Big hitter brokerages use the argument that you are you because we made you. The minute you leave you are no longer the big hitter we made you. Therefore, that’s why we take the split. It’s “found” money to you. Without our brand, there is no deal. You could put up the argument that the people make the brand. And I’m sure that’s what you would hear from most of the top executives. “it’s our people that make our company great.” Then why not pay them as the valuable assets they are? If you hear that someone is on a greater split, there is the perception that they are somehow less of a professional. Think about that. That is fucking brilliant marketing from the people who control the splits. You make more but are a worse professional for doing so.

Broker A has a long term relationship with building owner B. Out of nowhere the owner decides to push a spectacular asset. Broker A makes two quick calls and finds out it’s hotter than he thought. He makes three more calls and now has four hot prospects. He fields three quick verbals and tells the owner he made get a deal on paper and the number they wanted and then some with a short cycle to close. Now I ask you. Is that deal on or off the market? What makes it a “market property?”

What does the front page of your website say? What are you communicating to your potential clients? Is there anything wrong with what your brokerage is stating to the world? What are the expectations of your potential clients? BUT WHAT IF? What If It Was Already Here?

- I get my butt up and moving- First of all commercial real estate does not happen sitting at the desk. It happens in the field. A successful pro must be in the field every day, yes every day. - I am really mobile– They have these things call shoes. Walking, knocking on doors, climbing stairs, you would be amazed what you see and hear. On the ground and the street. - I know the ropes– Zoning, planning, permits, water, local, municipal. Yes, I went to school with the wonderful gals behind the desks at the city and county. I don’t abuse the relationship. I nurture it.You can’t get that type of info from any GIS or computer. -Time- as in you are not willing to...........

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Tell Me Why Again? I am finding it harder and harder to understand my broker friends value proposition. What are they doing that we ourselves are not doing? We know the product better than they do. We know the data better than they do. We know our potential users better than they do. We can negotiate directly. How many deals did we do ourselves this year again?

-Will data availability and portability, done well, help create a defined commercial real estate brand? -What do “innovative” data mining and monetization methods now in use by Google and others, mean to commercial real estate? -What happens if there is a monetization of the data without the knowledge and permission of the rightful owner? -How do we, as an industry, determine the real value of data beyond the context of that data is just property data? -Do we understand how business intelligence and analytics are being applied to the data generated by commercial real estate transactions? -How should the commercial real estate industry confront this data challenge? -How far behind are we and why we don't even know what that means?

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-The site the data and the bottom line are THE important factors. NOT the Broker or Brand! -The site the data and the bottom line are what determines the deal. -Maybe you should focus on a better way to present and represent your piece of property.