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- Social Genius brought to you by Drunk On Social-Are You Keeping The Consumer In Mind When Creating Content For Social Media? - EP 64
Are You Keeping The Consumer In Mind When Creating Content For Social Media?
If you were intimidated by Tristan’s latest strategies from last week, you have to tune back in today to hear from Tristan and Jeff about YOU can do this thing too! How should you shift your thinking when it comes to content creation? People are typing in very specific search terms, so you have to put yourself in the mind of the consumer. Tristan and Jeff provide all the latest and best advice.
Episode Highlights:
- What is the number one challenge for people when it comes to creating content for Social Media?
- Tristan explains trends.google.com and how to utilize it to fit your needs.
- Start thinking like the audience that you’re targeting. It is easy to get into a rut. How do you change it up?
- How do you put yourself in the mind of the consumer?
- Jeff brings up refining a content approach that is selfless and not for yourself. So many people love to share awards, closing table pictures, etc and are really just bragging about those events. You need to ask what value you can bring.
- We all as humans want the ‘cliff notes’. How does that apply to content strategy?
- The brain’s number one job is to create short-cuts. There is a lot of research on it and t largely impacts Social Media. Tristan explains.
- Following up from Episode 63, Jeff encourages the listeners to not be intimidated. How do you get out of your own way?
- If you’re struggling with staying motivated, Jeff has advice.
- What does public accountability mean? Jeff and Tristan share how they help each other with the ideas that they consider.
- Everyone, especially real estate professionals, often show up to 99 percent other real estate professionals. Is that your target?
- Stop sharing so much business and hack the algorithm first.
- Tristan shares about an article ‘The Life Of A Social Media Manager’; It clearly outlines goals and challenges associated with it.
- Jeff shares a quote from Gary V, “Reputation is the ultimate currency.” What does it mean? How do you play the long game?
- For anybody listening when you think of Social Media manager and you immediately think ‘Okay, I need to hire somebody…’ but the reality is that you are your own Social Media Manager; It starts with you.
- There is going to be a high demand for Social Media content creators.
- We will have to start approaching each platform differently; Tristan explains why and what may be coming for the future.
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
25 min - Social Genius brought to you by Drunk On Social- Tristan Ahumada Shares His Revised Social Media Strategy- EP 63
Tristan Ahumada Shares His Revised Social Media Strategy
On today’s episode, Tristan and Jeff talk about the ever-changing Social Media world that we live in and how they have shifted their strategies and evolved. What are the key factors to look for? What is the algorithm primarily looking for? Posting on Social can’t chew up 100% of your time or make you go crazy because if it does it ruins the whole point. What are the tweaks that you need to make? Tune in for their advice.
Episode Highlights:
- Jeff received an email from someone who wants to be a guest on the podcast. She has 800,000 followers on YouTube and is growing on TikTok. It is a mystery for now and will be revealed at a later time.
- There are two cool Drunk on Social hats which will be for sale on the Drunk on Social Facebook Page.
- Tristan did a video of his evolved, updated Social Media strategy.
- There are a lot of great special guests on the way to the podcast. Tristan lists them.
- Tristan shares about his outline and how the shift in strategy for Social Media happened.
- Original content or repurposed content? How do both work?
- As you do more, your quality improves when it comes to creating content.
- How can a business owner make less content and produce more?
- Tristan talks about how he started to show up everyday and the importance of Social Media and technology in enhancing relationships.
- How do you know if you have the patience to be a creator?
- What can one long form video on YouTube produce? Tristan explains how to maximize that content that you create.
- Tristan talks about specific things that he is looking to do next.
- What will TikTok look like for Jeff and Tristan coming up? Tristan breaks it down.
- What about lives? If you want to do lives, Tristan makes a suggestion for helping with the algorithm.
- How do rooms go on Facebook? Jeff and Tristan talk about their experience and testing with it.
- Tristan talks about what he is doing on Instagram that is working and his list of minimum suggestions.
- How much should you be posting on LinkedIn?
- How much should you post on Twitter?
- Tristan talks about ‘spaces’ and he and Jeff discuss crypto.
- Snapchat is on Tristan’s radar; He talks about incorporating it.
- Reddit is in the top 20 most visited websites in the world.
- Tristan shares the platforms he loves in order.
- What is Reels Play?
