Shane Austrie is renowned in the MarTech space. He previously worked & consulted for advertising companies like Facebook, Reddit, Tapyjoy, and more. He is currently the CEO of SVC and the CTO of Curastory.

Mentioned in This Episode

What you will learn:

Shane Mentality - Quotes From the Show

“User-generated content is killing it right now”

“You have to start understanding where your customer is at”

“Lifetime value is based on your overall interactions with the user”

Are you having trouble with email? Liz Wilcox is an email strategist serving bloggers, freelancers and online business owners. She helps them build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

Mentioned in This Episode

What you will learn:

Liz Mentality - Quotes From the Show

“You want to get your email seen”

“Write like you’re writing to a friend”

“If you don’t have time to write a long email, no one will have time to read it”

“You don’t have to tell stories all the time”

Nataly is an award-winning author and life & wellness coach. After completing Life & Wellness Coach Certification, an approved ACSTH ICF program from Canada Coach Academy, Restokian specialized in Arts & Science of Relationships; Understanding Human Needs at the University of Toronto.

She recently received her Certificate of AESTHINT15:Rhetoric: The Art of Persuasive Writing & Public Speaking from Harvard University. She was a TV show host & journalist for over 2 decades in Lebanon and now resides in Montreal, Quebec.

Mentioned in This Episode

What you will learn:

Nataly Mentality - Quotes From the Show

“We should all write because we all have a story to tell the world”

“Writing is an art - a gift”

“The screen is not real life”

“Whether you are single, married, or looking for someone, love yourself”

Chris is the CEO/co-founder of FlowChat. He has a unique way of acquiring new customers. His organic tools and strategies have led to boosting his company and others’ to over $100k/mo in revenue. When Chris isn’t building businesses, he’s building a life-long marriage, a world-impacting family, and competing on American Ninja Warrior.

Mentioned in This Episode

What you will learn:

Chris Mentality - Quotes From the Show

“High ticket is a magical land - people end up paying you more money and then asking less of you”

“You’re able to serve your clients at a much higher level”

“If you’re a service, find that one part of how your serving somebody that you can turn into a utility”

Bonus quote from Jay - “Price is only an issue in the absence of value”

Mike is the author of The Myth-Guided Mind: Unleash your God-Given Genius at Work and at Home. He’s a corporate coach to creative leaders, top professionals and rising stars. Mike amplifies innate strengths in his clientele and teaches how to apply these to real-life challenges.

Mentioned in This Episode

What you will learn:

Mike Mentality - Quotes From the Show

“At the leader level, you are setting the vision”

“What’s your real why?”

“Vulnerability is creating opportunity for us to be better humans”

“If we’re not laughing we’re not learning”

“If there’s someone that’s better than you are, go find them and hire them”

Ian Adler is Vice President and Chief Marketing Officer for PepsiCo Foods Canada.

Mentioned in This Episode

What you will learn:

Ian Mentality - Quotes From the Show

“Just because you can enter a market doesn’t mean you should“

“Behind every number, behind every data point, there’s a heartbeat”

“I always encourage people to have a vision”

“I believe in diversity of thought”

“We’ve got to do what’s right by consumers”

Paul Ace is the CEO of Amplify C-Com. He helps 7 figure high ticket course creators break through their glass ceiling to generate an extra six/seven figures+ in new revenue using conversational commerce.

Mentioned in This Episode

What you will learn:

Paul Mentality - Quotes From the Show

“If I was having a conversation with someone, how would I write”

“What’s the most profitable path?”

“If they haven’t bought, find out WHY”

“Don’t just look at the buyers; look at the highest value buyers”

“We win when they win”

Maiko is an NYC-based niche specialist for creative entrepreneurs. She helps service business owners shift from operating a transactional business to a transformational business through her 2 business programs, “Define + Refine Your Profitable Niche” and “Business Optimizer 360.”

Mentioned in This Episode

What you will learn:

Maiko’s story (2:08)

The Impact Creation Architype Quiz (5:36)

Why risk management? (11:04)

The 5 R’s of risk management: (14:23)

1 - Regrouping (14:44)

2 - Redundancy (14:58)

3 - Reinforcement (16:55)

4 - Repositioning (18:45)

5 - Resources (24:08)

Get in touch with Maiko (26:03)

Maiko Mentality - Quotes From the Show

“Future-proof your business”

“You want to have a simple yet effective risk management system”

“Stay open-minded because people may surprise you”

“Life isn’t about finding yourself, life is about creating yourself”

At just 17, Shiv started his journey to the digital marketing world. For the initial three years, he worked as a freelancer and performed his own research-based projects and grabbed deep knowledge of the industry. He later, gained technical skills and market knowledge. He later started a digital marketing agency to serve people at a larger level and be a guide to his own team. It was then that he founded Incrementors.

Mentioned in This Episode:

What you will learn:

Shiv’s journey (1:45)

Lead generation vs demand generation (3:46)

7 strategies for high-quality leads

Get in touch with Shiv (25:03)

Shiv Mentality - Quotes From the Show

“Offer things of REAL value”

“There should be at least 7 touchpoints before your ideal customer makes a purchase”

“Always focus on your customer’s need”

“People buy from you when they like you, and people like you when they know you”

“Demand generation is not about doing different things, it’s about doing things differently”

Stephen Somers is the co-founder and CEO of a company called Grow My Reach and has developed a promotional system that ANY online business can use to scale and grow instantly.

Mentioned in This Episode:

What you will learn:

Stephen Mentality - Quotes From the Show

“You can use the clients you have now to grow”

“Take the time to think”

“If it doesn’t go into your calendar it’s not going to happen”