DTC ECOMMERCE: Customer Acquisition & Retention

EP28: Riding a Tricky Q1 & Q2 in e-Commerce

Q1 and Q2 can be brutal, In this episode, we break down exactly what you can do, like increasing your angle and content output (net new is best) and knowing when to spend less for better efficiency.

We’ll also tackle the fundamentals around securing your finances, cutting unnecessary overhead (yes, even staff costs), and streamlining processes to make every dollar count. Plus, we’ll dig into ad account structure - while it won’t magically fix everything, getting it right sets you up for scale.

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EP27: Addressing FB Comment, Q1 Strategic Offers & 2025 Predictions

In this episode, we dive into a fiery Facebook comment about running separate campaigns for TOF, MOF, BOF, LALs, and interests. Can you really outsmart the Meta algorithm?

We’ll also share strategies to crush Q1 with winning offers and how to seamlessly weave them into your Meta process to supercharge your creative.

Finally, we’re looking ahead with bold 2025 predictions. From brands embracing AI (or not) to a return to founder-focused storytelling, we’ll cover what’s next as the Australian economy gears up for a rebound.

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EP26: Cost Controls vs Force Spend/Lowest Cost (Meta Ads)

When to use Cost Controls vs. Force Spend on Meta Ads? In this episode, we dive into the benefits of using cost controls instead of force spend, and why a hybrid approach can be powerful for managing campaign budgets effectively. We'll break down the strengths of cost controls, when to consider force spend,

Steal our ad-account structure here: https://www.m3digital.com.au/m3-meta-accelerator

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EP25: Awkward October, November Strategies & Creative Based Targeting

Join us for an interesting episode, including our thoughts on why more people are waiting for Black Friday and Cyber Monday (BFCM) deals than ever before. We'll dive into November strategies, from rotating offers to maintaining profit margins, and explore creative-based targeting versus traditional interest targeting + more.

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EP24: Shooting S**t Part 2 | Everything From Retention to Ugly Ads

In this episode, we discuss retention compounding, untapped audiences, and why simple DTC strategies still continue to win. We cover a couple Q4 ad tactics, killer content that's working, and the enduring power of ugly ads..

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EP23: Shooting S**t Part 1 | State of July & Focus Areas

Join us as we delve into a variety of topics, from tracking progress in July to the importance of refining your processes. We also discuss optimising cost infrastructure, identifying inefficiencies, and much more.

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EP22: Q&A Showdown: 3 Random Questions Each!

Join us in this authentic episode where we challenge each other with three unexpected questions about e-commerce. Get ready for a rapid-fire session filled with insights, strategies, and a few surprises.

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EP21: Why Isolated Focus Matters

In this episode, we discuss the crucial importance of focusing on isolated areas within your strategy and allocating resources to the core aspects that drive your progress.

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EP20: How Updating Your Offer Can Increase Ad Performance

In this episode we talk about strategic ways you can play with your offers to accelerate your ad performance.

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EP18: 3 Mindsets You Need to Adopt & Integrate Into Your Brand

In this episode we talk about 3 critical mindsets you need to adopt and integrate into the way you are running your brand. Some of these may be controversial!

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