Dru's Notes

Cutting the price of Trends Pro changed who signed up. Support rose, engagement thinned, the room shifted. Raising the price back filtered for people who arrived ready. Price selects your market before anyone reaches your inbox.

Featuring: Seth Godin

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Essays: https://druriley.com/

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ConvertKit auto-upgraded my bill the hour my list crossed a tier, then held the higher price when it dropped back under. Their own logs later admitted about $936 in overcharges across eight months. The math from the vendor's side is the real story.

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Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

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For years I built businesses that went nowhere. Then one took off, once I held a daily floor of experiments. Below the floor your work falls behind a drifting world. Above it, it compounds.

Featuring: Octavia E. Butler

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Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

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Pushing one habit harder than it needs steals from the habits still below the line. The durable move is the smallest version that still compounds.

Featuring: Morgan Housel, Joe Rogan, Firas Zahabi, William Morris

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Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

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After a month without rewriting my principles by hand, the impulses they keep in check started winning. Copying them onto a fresh page each week is what keeps hard-won lessons from fading.

Featuring: Ali Abdaal, Marcus Aurelius

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Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

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I count my output by what I finish, not the hours I sit. Flannery O'Connor watched the clock; Stephen King counted words. A 17-day launch burnout taught me which one to trust.

Featuring: Maya Angelou, Linus Torvalds, Stephen King, Graham Greene, Thomas Frank

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Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

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Most plans stall because several separate problems got bundled into one decision. Split them, ship the piece that stands alone and the freeze breaks.

Featuring: Publilius Syrus

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Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

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I made the case for cutting rest days. Then the binges started: every two weeks or so, a Thursday ending at 3am, with the brain collecting the rest I refused to schedule.

Featuring: Anne Lamott

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Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

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The great idea shows up after you start. Build the "dumb" one and the problems you hit along the way become your next products.

Featuring: Paul Graham, Marc Lou

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Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

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One day the turkey wakes up and it's Thanksgiving. Comfort feels like safety, but it lets risk pile up quietly until it hits all at once. The fix is to take small risks on purpose, while a miss still costs little.

Featuring: Nassim Nicholas Taleb, Helen Keller

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Brought to you by:

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HeadsUp: Know when your competitors move. Before your customers do. https://headsup.bot

Multi: Turn any content into a YouTube video. https://makemulti.com

Where to find Dru:

Essays: https://druriley.com/

Subscribe to Dru's Notes for a new episode every day.

Click here to view the episode transcript.