Today, we’re joined by Avery Carl, CEO and founder of the Short Term Shop, a real estate company based in Tennessee. The Short Term Shop specializes in helping investors acquire vacation rental properties in some of the most desirable and recession-proof markets in the US. Avery uses what she has learned over the years about investing to help people understand the methods that led her out of the corporate rat race and into financial freedom.

Avery bought her first property at the age of 26 on a $37,000 salary. Through strategically investing in short-term rental properties in mature vacation rental markets, she was a millionaire by 31. She now owns a portfolio of 41 properties and excels in her role as CEO and founder of The Short Term Shop.

Mentioned in This Episode

What you will learn:

Investor Mentality - Quotes From the Show

“These markets saw a boom last year, even though it was technically a down-turn for the entire country”

“I have positioned myself as the expert in my space”

“The more creative you can get with what your niche is, the better off you’re going to be”

In today’s episode of the Merged Marketing Podcast, David Louch and co-host, Jason Hunt, are going over Google’s core web vitals update, which takes effect in May 2021. They will be sitting down with Merged Media’s very own SEO sorcerer, Todd Foster, to get all the need-to-know info! This is definitely a relative topic for anyone out there owning a website because your website will be affected by the changes that will be taking place.

What you will learn:

Merged Mentality - Quotes From the Show

“If you’re not staying proactive with this stuff, you’re always going to be at the bottom of the pile”

“Most websites are not going to currently qualify for this indicator”

“The faster your website loads, the more leads you’re going to get”

If you’re an under-represented entrepreneur who wants to get themselves out there, today’s episode will capture your attention. Our guest is Luis Baez, a business strategist and sales trainer who’s particularly dedicated to empowering under-represented entrepreneurs through training and coaching. Luis lives in Northern California and loves to cook and (tries) to garden (any gardeners listening, hit up Luis for tips and tricks!).

Luis serves entrepreneurs, service providers, and course creators, teaching online business owners how to scale their revenues and make an impact by creating and selling high-end offers, including coaching, masterminds, and memberships. With over 14 years of experience in sales and marketing for companies like LinkedIn, Google, Uber, and Tesla, Luis brings a breadth of knowledge and experience spanning across digital advertising, SAAS (Software-as-a-Service), and sustainability, with a revenue impact of over $500 million to date!

Mentioned in This Episode

What you will learn:

Luis Mentality - Quotes From the Show

“The resources are available, the examples are there, you just have to have that willingness to put yourself out there”

“There is someone less qualified than you that is getting your piece of the pie simply because they dared to show up”

“I help them see the value in themselves that they didn’t see before”

Two powerful women from the Guelph Black Heritage Society, namely Denise and Kween, are here with us today to bring awareness to their cause. The GBHS is based at a historical stone church, built in 1880 by formerly enslaved black individuals, who fled to Canada via the famed Underground Railroad. Today, under the stewardship of GBHS, this building has been renamed Heritage Hall and acts as a cultural centre for the black community in Guelph.

Denise currently serves as the volunteer President/Treasurer of the GBHS. A proud Jamaican-Canadian with a passion for history and education, Denise is looking forward to the end of the pandemic so she can continue her travels to learn more about black history in Canada and abroad. Kween is the leader of the Guelph BLM Protest and the Executive Director and Social Justice Initiatives Coordinator for the GBHS and is honoured to be a role model for her city.

Mentioned in This Episode

What you will learn:

GBHS Mentality - Quotes From the Show

“It’s our duty as educators, as leaders, to continue (to set) an example”

“I needed someone who was a voice for me when I couldn’t necessarily be a voice for myself”

“You have to believe in what you are doing”

“Every great dream begins with a dreamer” (Harriet Tubman)

What influence do you have? You may think you don’t have any influence at all, but according to today’s guest, “Everybody has a degree of influence.” In this episode, Jason Falls, the Senior Influence Strategist at Cornett, is here to talk about how to use influence marketing to ignite your brand.

Basically, Jason solves problems. Most of the time these problems have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Kentucky. At Cornett, Jason leads digital strategy, helping clients figure out how to translate their messages and connect with their audiences in the digital space. His work has touched a number of major brands and he has been recognized with several national (and many regional) awards including a 2020 Shorty Award for his influence marketing work.

Mentioned in This Episode

What you will learn:

Jason Mentality - Quotes From the Show

“The most trusted people for purchase recommendations are your family and friends”

“Everybody has a degree of influence”

“We are in the immature stages of influence marketing”

As we continue to face the effects of COVID-19, it can be hard to stay positive. Our guest today is Douglas Pflug, executive leadership coach, counsellor, mentor, motivational speaker, and leadership instructor, who is here to help us face the fog of COVID that has overcome our world.

Doug retired as a Sergeant with the Guelph Police Service on September 28, 2017, after 28 years of exemplary service. He holds certificates from Cornell University in Executive Leadership, High-Performance Leadership, Change Leadership, and Managing for Execution. He has also received multiple awards, including the Sovereign Medal for Volunteers in 2020, the Queen’s Diamond Jubilee Medal in 2012, and the Governor General-Police Exemplary Medal in 2010. Doug was also an elite athlete at the University of Guelph playing both varsity football and wrestling. In 1994, he started IRONWILL 360 Strength & Conditioning, where he parlayed his talents and experience and began to coach, counsel and mentor young athletes in the NHL, AHL, NCAA, and OHL.