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Iryna Fedchenko's YouTube
https://www.youtube.com/c/IrynaFedchenkoVlog
Tristan's Social Media Plan:
https://www.tiktok.com/@tristan.ahumada/video/7101411124012191019?is_from_webapp=1&sender_device=pc&web_id=7046817380445668866
Social Genius Group Coaching:
https://drunkonsocial.mykajabi.com/
Social Genius Package
https://docs.google.com/document/d/1ARBRmXOzeO-Qmv-lVoODzxiVx7bGfSz6yHKpgnqKWEE/edit?usp=sharing
39 min - Social Genius brought to you by Drunk On Social-This Is How To Create Content People Want To Watch, With Neel Dhingra.- EP 62
This Is How To Create Content People Want To Watch, With Neel Dhingra
Today is a special episode where Jeff is talking with Neel Dhingra; He is based out of Nevada and considers himself a content creator first before a loan officer, branch manager, or sales person. He has a ton of followers and a consistent content strategy. Tune in for all of his great insights!
Episode Highlights:
- Neel introduces himself. He considers himself to be a content creator first before a loan officer, branch manager, or sales person. He explains why.
- What does heading into a slower market mean for you?
- In the last four years, Nell got into the content gain and how he has gained traction in the last 18 months.
- Jeff talks about his similarities with Neel and asks him to explain the answer to how do you pull off doing your actual business with content creation. There is always time, it is a matter of what is a priority.
- Don’t want to put yourself out there because you’re starting from scratch? Neel has great advice.
- Are you going to put yourself in the 2% of creators? What will it take?
- What questions and problems are people in the industry having? What are you doing to solve them? These should impact your videos.
- The content world is noisy in general right now. Neel talks about how to grab attention before you have authority.
- Neel shares about how he has adapted to shifts overtime and the common mistakes that are made.
- What makes you creative? How does your brain expand as you continue to create?
- Neel explains how he would create just one story in the beginning and then built upon it.
- Jeff asks Neel to talk about the continued evolution of creating videos and his shift into making money, investing, etc.
- How do you present the same topics in different ways that hook the audience in?
- Ways to avoid pitfalls is providing true benefit. Neel explains how to start broad and then get narrower.
- Jeff asks Neel to give a relevant example of how to lead into video versus the 99% of what he sees out there.
- It is not just about doing the video, it is about how well you lead into the video and that will likely dictate how well the video performs.
- Most people get hung up and paralyzed by perfection. How do you overcome it? Jeff and Neel discuss the nuances. What is the difference between Instagram and TikTokstrategy?
- Jeff sees the mastermind content creation workshops that Neel does and asks him to share about what he does and what the participants gain.
Do you ever feel like you don’t get anything out of events? Neel and Jeff have advice for you.
- There are a lot of pretenders. How do you know where to find the value?
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Connect with Neel Dhingra!
https://www.forwardevent.com/
neelhome.com
https://www.instagram.com/neelhome/
47 min - Social Genius brought to you by Drunk On Social-How A Video Podcast Can Create Content For Multiple Platforms- EP 61
How A Video Podcast Can Create Content For Multiple Platforms
What is the return on investment for YouTube? Video Podcast versus TikTok strategy? Why do you need to get in the long form game as well? Tristan and Jeff have all the latest info about repurposing your content; Don’t miss it.
Episode Highlights:
- Do you know Sean Cannell? He runs Think Media and has 2 million YouTube followers. Tristan shares his story.
- What is the return on investment with YouTube?
- What about a video podcast?
- Did you know that Spotify now holds videos?
- LinkedIn is coming up with Reels just around the corner.
- There is so much said about all of the different places to start; Tristan talks about how Sean Cannell’s advice was so good and empowering.
- Tristan reviews the monthly active users on the Social Platforms.
- Tristan looked up mobile unique visitors for Tik Tok he shares. What does it mean? Do you think TikTok is only for very young users? He also lists the percentages for users in each age category.
- The research on TikTok shows that 83% of TikTok users have posted a video. What is the significance?
- Jeff talks about the repurposing of content and how their coaching includes it in a robust way. What is the strategy for sustainability?
- Jeff shares an interesting article about TikTok improving creator monetization and starting a program called Pulse.
- Tristan explains the importance of your authentication steps and the difference between the platforms.
