DTC WTF

We are joined by Dustin Reichmann, a former engineer turned entrepreneur who is now the Marketing Director of FireCreek Snacks. Firecreek Snacks has shattered the stereotype of the typical snack stick by delivering a healthy, all-natural snack with exceptional taste.

I'm joined by brothers Brandon, Elliot & Dylan Kim, who started Brevitē, a camera backpack company, 5 years ago. They've endured many manufacturing & operational issues since, but their commitment to quality products and strong moral backbone has helped them persevere. On this episode we talk about working with family, finding the right operational partners, work/life balance, taking care of yourself, and much much more.

Ophelia and her pertner Abi are building a movement in NYC. To the untrained eye, it may appear they're just launching a streetwear upstart. But start digging around a bit and you'll realize that the purpose and passion they're bringing to this venture is attracting a loyal group of followers- and customers- in a way that only authenticity can. Part creative space, part apparel brand, all community driven- Bobblehaus is the new type of business model todays consumers are looking for. 

There is no shortage of new personal care companies vying for the top spot of beauty/skincare DTC darling. That said, few are focused on providing high quality and affordable products for men. The industry is inundated with brands just for women, and Matt Mullenax (Founder & CEO of Huron) is determined to change that. He started Huron in his kitchen to deliver a superior product than what he was used to finding in the pharmacy. We talk about validating your idea before making a hefty investment, being customer centric, learning to delegate and much more. 

I'm joined by the one and only Ugly Hugh, co-founder of Ugly Brands. We chat about all sorts of challenges involved with launching a DTC beverage company, including: his war against "Big Soda," overcoming sever operational issues at launch, how to pick your next SKU, and much more!

DTC WTF is a new podcast produced by Uppercase Brands that delves into the biggest mistakes that successful eCom founders have ever committed (and the lessons learned from them). Unlike other startup podcasts, we resent revisionist history and don’t shy away from the blunders that helped define founders and the brands they’ve built. We talk about what led to these potentially company ending events, the aftermath, how they were overcome and what was learned. It's my hope that new entrepreneurs can learn from our mistakes and avoid some pain in the future.