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DTC Growth Hacking
DTC Growth Hacking episodes
- S01E03 - The Real Estate Arms Race - How PropTech is turning realtors into creatorsLeanna Creel has been a fixture in the LA media scene as long as she can remember. With a rich history in front of and behind the camera - as an actor, filmmaker, and production company founder - she’s seen it all. Now she’s taking her experience to put the video in Vuse, a new platform co-founded with former Sotheby’s International COO Julie Leonhardt, designed to help realtors get the most out of the media tools contained in their smart phones.
Hosted on Acast. See acast.com/privacy for more information.
52 min - S01E02 - Setting Yourself Apart in the CBD SpaceLior Root and Sophia Trunzo are the dynamic co-founders of Paradigm Media, a power agency built from the ground up specifically to help CBD brands. Regulated industries must maneuver the ever-changing-playing field of internet advertising and regional laws. Hear about the challenges these companies face and how platform policy is defining how, and where, brands can engage with consumers. Especially of interest for those working within regulated industries as well as marketers who someday dream of having their own shop.
Hosted on Acast. See acast.com/privacy for more information.
46 min - S01E01 - Democratizing Programmatic Advertising
Peter Luttrell is the co-founder of FieldTest and one of the technologists who helped define the ad space over the course of his 20+ year career. He and Rob discuss the realities of internet advertising, untangle some deep-rooted myths, and dive into FieldTest’s mission to democratize the open web.
A great starting point for listeners looking to better understand programmatic advertising and how the open web differs from closed social networks - and what that means for building customer base.
Hosted on Acast. See acast.com/privacy for more information.
37 min
About DTC Growth Hacking
From the publisher's feed
Presented by FieldTest and hosted by Rob Maigret - former Disney Executive and technology entrepreneur with extensive work in online video, social media , product creation, and go-to market…
strategies. Rob brings his experience and casual style to conversations with some of the current leaders in the direct-to-consumer space - including top talent from agencies and brands, as well as the customers who make it all possible.
DTC Growth Hacking isn’t just about best marketing practices, it’s about how we digitally speak to one another. How we engage, and how ultimately, we choose to define ourselves based on our brand choices.
Hosted on Acast. See acast.com/privacy for more information.
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