Drunk On Social

By Drunk On SocialBusiness Entrepreneurship Education How To Marketing

Drunk On Social episodes

November 10, 2022These 3 Categories WaWa Focussed On In Order To Drive 2.6 Social Media, Followers- EP 84
These 3 Categories WaWa Focussed On In Order To Drive 2.6 Social Media, Followers
If you haven’t heard of WaWa, Jeff and Tristan are here to enlighten you today and break down how they have been so successful on Social Media. They also have a lot of important insights to consider including: Why is Gen Z relevant?Is it true that there is no more mainstream pop culture? How do you decide whether you go broad or niche on concepts? Tune in for all of the best new updates!

Episode Highlights:
How did the Wawa company blow up on Social Media?
Tristan and Jeff dove into an article to break down for the audience how Wawa gained 2.6 million Social Media followers.
Wawa has figured out how to reach young digitally savvy shoppers on their terms.
What does it mean to reach those that are digitally savvy? It will be critically important for the future to have a growing strategy that is effectively engaging with the younger generation because that is going to be where the major success is.
Tristan reviews the three categories that Wawa’s content strategy uses and why it works.
Jeff dives deeper into what it means to make truly relatable content and how the algorithm works to decide what is relatable to others who you are trying to reach.
What kind of stuff gets a lot of engagement and pulls people in to the algorithm but actually doesn’t have to do with your business? Tristan adds advice about how to create a sense of community in doing so.
How do you, as a business owner, have more community based content?
There is a big report out about how Gen Z is changing the face of Social Media.
What does it mean that it is believed there is no more “mainstream pop culture?”
What are the Gen Z subcultures?
What are the Social Media categories that serve different needs and amount of time?
Focus on the future. Gen Z is driving the bus. It is how you market and show up and there are so many opportunities now to not pay for advertising.
A lot of people are disillusioned with what Instagram has become and it is affecting the platform.
Jeff goes over the overall importance of video.
What about TiK Tok’s photo mode? Tristan shares the benefits it could have.
Longer captions are on the way for creators on TikTok also! Tristan explains why it is so important.
Jeff talks about how TikTok has updated editing. He also warns about creating within apps though that is what they want you to do; Creating organically on your phone is the best and safest way.

Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/
Drunk on Social Website: www.drunkonsocial.com
Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR
Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
How Did Wawa Gain 2.6M Social Media Followers?
https://drunkonsocial.com/f/how-wawa-gained-26-million-followers

GEN Z BREAKING MARKETING'S CULTURAL MOLD
https://drunkonsocial.com/f/gen-z-breaking-marketings-cultural-mold

TIKTOK ADDS STILL IMAGE PHOTO MODE
https://drunkonsocial.com/f/tiktok-adds-still-images-photo-mode
40 min
November 03, 2022This Is How To Use Instagram’s Multiple User Bio Links- EP 83
This Is How To Use Instagram's Multiple User Bio Links
On this episode of Social Genius by Drunk on Social, Tristan and Jeff are sharing three daily shots of Social Media news that you might have missed! How is Twitter copying TikTok? How is Instagram leading with a new feature of bio links? Tune in for all of it including tips and tricks on how to best use Instagram!
Episode Highlights:
How is Twitter copying Tik Tok? Tristan asks Jeff to weigh in on his thoughts about it. What will it look like? What are the challenges?
What is it that sucked creators into Tik Tok?
Twitter is the fourth most visited website in the world. How would you approach using video on that platform? Jeff and Tristan discuss.
Tristan talks about their friend Austin with Socialty Pro and how he used the repurposing strategy to grow his YouTube to over 300,000 followers in 30 days.
Why has Instagram been on the news? How will it affect you?
Why are multiple links in user bios useful? Jeff explains previous challenges and future opportunities because of the changes that Instagram is bringing.
Tristan lists ideas for things you may want to make available in multiple clickable links as a real estate agent. He shares the article detailing how the links will work.
Jeff shares why he thinks the link changes on Instagram is really great and he explains why and how he personally plans on using it.
Tristan shows his Instagram profile and Jeff’s highlighting things that you should be doing if you aren’t already.
Do you have a beacon on Instagram?
Instagram released a 23 page report…Jeff and Tristan narrow it down to the most important takeaways for you.
Jeff talks about what he posts on Reels and how often.
Have you tried posting to Reels with GIFs and text and then it doesn’t show on the screen because of the Instagram text? Jeff gives advice and references the tips given in the Instagram article to help you figure out the design.
Jeff talks about what they teach in the Business Video School and how things vary in creating video.
80% of Reels are viewed WITH sound. Tristan asks Jeff if that is because on a lot of people working from home?
What are the key points to know about dazzle with visual effects?
What does it mean to inspire an emotional response? Tristan outlines the three aspects that he and Jeff always talk about incorporating: facts, feelings, fun and how they keep people entertained through the process.
Don’t forget to tell a story as much as you can with all of your Social content.
Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/
Drunk on Social Website: www.drunkonsocial.com
Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR
Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Social Shot #10 - Twitter is now going to copy TikTok!
TWITTER LEANS INTO EMERGING VIDEO TRENDS
https://drunkonsocial.com/f/twitter-leans-into-emerging-video-trends