Mentioned in This Episode

What you will learn:

Doug Mentality - Quotes From the Show (max 6 quotes)

“We have to figure out who we were, who we are, and who (we) want to be”

“Vulnerability is a super power”

“Lead with your best self”

“Model the behaviour you seek of others”

“Always create an environment for other people to succeed”

“Take care of yourself before you take care of others”

The main reason businesses fail is simply because they can’t get enough customers. Kris Reid of Ardor SEO is streaming in today from Saigon, Vietnam to speak about the power of SEO in gaining and keeping customers.

Kris has developed a simple system for business owners to get their message in front of their ideal customers, in order to predictably grow their business. He has designed and implemented this system for a variety of people, including Mike Michalowicz, world-renowned business author, and Avery Carl, one of the top 100 realtors in the US. He’s also spoken with John Lee Dumas, host of Entrepreneurs On Fire, the biggest business podcast on the planet. This proven system is repeatable for any business, in any industry, and Kris is here to share it with us today.

Mentioned in This Episode

What you will learn:

Kris Mentality - Quotes From the Show (max 6 quotes)

“A website’s like a business card - it needs to get in front of people. It needs to say what you do”

“‘Beautiful websites don’t sell people, words sell people’ - people need to see those words, or it’s all for nothing”

“Business goes on forever”

“People don’t buy what they don’t understand” - Donald Miller

Our guest today is Edward J. Zuckerberg, father of Mark Zuckerberg, creator of Facebook. In this episode, Edward will talk about the growing need for social media and technology in the dental industry.

Edward graduated from the NYU College of Dentistry in 1978. He owned his own practices in Brooklyn and Dobbs Ferry, NY from 1979-2013, and has always been an early adopter of technology. Dr. Zuckerberg now regularly lectures on a national and international level. He speaks about technology integration, social media marketing, and online reputation management for dentists. He also consults privately with dental practices, advises dental/medical technology startups, and treats patients part-time in Palo Alto, California.

Mentioned in This Episode

● Dr Zuckerberg’s dentist page - Painless Social Media

● Data analysis tool - Call Sumo

What you will learn:

● What’s going on in the dental industry (2:53)

● Biggest challenges being faced

● How to offset people’s thoughts and fears (7:34)

● What kind of measures do dentists have in place?

● Using social media to make patients aware of protocol

● Has the dental industry been slow to adopt new technologies like social

media? (11:40)

● All dentists have different comfort levels when it comes to technology

● Technology has proven to be worth the money

● Winning the patient over using technology and social media (26:54)

● Recognizing your target market

● The power of Facebook check-in

● Facebook lead generation - how a dentist can use leads to their advantage

(47:28)

● Is social media the best way for dentists to grow their practice and attract more

of the right clients in 2021? (49:53)

● Using social media effectively

Dr. Z Mentality - Quotes From the Show

“People don’t wanna sit in a dental office a minute longer than they have to”

“Sharing is an incredible, underutilized dynamic that most dentists don't realize is the most

powerful tool in social media”

“SEO and social media are both part of the puzzle that every dental practice and every small

business has to be involved with”

In today’s episode of the Merged Marketing Podcast, we welcome Zack Spuckler, who is here to teach us all about turning online courses into a successful online business.

Over the past 5 years, Zach Spuckler has spent over $400,000 in personal and client ad spend online, and has managed launches ranging from $3,000 to $300,000. He’s been featured on top podcasts like EO Fire, The Online Marketing Made Easy Podcast, The Mind Your Business Podcast, The Art of Paid Traffic Podcast, and now, The Merged Marketing Podcast! After making over $1.4 million from a launch based business, he’s found some clear patterns along the way regarding what does and doesn’t work. Now, he’s here to share that knowledge with everyone who will listen!

Mentioned in This Episode:

What You Will Learn:

Zach Mentality - Quotes From the Show

“I don’t have to follow the industry to be in the industry”

“The two best teachers in the world are Google and YouTube”

“People are connecting with the identity of who they want to be”

“No one else is doing it the way you’re doing it, because no one else has your values, your morals, your compass, your ideology”

“If they’re busy ripping me off, I’m already one step ahead”

“Make it stupid simple to pay you, and more people will”

Looking to start a new business? In today’s episode, Dennis Yu reaches out to aspiring entrepreneurs and local business owners who want to learn the best ways to market their business and build client relations.

Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. He is also Chief Technical Officer of ChiroRevenue, a digital marketing company that helps chiropractors with their online marketing efforts, connecting with clients and managing their content.  As an internationally recognized lecturer in Facebook Marketing, Dennis has spoken over 730 times in 17 countries, spanning 5 continents! Dennis’s personal mission centers around helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

Mentioned in This Episode

What you will learn:

Dennis Mentality - Quotes From the Show

“If you’re serving businesses in your city, you need to be known in your city”

“You know what’s more important than networking? Delivering the result”

“What matters is making it so that the money they’re spending is an investment”