- Twitter is heavy in the news these days. Jeff reviews the changes Musk would like to add.
- Keep your eyes open on Twitter and what is coming in the next year.
- What else is TikTok testing out?
- Jeff talks about their Twitter Challenge in May.
- Tristan talks about Instagram and NFTs.
- What about the technology for streamlining?
- What is the difference between crypto and NFTs?
- Elon Musk’s most recent tweet? Jeff also mentions him conversing with Mr. Beast.
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Resources:
Sean Cannell's YouTube Channel
https://www.youtube.com/c/seanTHiNKs
Sean Cannell's Youtube Strategies For 2022
TikTok To Surpass Twitter and Snapchat Combined Revenue
https://drunkonsocial.com/f/tiktok-to-surpass-twitter-and-snapchat-combined-revenue?blogcategory=TikTok+Blog
Twitter Expands Test of TikTok-Like Display Format in its Explore Tab
https://drunkonsocial.com/f/twitter-expands-test-of-tiktok-like-display-format
TikTok Shares Insights Into Emerging Gaming Trends
https://drunkonsocial.com/f/tiktok-shares-insights-into-emerging-gaming-trends
TikTok Statistics – Updated April 2022
https://drunkonsocial.com/f/tiktok-statistics-2022
33 min - Social Genius brought to you by Drunk On Social-Instagram Updated Their Algorithm, And This Is How It Can Benefit You- EP 60
Social Genius brought to you by Drunk On Social-Instagram Updated Their Algorithm, And This Is How It Can Benefit You- EP 60
Instagram Updated Their Algorithm, And This Is How It Can Benefit You
This is an exciting episode with Jeff and Tristan live together in person! What is going on with Twitter? How will Instagram’s algorithm update affect the way you create your content? Original content is going to get higher reward. Identify all of the current opportunities that you have for your business on Social; Tune in now!
Episode Highlights:
- Why are Jeff and Tristan at Tristan’s house?
- What is the story with Elon Musk?
- Twitter is the fourth most visited website in the world. What would put it on the map even more?
- Why do you think Twitter didn’t want Elon to buy it?
- What is Instagram’s algorithm update?
- Adam Mosseri is the CEO of Instagram; Do you follow him? He shares updates on the platform.
- Tristan asks, “Why create more on the platform?”
- Jeff explains when you will and will not be penalized on content creation.
- Snapchat has 13 million users, most of them come from outside of the US.
- Is the world shifting away from filters? Tristan and Jeff discuss a new social app called, ‘Be Real’. What is the purpose of the app?
- Did you know that India banned TikTok? What do they have and why?
- Why be visible on all platforms? Will it be annoying to people?
- Meta launched a new creator funding program. It is called Horizon World. Tristan and Jeff discuss the why and how.
- Why does YouTube stay on top?
- Jeff shares about how they will use oculus in the future.
- YouTube’s Shorts Shelf- what is it? How do you use it?
- Jeff talks about the consulting that they are launching.
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Social Genius Group Coaching
https://drunkonsocial.mykajabi.com/
Elon Musk Mulls Tender Offer for Twitter
https://drunkonsocial.com/f/elon-musk-mulls-tender-offer-for-twitter?blogcategory=Twitter+Blog
Adam Mosseri's Instagram
https://www.instagram.com/mosseri/
An Update on Instagram's Algorithm Update
https://drunkonsocial.com/f/an-update-on-instagrams-algorithm-update?blogcategory=Instagram+Blog
Snapchat Adds 13 Million More Users in Q1, Sees Steady Increase in Revenue
https://www.socialmediatoday.com/news/snapchat-adds-13-million-more-users-in-q1-sees-steady-increase-in-revenue/622515/
Meta Launches New Creator Funding Programs to Fuel Development of the Metaverse
https://drunkonsocial.com/f/meta-launches-new-creator-funding-programs?blogcategory=Meta+Blog
YouTube: Shorts Shelf Now in Its 'Trending' Tab
https://drunkonsocial.com/f/youtube-shorts-shelf-now-in-its-trending-tab?blogcategory=YouTube+Blog
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
24 min - Social Genius brought to you by Drunk On Social-What’s Next ForTwitter If Elon Musk Owns It?- EP 59
What's Next ForTwitter If Elon Musk Owns It?