Social Shot #11 - Instagram Expands Test of Multiple Links in User Bios
INSTAGRAM EXPANDS TEST OF MULTIPLE USER BIOS LINKS
https://drunkonsocial.com/f/instagram-expands-test-of-multiple-user-bios-links

Social Shot #12 - Instagram Shares New Tips on How to Use Instagram Reels for Marketing
INSTAGRAM SHARES NEW REELS MARKETING TIPS
https://drunkonsocial.com/f/instagram-shares-new-reels-marketing-tips?blogcategory=Instagram+Blog

MUSK REISSUES ORIGINAL TWITTER OFFER
https://drunkonsocial.com/f/musk-reissues-original-twitter-offer
22 min
October 27, 2022Social Genius brought to you by Drunk On Social-These 5 Things Grew Austin Armstrong’s YouTube Channel to 350K followers in 30 days- EP 82
These 5 Things Grew Austin Armstrong's YouTube Channel to 350K followers in 30 days.
Can you imagine growing a Tik Tok Following to over 600,000 followers and 5 million likes and then you wake up one day and you have been banned from Tik Tok? What would you do? That is Austin Armstrong’s story and he joins the podcast today with Jeff. He started as a Google SEO guru and now he has massive growth on YouTube.
Episode Highlights:
Austin talks about where he started and when he went all in on his agency.
SEO can be complicated and boring and Austin went all in on Tik Tok with explaining that in 2019.
Austin talks about vertical videos beginning and how he embraced it.
Jeff talks about how this topic is so relevant to the audience-the power to build influence for your business.
Jeff asks Austin, “Did you buy some followers?” Austin says he has never spent a dollar on ad spend.
Austin offers advice about how to know what works for you and continue doing it.
When he started with SEO, the videos were very specific and then he expanded from there is something everybody may want to know.
What about consistency? What is the right number of posts for your account?
A lot of people have been getting hacked on Tik Tok. Do you have 2 factor verification? What else can you do to ensure you don’t lose all of your stuff? Jeff reviews what they do.
Austin’s full time job is figuring out algorithms, analytics, etc. What about for agents who don’t feel like they have time to incorporate an effective and efficient social media strategy?
Imagine what it would be like to have 10,000 followers on your social media platforms.
Make sure to check out Socialty Pro on Instagram, Tik Tok, and YouTube. Check out Austin’s style and ability to repurpose content.
It took Austin over 600 uploads and 3 years to get 5,000 subscribers. He shares the story and how he grew from there.
Do you have a coach? Austin says it is essential and the best you can ever do to invest in yourself.
How does monetization vary?
Jeff asks Austin about what he is doing about repurposing.
Austin talks about videos with the same titles that have continued to bring success.
How important are keywords for success?
Are you leveraging SEO for TikTok? Austin explains. He also says, “Every Social Media platform is a search engine, people are just searching for information differently.”
Jeff talks about he has niched down to Lake of The Ozarks and about the 4 million views he has received in the last 60 days.
What about location based feed?
You need to clearly define what your goals are to know if you’re making the reach you intend to.
There are only so many ways that innovation can be done. What could one of the big platforms do innovate rather than copy? They all have to continue to evolve to survive.
People love a sense of community. You have the opportunity to build a personal strategy on that.
Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/
Drunk on Social Website: www.drunkonsocial.com
Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR
Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Austin Armstrong Schedule A Call
TikTok - Austin Armstrong
50 min
October 20, 2022Social Genius brought to you by Drunk On Social-Will Tik Tok Be Banned In The United States?- EP 81
Will Tik Tok Be Banned In The United States?
Why is TikTok in question of being at risk? How will You Tube Shorts change for content creators? What is trending most and where have there been major shifts? Don’t miss it, tune in now!

