Dru's Notes

A goal doesn't have a hurdle rate. Habits do. Break the goal into the habits that feed it. Find each one's input level. Make experimenting the habit that carries you when the destination is uncertain.

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Essays: https://druriley.com/

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Most experiments fail, and that's the point. About 1 in 20 becomes a material win that keeps paying, and you can't tell which before you run it. So run more.

Featuring: Peter Lynch

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You hit the goal and the win fades by tomorrow. The target was never fixed: reach it and you want the next one. Chess ratings and jiu-jitsu belts turn out to be the same trap in different clothing.

Featuring: Jay Shetty

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Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

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A pre-sell to 7,000 subscribers got zero sales. The failure forced a free-plus-upgrade model that broke a three-year income drought and became Trends.vc. The target I missed was smaller than what the miss handed me.

Featuring: Dwight D. Eisenhower

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HeadsUp: Know when your competitors move. Before your customers do. https://headsup.bot

Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

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A fraud alert in a foreign country almost became a permanent rule. The real fix was a backup card. Most bad experiences don't deserve a lifetime policy.

Featuring: Toni Morrison

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Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

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I cut from two operations days a week to one and watched email slow down while support got faster. That gap exposed a trade-off that was never real, and a way through it.

Featuring: George Bernard Shaw

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Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

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There are two ways to be careful with money. One group tracks what they pay. The other tracks what they get back. Only one builds wealth.

Featuring: Henry David Thoreau

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Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

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I drank tea before I meditated and the day went sideways. The habits were identical. Only the order changed.

Featuring: Tom Ford

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Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

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The anger you aim at a public figure is aimed at the wrong target. The role was open and the pay was good, so someone was going to take it. The person is replaceable. The game stays.

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Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

Subscribe to Dru's Notes for a new episode every day.

Click here to view the episode transcript.

A single curious question became Multi and the biggest payoff of my year. You can't tell how much an experiment will pay off before you run it, so run more of them.

Featuring: Toni Morrison, Steve Jobs, Warren Buffett, Steven Johnson

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Brought to you by:

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HeadsUp: Know when your competitors move. Before your customers do. https://headsup.bot

Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

Subscribe to Dru's Notes for a new episode every day.

Click here to view the episode transcript.