How do Social Media and freedom of speech operate together and how will it change with Elon Musk? Jeff and Tristan share more details about the coaching that they are offering and the opportunity it offers to you. Most of you know that Social Media platforms are ever-changing; Tune in for the strategies that you need to be paying attention to for your Social Media business!
Episode Highlights:
- What does it mean that Elon Musk bought Twitter?
- How do Social Media and freedom of speech collide and where is the boundary to prevent potential harm to others?
- People are going to do stupid things and inflict harm, better rules keep reigns on it.
- Jeff shares how they got started with the group coaching and one on one consulting helping individuals grow their brands.
- Tech is being designed to replace you. What will it take for your brand to grow and thrive?
- Tristan and Jeff help individuals find their pillars which is what will make and keep you sustainable on Social Media.
- When you overpost you’re annoying your audience. There is an intentionality required in how and when you show up.
- Community driven content? What does it look like? Jeff explains how to think about who you’re targeting and make sure it lines up with who your content is actually reaching.
- How do you attract your tribe?
- Jeff talks about an event they were doing in San Diego and how he and Tristan are starting to speak together.
- How well do TikTok videos do at various times?
- Jeff and Tristan review the strategies and amount of posts you should be focusing on now.
- What does it look like to build a cadence? Do you have one? Jeff explains how they are starting to build social media plans for people.
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Group Coaching Link - https://drunkonsocial.mykajabi.com/
Twitter Sold To Elon for $44 Billion
https://drunkonsocial.com/f/twitter-sold-to-elon-for-44-billion
Twitter Board Agrees to $44 Billion Sale to Elon Musk
https://www.socialmediatoday.com/news/twitter-board-agrees-to-44-billion-sale-to-elon-musk/622648/
Elon Musk Buys Twitter – So What Now?
https://www.socialmediatoday.com/news/elon-musk-buys-twitter-so-what-now/622668/
21 min - Social Genius brought to you by Drunk On Social-Should There Be Laws and Ethics Oversight Of Social Media Platforms?- EP 58
Should There Be Laws and Ethics Oversight Of Social Media Platforms?
Have you heard about technology that builds into your brain? How do free speech and Social Media coexist? What changes are being made and why do they matter? Jeff and Tristan bring you all of the latest information to have your finger on the pulse of what is coming next. Tune in now!
Episode Highlights:
- Elon Musk as the majority owner of Twitter stock- what does it mean?
- Does any Social Media platform adhere to the principle of free speech as essential to Democracy? Tristan shares about the interview he listened to where Mark Zuckerberg was explaining how they want to create an independent group of people to monitor and indicate how platforms should function and when they are breaking certain laws, etc.
- Jeff and Tristan checked on the top 5 visited websites and Twitter is still sitting at number four. Why does it matter?
- What has happened with the Twitter stocks?
- SnapChat is acquiring Nextmind Tech. What is non-invasive brain computer interface and how does it work?
- Tristan and Jeff share about technology that builds into your brain and the benefits for different groups of people.
- Is Social going to live where we aren’t anticipating? It might look different than what you’re thinking.
- Having your finger on the pulse is becoming increasingly important for your business. It could be a full time job to keep up with it all but it doesn't have to be, this podcast can give you what you need to know and tell you how to accomplish efficiently.
- Tristan thinks the two front runners of Social are YouTube and Instagram and explains why.
- Having such massive people on Instagram is not going anywhere.
- Don’t vacate where you are having success. Jeff shares his thoughts on what will emain most relevant to the masses going forward.
- It is hard to grow on Instagram. Jeff talks about the benefits and what changes he thinks they will need to make in the name of staying relevant.
- Tristan shares about a video that did really well on Facebook Reels but didn’t do well in other places.
- Instagram updating its Reels editing tools? Jeff asks Tristan to explain it to the listeners and what it is useful for.
- Jeff shares that TikTok added a new gif library and how he learned about the history of if. What else are they adding?