Episode Highlights:
If and when could TikTok be banned in the United States?
Tristan and Jeff bring up a key point that your strategy must take into consideration that a platform could vanish one day; What would you do?
According to a recent article, “TikTok is still working with US authorities to come up with a solution that will satisfy all national security concerns.” What does that include?
How many TikTok users regularly get their news from the app?
Why has everyone turned to Social Media platforms for news? Why does it matter? Tristan talks about why we need to pay attention to TikTok in light of Google’s response to its popularity as a search engine.
You should not create your content in the apps. Why? Jeff reviews and explains the safest and most effective process of how to create content.
A large portion of US adults are getting their news from Facebook and other Social Media platforms as well.
How could the push on Tik Tok be a good thing for content creators?
Tristan talks about how some of their friends grew over 300,000 subscribers in a month through a YouTube Shorts plan.
Jeff reviews the benefits of Tik Tok.
YouTube is getting really serious about Shorts. Tristan and jeff review the opportunity and what the changes mean.
Jeff reminds the listeners that narrowing down happens after you have tested many things and see what sticks.
How is Tik Tok acting like Facebook? What about Be Real?
If you think that apps like SnapChat, TikTok, and Be Real are only for kids, Jeff has advice.
Tristan reviews the top apps right now and talks about what is trending most.
What is the possible ‘nearby’ feature for TikTok?
What about the new option in Instagram to create a subscription page?
Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/
Drunk on Social Website: www.drunkonsocial.com
Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR
Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
LATEST SENATE HEARING ON TIKTOK'S FUTURE
https://drunkonsocial.com/f/latest-senate-hearing-on-tiktoks-future
YouTube targets TikTok with revenue sharing for Shorts, Partner Program expansion
33% of US TikTok users say they regularly get their news on the app, up from 22% in 2020
https://techcrunch.com/2022/09/20/33-of-u-s-tiktok-users-say-they-regularly-get-their-news-on-the-app-up-from-22-in-2020/
YOUTUBE'S PROVIDING DIRECT MONETIZATION FOR SHORTS
https://drunkonsocial.com/f/youtubes-providing-direct-monetization-for-shorts
YouTube announces creator revenue sharing with Shorts
https://www.tiktok.com/@jtbarnett/video/7145974037074726187
TikTok’s BeReal Clone App ‘TikTok Now’ is Now Available in Markets Outside the US
https://drunkonsocial.com/f/tiktoks-bereal-clone-now-available-outside-us
TikTokers may be getting a more personalized feed as the app tests 'Nearby'
https://www.businessinsider.com/tiktok-nearby-feed-display-local-content-2022-8?
Instagram Unveils Exclusive Content for Subscribers
https://www.pymnts.com/news/social-commerce/2022/instagram-unveils-exclusive-content-for-subscribers/
31 min
October 13, 2022Social Genius brought to you by Drunk On Social-4 Best Practices For YouTube Shorts- EP 80
4 Best Practices For YouTube Shorts
Why are titles, hashtags, and descriptions important? Where is the opportunity right now and where is it shifting? Jeff and Tristan bring you new research this week that will help drive your strategies across the platforms. Don’t miss it!

