The festive season has arrived and so have the big festive sales by the e-commerce giants. Indians have spent around 40,000 crore rupees in just the first week of sale events hosted by Amazon, Flipkart, Meesho, and other marketplaces. So what are Indians shopping for? And how many shoppers are making their first online purchases? To decode this, Host Mugdha Variyar speaks to Sanjay Kothari, Associate Partner at Redseer Strategy Consultants, Dhiresh Bansal, Chief Financial Officer at Meesho and Rishi Vasudev, Founder and CEO at Goat Brand Labs. Credits: Amazon and Flipkart

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