This is the Engineering Culture Podcast, from the people behind InfoQ.com and the QCon conferences.

In this podcast, Shane Hastie, InfoQ Lead Editor for Culture & Methods, talks to David Hussman, founder and “The Dude” from DevJam and CardBoard It!, a tool for story mapping.

Why listen to this podcast:

- Put value first – it’s not about building more stuff but making sure we build the right thing for the right people

- Dude’s Law: Value = Why / How

- Identify the impact that a product needs to make on someone’s life

- Constrain complexity using thin slicing and “minimum viable learning”

- Have an intentional discovery-delivery cadence to speed up the learning cycles – design and delivery sprints tightly coupled

- “Done” is not enough – value is only delivered when the item has been validated with real customers

- Validation can happen in both discovery and delivery

Notes and links can be found on InfoQ: http://bit.ly/2eegjYf

- 1m 41s Introducing “Dude’s Law”: Value = Why divided by How.

- 3m 05s Think about the intent, not the process, when looking at product development.

- 3m 17s Focus on Product over Process and finding the intent, identifying the impact that the product will have.

- 3m 30s Large “transformations” are often never-ending and not very successful; successful products come from finding the thing that impacts someone – that makes someone’s life better.

More on this:

Quick scan our curated show notes on InfoQ. http://bit.ly/2eegjYf

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