Episode Highlights:
Do you struggle with YouTube? Jeff talks about how you can repurpose.
Tristan shares a 31 page article released by YouTube about how to use Shorts.
Tristan asks Jeff to explain how he typically shoots and then uploads to YouTube Shorts.
Tristan highlights what they do not like about YouTube Shorts and why it matters.
Does speed matter for your video?
Tristan and Jeff talk about how to use a green screen specifically on a shorter video.
Why are titles, hashtags, and descriptions important? Jeff and Tristan both agree that Google SEO is the driving factor.
How does your title match up with what people are typing in on Google? Tristan and Jeff talk through examples.
If you’re already a creator, Jeff talks about the opportunity to find in YouTube Shorts. How can you leverage a separate piece of the platform to get more followers to what you’re already building?
What if you’re new to YouTube? There is opportunity for you as well to potentially build and get to where you want to go.
Tristan and Jeff talk about a Wall Street Journal article about how Instagram stumbles in mimicking TikTok.
Jeff and Tristan review the cumulative hours that Instagram users spend on the platform per day with that of TikTok; It is shocking!
What videos get “down ranked”?
Is there a place for creating content specific to a platform? Jeff and Tristan discuss.
Tristan reviews the audience demographics for Instagram and TikTok from Insider intelligence.
What about IG adding #Topics?
Instagram quietly added QR codes for posts; Tristan and Jeff explain how it works. How could you use it to enhance your business?
Jeff previews a topic they will cover next time - how TikTok’s future in the US may be impacted by the Senate?

Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/
Drunk on Social Website: www.drunkonsocial.com
Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR
Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Social Shot #4 - These are the best practices for YouTube Shorts!
YOUTUBE PUBLISHES NEW SHORTS USE GUIDE
https://drunkonsocial.com/f/youtube-publishes-new-shorts-use-guide
Social Shot #5 - TikTok more than 10X's Instagram of Watch Time!
TIKTOK BECOMES THE NEW ENTERTAINMENT HQ
https://drunkonsocial.com/f/tiktok-becomes-the-new-entertainment-hq
Social Shot #6 - Instagram Adds QR codes for Posts!
INSTAGRAM'S SECRET QR CODES FOR POSTS
https://drunkonsocial.com/f/instagrams-secret-qr-codes-for-posts
34 min
October 06, 2022Social Genius brought to you by Drunk On Social-Is Instagram Dead? - EP 79
Is Instagram Dead?
Do you know about the newest Daily Shots from Tristan and Jeff? Today’s episode combines a few of these to bring you up to speed with bite-size nuggets of news and strategy updates. What video length should you focus on? What is BeReal? Is Instagram going to see bigger competition? What about YouTube and podcasts? It is all on the episode today, tune in now.
Episode Highlights:
Tristan shares a great article about Reels.
Jeff and Tristan discuss the importance of knowing what is gaining the most reach and adjusting. As a business, what does it mean?
The more people that see your stuff, the more opportunity to gain followers and get engagement and therefore make connections.
Lean into what the platforms are telling us to push. Can you post one reel per day?better marketer.
Jeff and Tristan have done 100 Reels in 30 days. They share what they have learned.
What is better in terms of length of video and what results do you get ? Remember that consistency overtime will be rewarded.
Tristan gives a reminder about the importance of insights and doing a little bit of research into what is working with your specific audience to do more of that well.
What is BeReal? It is gaining massive popularity. What will be the relevance?
Tristan shares from an article how BeReal is being touted as the Anti-Instagram. Why? What does it mean for the future?
Are podcasts still alive? How can you use them?
Tristan reads updates on youtube and podcasts.
Jeff asks Tristan what the difference is between going to the channel versus the podcast piece of YouTube?
Why does it matter to your business that Youtube has a podcast piece?
What is new with Twitter?

Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/
Drunk on Social Website: www.drunkonsocial.com
Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR
Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
BEREAL RISES TO 10 MILLION DAILY ACTIVES
https://drunkonsocial.com/f/bereal-rises-to-10-million-daily-actives
YOUTUBE'S NEW PODCAST PLATFORM GOES LIVE
https://drunkonsocial.com/f/youtubes-new-podcast-platform-goes-live
TWITTER ROLLS OUT PODCASTS IN THE SPACES TAB
https://drunkonsocial.com/f/twitter-rolls-out-podcasts-in-the-spaces-tab
29 min
September 28, 2022Social Genius brought to you by Drunk On Social-Is Social Media Shifting Towards Local Influencers Who Stream Live?- EP 78
Is Social Media Shifting Towards Local Influencers Who Stream Live?
Is there a trend away from the influencer job title? People are shifting their preferences in what they are looking for in Social Media; What does it mean for your business and how you share your personal life too? As you expand it needs to be a part of what people are expecting from you; Tune in with Jeff and Tristan today to hear how to do that best.
Episode Highlights:
Tristan explains how he feels about a recent projection made in the shift of who and what will be most popular on Social.
Jeff talks about how a bartender sharing her normal life is finding success.
What are people really looking for with Social Media content? How should you adjust?
Jeff brings up geotagging again and reviews the importance.
06:28 What about streaming live? Have you incorporated yet or how could you? It could help you gain more followers.
Jeff reviews how you use pillars to make it all work together.
What ways can you lean into your geographic area and post to gain traction with followers?
Tristan summarizes the main opportunities right now with Social.
How do you get further bumped up the feed with geographical content?
TikTok released an article about its insights data tool that Jeff and Tristan help dissect.
Tristan asks Jeff to share the story about how he is doing home highlights and how well it is working.
Tristan mentions glasses in the past from SnapChat and Facebook and how maybe it came out a little earlier than its time but could come back around.
Keep expanding your thinking on how things may change and expand; Keep being open to testing things out to know what works.
Why is it so much easier to purchase on Instagram?
What re-post feature is Instagram testing?
What are Meta’s new insights on algorithms?
What are Daily Shots?

Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/
Drunk on Social Website: www.drunkonsocial.com
Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR
Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Resources
Cocomocoe's surface-level thoughts as the future of TikTok stars!
https://www.tiktok.com/t/ZTR5mLHMJ/
TikTok Adds More Regional Trend Insights to its ‘TikTok Insights’ Data Tool
https://drunkonsocial.com/f/tiktok-adds-more-regional-trend-insights-to-its-data-tool
Instagram Confirms That it is Testing a ‘Re-Post’ Feature for the Main Feed
https://drunkonsocial.com/f/instagram-confirms-test-of-re-post-feature
Meta Provides New Insights Into How its Video Distribution Algorithms Work
https://drunkonsocial.com/f/meta-provides-new-insights-into-its-video-distribution-algorithms
29 min
September 22, 2022Social Genius brought to you by Drunk On Social-How to Scale Your Business with Virtual Assistants- EP 77
How to Scale Your Business with Virtual Assistants
Are you a control freak about your Social and don’t want to pass it off to someone else but you know you’re reaching your limit on how much you can do? How can you ensure the success and congruency of a VA? How do you maximize content production and preserve authenticity? Tune in for all the best strategies and advice!