- Are you a part of our coaching yet? We can help you go to the next level. Check it out at: https://drunkonsocial.mykajabi.com/
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Group Coaching Link - https://drunkonsocial.mykajabi.com/
Most Visted Websites
https://en.wikipedia.org/wiki/List_of_most_visited_websites
What to Make of Elon Musk's Buy-Up of Twitter Shares
https://www.socialmediatoday.com/news/what-to-make-of-elon-musks-buy-up-of-twitter-shares/621534/
Snapchat Acquires Brain-Reading Tech 'NextMind' for the Next Stage of Digital Interaction
https://drunkonsocial.com/f/snapchat-acquires-nextmind-tech?blogcategory=Snapchat+Blog
NextMind's Trailer:
https://www.youtube.com/watch?v=RR7tHXV14xk
https://neuralink.com/
Instagram Updates Reels Editing Tools to Make it Easier to Re-Order and Edit Clips
https://drunkonsocial.com/f/instagram-updates-reels-editing-tools
TikTok Adds New GIF 'Library' Option to Facilitate New Creative Elements
https://drunkonsocial.com/f/tiktok-adds-new-gif-library
30 min - Social Genius brought to you by Drunk On Social-How To Use Trend Surfing And Trend Influence on Tik Tok- EP 57
How To Use Trend Surfing And Trend Influence on Tik Tok
What is going on with TikTok stories and what is the strategy? Influence surfing and trend surfing may be what you’re missing out on. Jeff and Tristan are talking about engagement, optimization, and growth for Instagram and TikTok. Have you ever thought, “When do you have time to do business if you’re always posting to Social?” This episode is for you…Tune in now for all of the best advice!
Episode Highlights:
- TikTok is copying Instagram this time instead of the other way around..with Stories.
- What are we noticing when it comes to things that are catching on for engagement and growth? Tristan explains the key factors in consistency.
- Influence surfing? Trend surfing? What does it mean and why is it important to you?
- Have you ever thought, ‘How can you get this done so I don't have to be spending all of my time and energy on posting daily?’ You are not alone. Tristan and Jeff get this question frequently; Tristan shares advice to help your strategy.
- What do you use to edit? Tristan explains how he and Jeff utilize Viva Video in their processing.
- Timing is important for how many videos you wish to accomplish and have for scheduling posts.
- Can you schedule your videos on TikTok?
- Tristan asks Jeff if he has intros and outros for every video or if he leaves it raw? Or if it is different for different content?
- Jeff shares one of the biggest mistakes people make when shooting video and how to overcome it.
- What about the length of video trends?
- What is the return on investment? How do you track it? Is there a right answer? There may also be a mindset shift that needs to take place in your work.
- Jeff talks about the balance of being personal and selling, how to keep it natural and build commonality.
- Inspiration and creativity are going to come and go. If you can figure out way to make a video more concise to deliver your content, do that and also realize sometimes you can’t and that is okay.
- Tristan asks Jeff how he sees the TikTok Stories changing TikTok.
- What TikTok trends should you be paying attention to?
- The better understanding that you have of the most innovative platform sets you apart and sets you a couple of steps ahead for what is coming next.
- Jeff shares what he is doing next with pillars of content and how his content strategy is evolving.
- Tristan shares how he is being more purposeful in what he posts to different outlets.
- Who do you put your stuff in front of? Finding your niche will continue to be extremely important in playing the algorithm game; Also remember connection over virality.
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Group Coaching Link - https://drunkonsocial.mykajabi.com/
https://twitter.com/drunkonsocial1
https://www.youtube.com/DrunkOnSocial
31 min - Social Genius brought to you by Drunk On Social-Why You Shouldn’t Use Tik Tok Videos To Try To Sell Something, With Zach Foust -EP 56
Why You Shouldn't Use Tik Tok Videos To Try To Sell Something, With Zach Foust
Zach is a real estate agent out of Delaware. He has an infectious energy, passion, and willingness to share with others how he uses Tik Tok and leverages other social media platforms to generate success. Tune in and be inspired!
Episode Highlights:
- Tristan asks Zach if he has hired someone yet to follow him around with a camera to create live content.
- Tristan asks, “When did the opportunities start coming from left and right for you?” Zach shares how it started for him.
- Zach shares about his team and experience in the business.
- Do you have a mentor or counselor? Zach shares about how his personal mentor hasbeen instrumental in his life and journey.
- How is Zach able to convert?
- Jeff asks Zach about his volume and zooming approach to creating his content, where it came from, and if it was intentional or not.
- Tristan asks Zach to share his niches and pillars.
- What about Instagram business accounts?
