DTC Growth Hacking

DTC Growth Hacking

By FieldTestBusinessEntrepreneurshipMarketing
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DTC Growth Hacking episodes

  • S01E12 Discovering New Ways to Communicate with Jay Huffschmidt of Porsche DTLA
    Jay Huffschmidt has been a master of DTC long before it was called DTC, and he’s built himself an amazing reputation as being one of most innovative marketers in the automobile industry. If you’re in Los Angeles, and you’re into Porsche or other fine German automobiles, you’ve probably encountered Jay. In this episode we get into his best practices, broadcast vs community-building, how social media has impacted the way we engage with our customers, and how the way we buy cars is changing.

    Hosted on Acast. See acast.com/privacy for more information.

    57 min
  • S01E11 - Looking Toward the Future of Venture Capital with Yohei Nakajima of Untapped Capital
    Inside baseball or just a friendly chat? Listeners, you be the judge. Yohei Nakajima is a second generation venture capitalist and co-founder, along with Jessica Jackley, of Untapped Capital - a recently announced venture firm focused mainly on outbound founder discovery. Yohei and Rob discuss everything from their time in accelerators to the best way to build up a public company persona. This episode is especially of interest to anyone a part of or considering joining the startupland ecosystem and/or wondering how venture capital firms must market themselves to both their investors and investments.

    Hosted on Acast. See acast.com/privacy for more information.

    47 min
  • S01E09 - Making Deep Connections with Your Customers With C.C. Boyce of Boyce Studios
    In this episode Rob checks in with woodworker C.C. Boyce to discuss the success she’s found with her latest creation, the Planturn. Their conversation focuses on what it is really like for a grassroots brand to make it in today’s DTC world, and the roles that advertising and marketing can play to elevate great products and ensure that customers know about them. This episode is especially of interest to those taking the small business DTC journey, and how hard work and marketing prowess can help achieve the success makers are hoping for.

    Hosted on Acast. See acast.com/privacy for more information.

    48 min
  • Season 1 Update - Thank you to all of our listeners!

    This week we are taking a break to work on upcoming episodes with some exciting new guests so we wanted to take the opportunity to let our listeners know just how much we appreciate you. We're proud to provide you with thought provoking and insightful conversations with the people behind some of DTC's biggest success stories every week, and the best is yet to come.


    If you're enjoying the podcast, please consider leaving us a rating or review on the podcast player of your choice and be sure to subscribe so you don't miss a single episode.


    We'll see you next week!


    Hosted on Acast. See acast.com/privacy for more information.

    2 min
  • S01E08 - Rethinking mobility with Colin Godby of UBCO Bikes
    Colin Godby is out to change the world by changing how we think about mobility. He’s the Chief Product Officer at UBCO Bikes, the New Zealand-based manufacturers of the 2x2 line of electric utility bikes. In this episode he and Rob discuss the increasingly rapid transition from ICE to EV the world is witnessing, and how UBCO thinks differently about product lifetime, sustainability, and fun factor.Especially of interest to those wondering how brand, mission, and responsibility play a part in developing and marketing new products. Sit back and listen as Colin paints the future of electric accountability.

    Hosted on Acast. See acast.com/privacy for more information.

    59 min
  • S01E07 - Thomas Wadsworth - Struum
    Meet Thomas Wadsworth — co-founder at Struum — a new video platform that allows its subscribers to access shows and movies from a myriad of video services using a groundbreaking credit-based viewing model. Today he stops by the podcast to discuss what it is like building a great service from the ground up, the state of the streaming wars, how this is a great time to be a consumer, and what to expect in the future from DTC streaming brands beyond the big three.

    Hosted on Acast. See acast.com/privacy for more information.

    58 min
  • S01E06 - Brandon Schauer of Rare.org
    Brandon Schauer is the SVP of US Climate Change at Rare.org - an organization committed to leveraging behavior science to change the way we think about climate change and provide practical steps every human can take to ensure that the earth does not become inhabitable for future generations. If that sounds intense, it’s because it is, but Brandon - who has had a long and successful career helping brands establish themselves through multiple touchpoint user experiences - shares his optimism for how we can utilize marketing to communicate the mission to help get folks onboard and involved. Super important pod to listen to for anyone who lives on the planet.

    Hosted on Acast. See acast.com/privacy for more information.

    58 min
  • S01E05 - Always Be Learning How to Better Serve Your Customers: Beau Schmidt of Sunday Scaries
    Beau knows scaries, the anxiety we all face as we prepare ourselves for the onslaught of stress each week has in store for us. Coming from the world of hospitality, Beau Schmidt and his co-founder Mike Sill, know how to create a product and environment that keeps people coming back. In the world of CBD, where a new brand launches every day, this is key. Learn about what makes Beau, and Sunday Scaries, different from the pump and dump brands hitting the market, great tips for anyone who wants to create a brand built on values and customer satisfaction.

    Hosted on Acast. See acast.com/privacy for more information.

    48 min
  • S01E04: Thriving In the Spaces Where Brands and Culture Intersect With Alex Black of Grindr
    The Director of Marketing at Grindr, Alex Black, discusses with Rob how Grindr became the mainstay dating app of the LGBT community, what that relationship is like, and how Grindr has evolved over time into something beyond dating. This pod is especially interesting to folks wondering about the pros and cons of making products synonymous with their customer-base, how exclusivity and inclusivity can co-exist, and what happens when a brand is so embedded in its community that its hard to know where one starts and the other begins.

    Hosted on Acast. See acast.com/privacy for more information.

    50 min

About DTC Growth Hacking

From the publisher's feed

Presented by FieldTest and hosted by Rob Maigret - former Disney Executive and technology entrepreneur with extensive work in online video, social media , product creation, and go-to market…

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