DTC ECOMMERCE: Customer Acquisition & Retention

EP08: Static Creatives, Early BFCM Signs & TikTok Ads

In this episode we cover;

- The POWER of strong static creatives on Facebook & Instagram Ads

- Early BFCM Signs

- The importance of CTR when trying to scale ad-sets

- The best way to approach TikTok Paid Ads

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EP07: Triggering an Emotion, Target CPA + Broad & Integrating Klaviyo with Facebook Ads

In this episode we cover;

- Triggering an emotion through direct response strategies

- Google Ads: Target CPA + Broad

- Integrating your Klaviyo with Facebook Ads and bringing across your audiences

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EP06: Black Friday Cyber Monday Special Edition

In this episode we cover some of the finer details around how we prepare, manage and execute on BFCM.

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EP05: Scaling Vertically vs Horizontally, Organic vs Produced Creative & Exiting The Learning Phase

In this episode we cover;

- Scaling vertically vs horizontally and the methods we are using

- Organic vs produced creative and what's working in the market

- The importance of existing the learning phase

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EP03: Rapid Testing, Tiktok Ads & Focussing on CPM

In this episode, we cover some of the key value points that have been injected into our e-Commerce Slack Group - link in our bio.

Apologies for the reverb on the audio. episode recorded on the run.

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EP03: Average Order Value, Facebook Ad Creatives & Strategic Offers

In this episode we cover;

- Average Order Value (AOV) and it's importance for brands

- Facebook Ads Creative - what we're seeing working and not working in the current landscape

- The importance of running (and testing) different offers

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EP02 : FB Interest Targeting, Cost Caps & Smart Opt-In Strategies

In this episode we cover;

- Facebook interest targeting and our thoughts on it's value in the current direct to consumer landscape

- Facebook Cost Cap bidding strategies and how we're utilising this method in our creative and CPA testing strategies

- Building your first-party data through smart customer opt-ins

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EP01: Attribution & Triple Whale, CTR & Targeting

In this episode we cover;

- Facebook Ads Attribution and what we are doing to alleviate and improve and how third party software's can provide powerful insight

- Click through rate and using CTR as a benchmark metric when rapidly testing new creative

- Targeting, and how we utilise BROAD in our targeting process

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