sales teams teaching them how to stop selling and start getting SELLect by their ideal clients. Please welcome Merit Kahn.

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Why is building a personal brand very important? as an individual it's very important to have self-awareness. Your success and productivity at the workplace are influenced by a lot of personal factors. How do you cope with emotions and negativity at your place of work? and most importantly how do you bring positivity for maximum production at work?. Well in this episode we speak to a motivational coach and speaker to help us understand some of these factors in depth. Please welcome Waleed Elabed.

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You only get one chance to make that first connection, and adding some content to that content mix really can make that connection count. You want to strike an emotion. You want to get your prospect to laugh. You want to leave that lasting impression at the top of the funnel, because really, all those efforts you’re making down the funnel, whether it’s an email nurture sequence or those retargeting ads, really are all going to complement that initial piece of content that you put out there.  Without further ado, please welcome  Shelby and Kristina.

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Making your content to be a success is one of the easiest things you can achieve if it's done right. Understanding your niche and narrowing it down is one of the key elements in getting your content out there and converting for you. In this episode, we speak to the CEO of Content Callout and a successful podcast host, He turns B2B brands into category thought leaders through little-known content marketing strategies. Please welcome Mark Raffan.

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Mark’s Background (2:04)

Mark’s Speciality (3:12)

Marketing process

Challenging industries to work with (9:20)

Technical writing

What is a category? (10:37)

Making your content a success(inbound marketing) (14:34)

The easiest strategy for small business owners (16:56)

Mark’s Niche (18:54)

Get in touch with Mark (24:30)

Are you Struggling with email marketing and list building? are you Wondering what approach to take? Well, you are in luck as in this episode we speak to the Fresh Princess of Email Marketing, She is on a freakin' mission to help more businesses package up their magic and sell through email. Please welcome Liz Wilcox.

Missed Liz's first episode? find it here

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Who Liz Wilcox is and what she does. (2:24)

What Email lead list generation is all about(3:40)

The importance of the quality of the list.

What some marketers are doing wrong? (6:37)

Make money with email.

High converting Lead magnetics(9:15)

Consideration level of awareness to a lead magnet list (12:36)

Best sources of traffic of generating lead magnet list(15:20)

Importance of branding (17:54)

Make the lead magnet your own(Brand Consistency)

The ideal actual landing page(21:09)

The future of email (24:03)

Get in Touch with Liz Wilcox (28:30)

Why Does the Right Measurement Matter? My next guest has more than 20 years of experience in digital media.  Having led global businesses and revenue lines at the world's foremost marketing, ad tech, and media companies, He joined Martin in 2019 as its president. In this episode, we dive deep into the technicalities of digital marketing. We talk at length about ad frequency, and why it's important to diversify your marketing. We will learn how, when, and where to inject your ad budget for effective results. Please welcome Lewis Rothkopf.

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Lewis Rothkopf background [1:45]

Digital media changing trends  (2:25)

Consumer privacy laws (4:22)

Modern Measurement attributions (7:00)

Martin’s technology (8:40)

Latest popular beneficial marketing platforms (12:45)

Modern marketing trends (17:00)

Know how to hit consumers (19:00)

Ways of reaching your audience (20:20)

Martin AI and who it is built for (22:41)

Get in touch with Lewis (25:33)

Why should small businesses pay attention to Crypto, NFT's and Meta? Is the crypto space safe? well in this episode, we speak to Mishka Nizar as we try to answer these questions. Mishka Nizar is a legal and business consultant who is a non-traditional entrepreneur in Legal & Technology. She has a passion for Artificial Intelligence, cryptocurrency, NFT's and the metaverse. Mishka believes that these technologies will shape our future and she wants to help make that future a reality.

Mishka’s Background (3:00)

Why small businesses should pay attention to Crypto, NFT's and Meta (5:30)

Is Crypto a safe space? (9:00)

Cryptocurrency concept(11:40)

How small businesses can benefit from Crypto,NFT's, and Meta.(13:00)

NFT's backbone (17:20)

Meta marketing space projection (21:20)

Mishka’s future plan (24:55)

Get in touch with Mishka(28:42)