- Same video to all of the platforms or change it up?
- Jeff asks Zach if he is shooting the videos on his phone and uploading natively to the apps.
- There are subscription style services coming for creators.
- Jeff asks about the music that Zach uses and how to be careful with copyright.
- Zach shares about his preferred editing apps and why he likes them.
- Sharing business and personal? How does it all balance? What if you have other ventures?
- If you have a team, how do you figure out if you should have one TikTok account or separate accounts?
- Zach gives analogies that explain non consent and consent when it comes to content and how steps are taken in building trust.
- Social isn’t different from real life when it comes to how much you promote and sell. Jeff and Zach discuss the importance of understanding that along with the intention of the audience.
- Tristan asks Zach is he practices his hooks and writes them out or what his process is.
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Zachary Foust
https://www.instagram.com/zachary.loft/
https://linktr.ee/zacharyloft
https://www.facebook.com/profile.php?id=100009690497109
https://www.TikTok.com/@zacharyloft?
https://open.spotify.com/show/01SPZKZMlcmjShrETfHnEt?si=vzsZdLr7T6-D4AgdpVLPPA&nd=1
https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg
https://www.linkedin.com/in/zachary-foust-loft/
Business Video School
TikTok Video Checklist: What You Should Do in Every Video You Create! from Business Video School: https://www.bizvideoschool.com/free-tiktok-video-checklist
Instagram Power Method
A Brand New Instagram Power Method Masterclass - http://powermethodmasterclass.com
Calendly link to book a call with Michelle - https://calendly.com/bermanmedia/30min
Website: www.bermanmediapd.com
https://www.instagram.com/bermanmediasocial/
BrandFace
5 Critical Questions Every Successful Brand MUST Answer
BrandFaceStar.com for more information
DiscussYourBrand.com to schedule a call to talk about your specific situation and solutions they have for you.
https://www.instagram.com/brandfacestar/
Event (on all episodes):
Social Genius LIVE
https://socialgeniuslive.eventbrite.com
46 min - Social Genius brought to you by Drunk On Social-Can Your Social Media Strategy Focus On Your Business?- EP 55
Can Your Social Media Strategy Focus On Your Business?
Daniel Sala is joining the podcast today to discuss content strategy and building success through serving clients, answering questions, and education. Tristan and Jeff have been watching Daniel grow and evolve; He is in the mortgage business and has recently changed companies. Tune in to hear about his journey!
Episode Highlights:
- Daniel has been in the business for 19 years; He shares his various experiences.
- How will consistent posting affect business? Daniel talks about his journey navigating growing an audience.
- DMs on Instagram are bringing success to his business. There is a different dynamic of privacy and lack of pressure to commit.
- Jeff asks Daniel to talk about how he started with Clubhouse and how it lead to other social media strategy.
- As Daniel got comfortable on Instagram he switched over to TikTok as well.
- Tristan asks how he has shifted his Social Media to be able to gain more business from it over the last year.
- What about teleprompter?
- What keeps you from holding yourself accountable?
- Jeff reviews how Daniel found the sources to create the inspiration. Jeff talks about where he also gets inspiration without reinventing the wheel.
- Jeff asks Daniel to share his daily goals and his cadence to stay on top of Social Media. How many videos, stories, reels?
- What is Daniel’s content strategy? He shares about how he didn’t want the mortgage process to be something that they dread anymore and that spurred him to educate about different terms to the general public.
- What about ARM? Is it always a bad thing? These are the types of the topics that Daniel will dive into and educate to help people make smart choices.
- Jeff talks about the new Social Coaching platform with two calls per month with a range of people who are very basic on Social Media to very advanced.
- The one thing you can’t compete with on Social Media is authenticity. Jeff asks Daniel his thoughts on going all in just talking about business or being a reality TV show?
- Sitting on the fence, posting here and there? Daniel has advice for you.
- The whole game is being relatable. How can you implement that?
Resources Mentioned:
- Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Daniel Sala:
https://www.instagram.com/daniel__sala/
https://promptsmart.com/
https://bigvu.tv/create/teleprompter-app
https://apps.apple.com/us/app/teleprompter-for-video/id1139307843
31 min
About Drunk On Social
From the publisher's feed
Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social weekly with the goal of delivering the latest News, Trends, &…
Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.