Drunk On Social

Social Genius brought to you by Drunk On Social-How To Use Trend Surfing And Trend Influence on Tik Tok- EP 57

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How To Use Trend Surfing And Trend Influence on Tik Tok

What is going on with TikTok stories and what is the strategy? Influence surfing and trend surfing may be what you’re missing out on. Jeff and Tristan are talking about engagement, optimization, and growth for Instagram and TikTok. Have you ever thought, “When do you have time to do business if you’re always posting to Social?” This episode is for you…Tune in now for all of the best advice!

 

Episode Highlights:

  • TikTok is copying Instagram this time instead of the other way around..with Stories. 
  • What are we noticing when it comes to things that are catching on for engagement and growth? Tristan explains the key factors in consistency.
  • Influence surfing? Trend surfing? What does it mean and why is it important to you?
  • Have you ever thought, ‘How can you get this done so I don't have to be spending all of my time and energy on posting daily?’ You are not alone. Tristan and Jeff get this question frequently; Tristan shares advice to help your strategy.
  • What do you use to edit? Tristan explains how he and Jeff utilize Viva Video in their processing.
  • Timing is important for how many videos you wish to accomplish and have for scheduling posts.
  • Can you schedule your videos on TikTok? 
  • Tristan asks Jeff if he has intros and outros for every video or if he leaves it raw? Or if it is different for different content?
  • Jeff shares one of the biggest mistakes people make when shooting video and how to overcome it.
  • What about the length of video trends?
  • What is the return on investment? How do you track it? Is there a right answer? There may also be a mindset shift that needs to take place in your work.
  • Jeff talks about the balance of being personal and selling, how to keep it natural and build commonality.
  • Inspiration and creativity are going to come and go. If you can figure out way to make a video more concise to deliver your content, do that and also realize sometimes you can’t and that is okay.
  • Tristan asks Jeff how he sees the TikTok Stories changing TikTok.
  • What TikTok trends should you be paying attention to?
  • The better understanding that you have of the most innovative platform sets you apart and sets you a couple of steps ahead for what is coming next.
  • Jeff shares what he is doing next with pillars of content and how his content strategy is evolving.
  • Tristan shares how he is being more purposeful in what he posts to different outlets.
  • Who do you put your stuff in front of? Finding your niche will continue to be extremely important in playing the algorithm game; Also remember connection over virality. 

    •  

    Resources Mentioned:

    • Business Video School: https://www.bizvideoschool.com/
    • Drunk on Social Website: www.drunkonsocial.com
    • Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ 
    • Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ 
    • Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ 
    • Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en 
    • Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents 
    • Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
  • Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
  • Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
  • Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 



    • Group Coaching Link - https://drunkonsocial.mykajabi.com/

    https://twitter.com/drunkonsocial1

    https://www.youtube.com/DrunkOnSocial





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