With the rise of online shopping and its global reach, entrepreneurs are increasingly drawn to the e-commerce industry to exploit its vast potential. However, many e-commerce businesses overlook a critical aspect of their operations: cash flow management, which is crucial for the long-term sustainability and success of any business. To shed light on this topic, we are joined by expert Matt Putra.

Matt is an accomplished Fractional CFO specializing in eCommerce companies and agencies. With an impressive portfolio that includes Eightx, Tru Earth, The Turmeric, Lusomé, and BiBADO, he has consistently provided priceless financial expertise to help these businesses prosper. In addition to his role as a Fractional CFO, Matt is also a Co-Owner and holds the positions of CFO and COO at Keep Nature Wild.

In this episode, we discuss:

• Optimizing your cash flow
• Effective financing strategies for e-commerce brands
• Balancing cash reserves and growth investments
• Common mistakes and best practices for managing your cash flow
• Key metrics for e-commerce cash flow management
• Creating realistic and accurate forecasting

Learn more about Matt:

• Matt Putra on LinkedIn
• Matt Putra on Instagram
• Eightx Website
• Tru Earth Website
• The Turmeric Website
• Lusomé Website
• BiBADO Website
• Keep Nature Wild Website

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• Personiv on LinkedIn
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• Personiv on Twitter
  
  

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• Personiv's Website
• Personiv on LinkedIn
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• Personiv on Twitter
  
  

If you enjoyed this episode, then please either:

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• Follow on Spotify

Instructions on following, rating, and reviewing CFO Weekly are here.
Previous guests include: Tom McDermott, CFO at Career Certified, Claire Bramley, CFO at Teradata, Chris Miles, Founder of Money Ripples, Ranil DeSilva, CFO & COO at CARE, Jordan Grumet, Financial Independence Expert & Host of Earn & Invest & William Washington, Global CFO at Baker McKenzie

Check out some of our most recent episodes:

• Driving Value Beyond Finance with Tom McDermott
• Why CFOs Are the Chief Everything Officers with Claire Bramley
• Why Traditional Financial Advice Fails and What To Do Instead with Chris Miles
• NGO Finance Secrets: CARE’s $900M Strategy with Ranil DeSilva
• What Lights You Up? with Jordan Grumet
• Become a Lean Six Sigma Master Black Belt with William Washington
  
  

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