Episode Highlights:
Jeff talks about how they have 40+ VAs in their system now; They are instrumental in how everything is run for them. He also advises that this is not “the easy button” of what might be next for you.
Jeff introduces Christina Swyers as a co-host for today’s episode. She does a magnificent job on Social and has reached the point where she can’t do much more on her own.
You have to be engaged when you hire a team; It is not an autopilot situation that you walk away from.
Christina talks about how she has been using Social to build her business for the last 8 years since her broker wanted her to cold call and door knock.
People know when you are auto-posting and it will destroy your algorithm. People need to see your face. There is psychology involved in it too.
What are the main things that you can do to leverage people helping you with your Social without handing it over?
Tristan gives advice on how to create more content that then can be diced up and used more places. Jeff adds to identify what exactly you want to scale first.
Jeff highlights the level of training needed with your VA for it to be successful. They outline where they see the best use of VAs.
Tristan shares a chart about the role of director of operations.
Janki talks about what she has gained from Drunk On Social.
Tristan briefly overviews batching content and a calendar.
How do you preserve authenticity when you use a content calendar with a VA?
Jeff runs through one example of how they do one long from content and what process it would go through from its raw form to being used on multiple platforms.
What about geographic location? Jeff says there is a piece here that you must stay involved in.
How do you hire someone without your audience knowing that you did and make it so that they think you are just getting really good at your job?
Tristan shares something new that they just started with short videos. What is the importance of hooks?
How do you aggregate your content from consistent sources?
Jeff talks about how he and Tristan do not micromanage their team, that's what their director of operations, Ynn does and it helps immensely.
How do you get past the fear of making the wrong hire? Tristan gives advice and how it takes time for you and your VA to understand each other better.
Janki explains how her company trains VAs.
Tristan goes over how to hire for the tasks and duties they deem most important for video editor, executive admin, and social media manager in the world that we live in.
What about video resumes? How do you prepare to show examples of what you envision?
Janki talks about the details of the processes the VAs go through with her company.
Christina asks Jeff to explain the coaching that they do. Is there a certain level for that? How does it work?
How do you double down and go to the next level? Are you prepared for the intensity it will take to make it happen?
Jeff talks about the trial and errors he and Tristan have made.
Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/
Drunk on Social Website: www.drunkonsocial.com
Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR
Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Tools to research SEO keywords:
https://www.tubebuddy.com/
https://morningfa.me/
A Brilliant Tribe Organizational Chart
https://view.genial.ly/60234727e6a178102e8ed4d6
September Content Calendar
https://drive.google.com/file/d/14XgAQ3CKXcy6beQbyVjikmV79ByDkxyG/view?usp=sharing
Great TikTok Hooks List
https://docs.google.com/document/d/14xj7PqztSKb8cftOQ_wZwU8MisGlEk5TMBLb9sIbhIA/edit?usp=sharing
We have Social Genius group coaching, plus different consulting packages!
https://drunkonsocial.com/hire-us
Virtual Assistant Tasks and Duties
https://drive.google.com/file/d/1OciMFQf-xVBoa5xwiOGBLMw5XIUtGcjo/view?usp=sharing
Virtual Assistant Request Form from Janki Patel (Owner of VA Companies - Global Solutions and Ascent)
https://docs.google.com/forms/d/e/1FAIpQLScTI6C4Uwu2oNkFVcPKy5vt8lRGaf_jJCzF5NS71s2btAL3hg/viewform
1 hr 2 min
September 15, 2022Social Genius brought to you by Drunk On Social-Consumers Force Zuckerberg To Defend Metaverse Development- EP 76
Consumers Force Zuckerberg To Defend Metaverse Development
What is the one form of advertising that many people are pulling out of that you shouldn't be? Why is there backlash about the metaverse and what do you need to know?
A lot of your challenge may be in your mindset when it comes to Social Media strategy. Tune in today to be informed and inspired!
Episode Highlights:
Do you want to be a Social Genius?
What is the backlash that Zuckerberg got about the metaverse?
Tristan gives his opinion on Zuckerberg’s response to people’s problems with metaverse.
Interpersonal skills and articulating what you’re thinking is important. How can you learn from what you see computer whiz nerds lacking?
Tristan says to think about the storytelling aspect and where Facebook could be.
Do you struggle to let people in on your daily life? How would things change if more CEOs of companies would allow their Social Media to be a backstage pass to their life?
Google announced something new; They are changing their search engine. What will it be like?
A lot of companies will compile content from Social Media platforms with titles to get views but that will no longer be ranked as highly; Tristan explains the value of the change.
How do you build in more original content?
Jeff shares about his planning and batch shooting. There has to be desire and scheduled balance.
Tristan asks Jeff what he is shifting to in the later half of 2022. Jeff talks about meeting with London Lazerson and his creative director in Santa Barbara and what it made him consider as well.
How will Jeff expand with his success on TikTok?
Don’t forget about the importance of testing things and continuing to know and understand what your audience likes.
How do you own the market and create collaborations?
Tristan asks Jeff to share a few more details about the channels he anticipates creating.

Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/
Drunk on Social Website: www.drunkonsocial.com
Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR
Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/

Zuckerberg Defends Metaverse Development After Online Backlash
https://drunkonsocial.com/f/zuck-to-the-rescue

Google Announces New Search Updates Which Will Put More Emphasis on Content Depth
https://drunkonsocial.com/f/google-announces-new-search-updates-for-content-depth
27 min
September 08, 2022Social Genius brought to you by Drunk On Social-Could BeReal Be The Next Big Social Media App?- EP 75
Could BeReal Be The Next Big Social Media App?
It is time to ‘BeReal’; Not only that, you need to stick with your ‘Home Alone’. What does that mean? Tune in to find out, learn why you should be seriously considering LinkedIn and what you could be doing with it, and get great content tips that you won't want to miss !
Episode Highlights:
Why is the app, ‘BeReal’ making the news?
Instagram is copying ‘BeReal’ with dual camera mode. Jeff explains ‘BeReal’ and reviews its growth and main idea.
Jeff shares a Tweet that he shares from a marketing book and how it relates to being on the forefront of what is going on.
Tristan reviews the top 5 apps downloaded for iPhone.
What is happening with TikTok?
Jeff talks about engagement on TikTok and what he has currently been seeing.
What does your ‘Home Alone’ mean? Tristan talks about their friend, London Lazersonand explains the concepts that he used to be successful and how everybody has it and can find it.
Have you ever wondered what the Lake of the Ozarks has to do with Jeff’s business; He addresses it and asks Tristan to talk about how he would answer that as well.
“It is really about attracting an audience to be able to speak to an audience”, Tristan says. How do you practically do that?
Virality does not matter by and large. Muscle memory to have you top of mind can be generated through the algorithm.
What about running out of content?
There was a webinar that more fully addresses scaling your VAs, go back to the YouTube channel or Facebook Group to find it.
Tristan talks about the article, ‘What to post on LinkedIn?
What kind of content should you post on LinkedIn? How long should it be? Tristan talks about where there is a missed opportunity.
Do you ever do the live feature on LinkedIn?
Jeff and Tristan ran into an article called, ‘The 14 Tips For Generating Results As A Social Media Content Creator’; They review the top tips that stand out to them and why.
All Social Media Platforms love -niche-. What does it mean for your content strategy?
What do you want to do? There is nothing wrong with some of the old school techniques and ways of doing things but is it most efficient? What if you could attract business to you?
Don’t be a spammer. Don’t post crap. Lean into your authenticity and bring value to your audience.
If you don't have a favorite platform, Jeff has advice on where to start and how to build up.
How does your audience know you? The name of the game is not to have the most creative name on Social Media. The name of the game is to be seen and found easier when your database wants to find you.
You won’t know what is relevant until you have defined your audience.
Rest is important too. Jeff and Tristan talk about how a break can be good to have time to recharge and reinvent.
If you need help, Jeff and Tristan coach and love to do it!

Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/
Drunk on Social Website: www.drunkonsocial.com
Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR
Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/

Resources
Instagram Takes Inspiration from BeReal with New Test Features
https://drunkonsocial.com/f/instagrams-bereal-inspiration
Jeff's Lake of the Ozarks TT with 261.1K views!
https://www.tiktok.com/@jeffpfitzer/video/7128946941035154731?is_copy_url=1&is_from_webapp=v1&lang=en
What to Post on LinkedIn: The 5 Content Types That Work Best [Infographic]
https://drunkonsocial.com/f/5-best-content-types-on-linkedin?blogcategory=LinkedIn+Blog
14 Tips for Generating Results as a Social Media Content Creator [Infographic]
https://drunkonsocial.com/f/14-tips-for-generating-good-social-media-results
38 min

About Drunk On Social

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Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, &…

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